4 Online Marketing Trends For 2017

Online marketing is a continually changing practice. What worked a few years ago may not works today. This is why every business should keep up to date on the changes and trends in the digital marketing space.

 

If you want to continually grow your business and attract new, qualified prospects in the new year, you need to master these four online marketing trends.

 

  1. Live Video

There is nothing more exciting than a live event. There is always an element of suspense and danger when it comes to seeing an event live. By harnessing the power of live video you can engage your customers in a way that traditional advertising or social media just cannot compete.

 

With the growing popularity of Facebook Live, many companies have been able to provide their customers with valuable information and some entertainment as well. You can take advantage of this trend by broadcasting from special events, in-store sales, or by hosting a live Q&A session.

 

  1. Paid Social Media

When Facebook tweaked their algorithm and organic reach of posts declined many businesses thought the sky was falling. Facebook and other social media platforms are still a great way to reach potential customers, you just have to pay for the privilege.

 

Facebook Ads can still be used to reach an incredibly targeted audience for very little costs. Instagram, Twitter, and Snapchap all offer paid advertising programs that you should be taking advantage of if you want to grow your business.

 

  1. Micro Influencers

Influencer marketing has become popular over the last few years as social media has taken off. However, many small businesses cannot afford to pay one of the Kardashian clan six figures to hold their product in an Instagram photo.

 

Instead, smart companies are looking to influencers who have a smaller, but more targeted audience. The trick is to find an influencer who has your ideal customer in their audience and also aligns closely with your company’s values.

 

  1. Chat Bots

Artificial Intelligence (AI) may sound like something out of a science-fiction film but it will be driving much of smart marketing going forward. By using AI chat bots your company can automatically start a conversation with a potential client and start walking them through the buying process.

 

If your business can master this one marketing channel, you will be light years ahead of the competition.

 

 

 

How to Overcome Common Video Marketing Mistakes

Video marketing has unanimously been one of the rising techniques in the marketing field thanks to integration and investments by Internet giants. This technique is obtaining a significant place in the marketing strategies of businesses to connect and engage with customers.

 

The advancements in technology and professional video equipment have made it possible for almost anyone to become a video marketer. However, this does not mean that all video marketers can create quality videos that will be appealing to consumers.

 

Here are some common mistakes that aspiring video marketers make and how to avoid them:

 

1) Focusing on Products Instead of the People

 

When creating a video of your product, focus on telling stories about individuals using the product and the benefit they get from using it. Concentrating on your product is not the way to go. This is because you are probably not selling what people want to purchase and people want to purchase the benefit and not the product. Make the video about other peoples’ stories and not a list of facts about your item.

 

2) Too much Hard Selling

 

Applying the ‘hard sell’ technique may alienate some consumers who consider it off-putting. The tactic can overwhelm a customer to the extent that they dismiss the video or turn away from the advertisement altogether.

 

It is best to create a relationship step by step. Coming up with teaser videos will intrigue potential customers who will share the video and create a relationship.

 

3) Very long videos

 

Today’s world is that of immediate gratification and little attention span. This gives you the trick to capturing the attention of your audience in a comprehensive, entertaining way. Many successful video marketers use this as their top technique in marketing.

 

4) Videos are not Part of a Campaign

 

Companies may have only one opportunity to make a first impression. Because of this, they tend to pile their customer base with information. It is essential to pace your message and let the client obtain curiosity and imagination without exhausting their short attention span.

Why Video Is The Next Generation Form Of Content Delivery

Targeting smartphones users on any platform, whether it’s an app or famous site like YouTube, video is key. They say that a picture says a thousand words, but it’s even more powerful via video. Video marketing is an essential part to growing your brand and reaching more engagement levels with your clientele. Videos are becoming the #1 source for delivering a message while also addressing the brand in a positive and effective light.

In today’s world, an article isn’t going to be shared on a Facebook feed. People do not recreate article content or even photos. In fact, it is video that is simply put, the most diverse and simplified form of content that makes it shareable. Shares on any form of social media are a word of mouth type of marketing, and this helps generate further engagement without ongoing effort. Viral content continues to be shared across multiple platforms.

It’s all about creating a campaign that benefits your brand. Will you advertise via Snapchat’s new marketing feature? Will you utilize the paid program on YouTube? There are many ways to utilize video, and experts say it is in video marketing that is going to help anybody reach new clientele and grow their fan base in no time. Making it interactive where you lead people to downloading an app or visiting a website can allow you to process results and effectively check statistics to see how powerful the video content is for your viewers. It’s in video where you gain serious growth online.