Born in Utah, Salt Lake, Whitney Wolfe is founder and CEO of Bumble, her father is a property developer. She graduated from Southern Methodist University with a major in International studies. Not new to doing business, Whitney started her first business aged just 19, selling tote bags made out of bamboo. The sales of the bags were to benefit areas that had been affected by BP’s oil spill. The bags became popular after popular celebrities were seen donning them. She worked in orphanages in Southeast Asia after graduating. Whitney Wolfe has been named in Forbes top 30 under 30 and has also been named by Business Insider as well as Elle’s top 30 women in Technology. Her company Bumble is currently said to be worth $ 1 billion.
Whitney was contacted by Andreev, the founder of Badoo, about a possible partnership. The new company is what has become Bumble, Badoo hold a large majority stake in it. Bumble was founded in 2014 and had 15 million conversations and 80 million people had been matched by the app by end of 2015. The app is currently the 4th most popular dating app.
Bumble is a dating app that allows for communication between interested users. Women are permitted by the app to initiate conversation and in same-sex matches; either party can initiate a conversation. These messages must be replied to within 24hrs before the intended match disappears. The users log in to Bumble via Facebook, the Facebook account is used to create a profile of the man and has all the basic information women need to decide if they want to initiate a match.
Features included in Bumble are favorite conversations, photo messages, and swipe. Swipe is equivalent to a Facebook ‘like,’ with a swipe to the right being a ‘like’ and to the left an ‘unlike. It also features a backtrack feature that is equivalent to undoing a Facebook ‘like.’ These backtracks can be renewed by sharing Bumble on Facebook, Twitter or Instagram.
Bumble Bff Mode
Introduced in March 2016, it is a mode that women use to get platonic friends. Once a lady switches on to the Bff mode, all potential dates get replaced with other ladies who are also looking to get new friends. It applies the same swipe right for a ‘like’ and left for ‘unlike’ and needs the initial conversation to be initiated within 24hrs. For potential friends, the conversations are coded green, the ones for dates are coded yellow.
Bumble Bizz Mode
Is Bumbles new app for women to use for business networking. It allows users to add photos, upload resumes and has a skills section.