Importance and Benefits of Using Social Media For Business

Social media marketing can play a huge role for your business and brand. There are countless people who miss the mark with their social networking because they don’t realize how important it really is to use on a daily basis. It can dictate your growth and development. If you are looking for a way to move forward in your business, you really need to consider having an efficient social media plan in place.

 

The reason why social media marketing is important is because it benefits you as a brand. It can showcase your personality as a company and prove to people that there is a person behind all of the articles and the content.

 

The first thing to do is to make sure you are using your Facebook, Instagram and Twitter to create conversation with your readers. Make it a goal to connect with your readers and create a sense of chattiness behind it all. The truth of the matter is the fact that social media is very much a growing industry and has grown to its fullest capacity already over the years. You have the whole entire world to market and advertise to. It’s just about getting yourself out there and doing whatever you can to succeed.

 

Make your social media places be a place where you can share what you are trying to showcase. Use your social media as a platform to perform and create a place where you can update people about what you’re up to as a business and what you have to offer. Social media is expanding much farther than you think it is. It is not just about making a post on Facebook asking people to “like” what you have to share. It’s all about promoting what you wanna share, showcasing what you’re capable of, and really showing people what you have to offer and really creating good conversation.

 

The importance of social media is beyond important. You really need to showcase what you can do as a business and how you want to share what you are as a business. There are several people who miss out on growing as a brand because they aren’t capable using social media the right way to build connections efficiently.

 

Twitter Offers 70% To Creators For Video Ad Revenue

Facebook has time and time again proved to be the king of social media. The social media war between the biggest companies Facebook, Twitter, and YouTube has been in the form of acquiring the largest share of the market and generating revenue from advertising. Twitter currently offers creators 70% of the revenue from ads generated from their videos. The high percentage of the pay from Twitter was meant to attract video stars to help build its video business.

 

 

The Industry analysts are, however, raising eyebrows about the pay structure being used by Twitter to a product being offered by its larger rivals. Twitter’s strategy raises the question whether the advertisers will have to pay more for the ads than on Facebook and YouTube. Twitter opened the video ad program last year for publishers and on Tuesday, it extended the program to individual creators who want to make money from the program the same way people earn on YouTube and Facebook.

 

 

The strategy by Twitter will be similar to what Facebook and YouTube are offering. Twitter will place ads alongside creator’s videos, and the creators will benefit from the 70% of the ad revenue and Twitter will keep the remaining 30%. While Twitter is paying better than its rivals, this strategy might not end up making more money for the company than its competitors. Reports indicate that advertisers are pressing Twitter to lower its video rates.

 

 

YouTube and Facebook offer creators 55% of the revenue. The recent push by the advertisers to force Twitter to reduce its prices may impact negatively to Twitter’s revenue, and the company may be compelled to reduce the percentage given to the creators. There is also the number of people targeted by these videos. Facebook and YouTube have more users and hence more people are expected to watch the videos than Twitter. Creators may be forced to make a choice between going to Twitter for higher revenue or remain on Facebook and YouTube for a bigger number of clients.

 

 

Twitters strategy is still a big idea considering it is a platform that will offer a supplementary revenue stream for creators. Producers stand to benefit even more because they have the option to place the same videos to YouTube, Facebook, and Twitter. It is yet another platform for diversification for creators which means more revenue for them.

 

How to Take Your Social Media Game to the Next Level

As a business owner, it makes sense that you want to attract as many customers as possible to purchase your services or products. With that being said, it’s important that you know a few key tips for doing this online because almost everyone spends their time online these days. Furthermore, social media is where you should put your focus.

 

To help you attract the most customers with social media, use the following crucial tips.

 

  1. Understand that you need to have an intense posting schedule.

 

The first thing to understand about social marketing is that you need to do it every day. In other words, you absolutely must post regularly or you will lose followers and won’t attract new customers and clients. You should be posting at least once per day to social media platforms in order to attract the most customers possible.

 

  1. Use helpful management tools to post to social media.

 

As stated in the first tip, it’s important that you post regularly to social media, but this can be difficult when you’re also trying to run a business, which is why you should take advantage of management tools that post for you. You can batch posts and plan them to be released at certain times during the day.

 

If this doesn’t work for you, you still shouldn’t let your social media posting go by the wayside, and in this case, you may need to hire a social media professional to take over this part of your business.

 

  1. Offer useful information

 

Your followers don’t simply want to hear about all the great things that your business is up to. They want something valuable out of the posts that you share, and this will keep them coming back for more. In any way that you can, offer useful information, insider tips and tricks or coupons and discounts that they can apply to your services or products.

 

Social media is an important part of marketing whether you like it or not. If you haven’t already signed up for the major social media platforms, you should do so as possible in order reap the maximum benefits from these marketing tools.

 

How to Use Social Media to Boost Your Business

If you own a business or company and you are looking to improve your marketing and advertising, social media will soon be your best friend. If your business or company is not already on social media, you need to get there as soon as possible. Facebook and Instagram are good places to start, and you can also try Twitter if you’re up for it. Once you have social media accounts, you’ll want to use the following tips to help these platforms boost your business.

 

First, you can use your social media platforms to post about upcoming coupons and discounts for your customers and clients. In fact, this is an excellent way to gain new clients and customers. If you have a sale coming up, advertise this on your social media platforms, and be sure to include all of the relevant information.

 

Next, use your social media platforms to talk about updates in your company. Do you have a new employee? Are you opening a new branch? These are all things that warrant big announcements on social media. Make sure to post pictures and videos when you can as well because these are definitely things that your clients and customers will want to see. Fortunately, almost all social media platforms are extremely easy to use and manage, so uploading these types of media will be easy to do for anyone.

 

Finally, keep in mind that you’ll need to be updating your social media accounts on a regular basis. You simply cannot let your social media accounts sit there while you do nothing with them. The whole purpose of having these accounts is so that you can update them with news, pictures, coupons and other fun things. These will be special updates for your current and potential clients and customers.

 

Because updating your social media accounts on a regular basis is so important, you might want to consider hiring someone to do this part-time or even full-time, depending on the overall size of your business. Many businesses and companies employ a social media marketer who is in charge of sending out updates each and every day.

 

Snapchat Changes Its Name And Puts New Glasses On The Market

Snapchat is no longer called snapchat, although it’s new name, Snap Inc. is so similar that it will probably be continued to be referred to in its original name by the general public. According to Business Insider, the reason the company changed its name is because it branched out of simply a social media app to include a wider spectrum of online services. In addition, Snap Inc. is now selling something quite unique, a new pair of smart glasses to enhance the experience.

 

The glasses are only coming out in a limited distribution, so it may take a little time before they come to a store near you. But smart glasses are starting to become something more prevalent in today’s world, and perhaps with a little more promise than Apple’s smart watch. What users can do with these new Snap glasses is take photos, or shoot short 15-second videos when something catches their eye, and then send those videos to their phones to post on social media. Basically, Snap’s glasses are in an experimental phase to see whether or not they become a fashion-tech trend, or perhaps even a useful tool for everyday users. They will sell for about $129 and come in three colors.

 

What are the interesting dynamics that this new snap phenomena could bring? Well, the videos that users record with these glasses have a much broader view in a circular capture area, now accounting for more peripheral vision and a more 3D view, instead of simply a small area that traditional cameras have captured. But it’s interesting to think that a development that was once seen as purely science fiction, or perhaps linked to a James Bond gadget, may be on the verge of becoming mundane. It’s often said that now everyone has to be careful what they do because they don’t know who might be watching, well it just might be that the next average Joe you see walking by with a pair of sunglasses may not only be watching, but even recording through those lenses.

 

Patience, Value and Online Marketing Trends

New businesses struggle to gain traction online, which is why a solid online marketing strategy is essential. However, following marketing trends without any consistency places small businesses in a worse position than before they started. When it comes to low-cost online marketing trends like blogging, content marketing, email marketing and video tutorials, leaving consumers wanting more is not a good way to build a loyal following. Without patience and nurturing, or failing to provide relevant value, your online marketing presence will be dragged to the depths.

 

R.L. Adams, owner of Wanderlust Worker and Forbes contributor compiled an overview of seven low-cost online marketing trends for 2017. The trends he outlines are typical: blogging, content marketing, email marketing, video tutorials, social media marketing, SEO, content marketing and referral marketing. The factors that ring true across all of these channels is the need to provide the consumer with valuable content and to do so consistently. Then, after time, you will see results.

 

Adams fails to take several consumer trends into account. The first is consumer rejection of intrusive marketing. Recent data has shown that consumers do not appreciate ads on their social apps. They also do not like the feeling that their privacy has been invaded. Rather than focusing your energy, time and budget on social media marketing, it makes more sense to provide consumers with value. This leaves blogging, content marketing and video tutorials as an inexpensive way to build an online presence. The key, again, is making your content valuable and worth your potential customers’ time.

 

Strive to fill a gap in the online universe, or to find a weak spot and deliver stronger content to your potential customers than your competitors. In the end, time spent conducting marketing research could be worth more than time spent on social media.

 

The Digital Revolution is Here

The online marketing business is booming, and there are quite a few business leaders that are taking advantage of this type of advertising avenue. There is evidence that social media marketing is working so people have to be receptive to this type of marketing environment. There are bountiful opportunities for people to expand the exposure to their brand. They just have to be willing to stay consistent with the branding strategy that they are creating.

 

In some cases people that are marketing a business will start out with someone on Facebook. They will then move to another social media site like Twitter. Entrepreneurs may try two different types of things, but this is not a good idea. It is always a better idea to stay consistent across the different platforms. A business that is advertised in one way on Google+ or Snapchat should have the same type of consistency on Facebook or Twitter.

 

The great thing about using this type of environment is that it is free and it gets the attention of consumers much easier. There are tons of people that have cut their cable. They do not use any type of cable program so they never see any advertisements this way. More people are using smart phones, and that is why more entrepreneurs with businesses need to become familiar with all of the apps that allow them to market to customers in this new way.

 

The digital revolution is here right now, and the smart business man or woman is going to make sure that they can reach customers through alternate methods. At one time television was the best way to market products to consumers. There were big time spots where advertisers were paying ridiculous amounts of money for the 60 second spots. In the world of advertising today there are so many opportunities for people to reach customers without ever having any type of television advertising. There is not even any need for advertising through magazines. People can do everything that they need to do with social media and video websites like YouTube. This is the best way to reach customers that have abandoned their televisions for tablets and smartphones. Digital marketing is the best solution to building a loyal customer base.

Snapchat Changes Its Name And Puts New Glasses On The Market

Snapchat is no longer called snapchat, although it’s new name, Snap Inc. is so similar that it will probably be continued to be referred to in its original name by the general public. According to Business Insider, the reason the company changed its name is because it branched out of simply a social media app to include a wider spectrum of online services. In addition, Snap Inc. is now selling something quite unique, a new pair of smart glasses to enhance the experience.

The glasses are only coming out in a limited distribution, so it may take a little time before they come to a store near you. But smart glasses are starting to become something more prevalent in today’s world, and perhaps with a little more promise than Apple’s smart watch. What users can do with these new Snap glasses is take photos, or shoot short 15-second videos when something catches their eye, and then send those videos to their phones to post on social media. Basically, Snap’s glasses are in an experimental phase to see whether or not they become a fashion-tech trend, or perhaps even a useful tool for everyday users. They will sell for about $129 and come in three colors.

What are the interesting dynamics that this new snap phenomena could bring? Well, the videos that users record with these glasses have a much broader view in a circular capture area, now accounting for more peripheral vision and a more 3D view, instead of simply a small area that traditional cameras have captured. But it’s interesting to think that a development that was once seen as purely science fiction, or perhaps linked to a James Bond gadget, may be on the verge of becoming mundane. It’s often said that now everyone has to be careful what they do because they don’t know who might be watching, well it just might be that the next average Joe you see walking by with a pair of sunglasses may not only be watching, but even recording through those lenses.

Social Intelligence To Shape Hospitality Industry Marketing

 

Modern travelers do more than packing a suitcase when they want to travel. The travel review sites such as home sharing services and fare aggregator engines have become part of a travelers plan, experience, and a platform to evaluate their trips. Social media has become a critical part of each phase of the travel experience. For instance, consumers can share photos from their excursions, use social channels to seek advice on locations for honeymoon from people with previous experience, or voice comments about the five-star meal they enjoyed at a resort.

Social media is the ultimate forum for consumer opinions because it offers the users a wealth of unbiased insights to marketers on the different factors that influence consumers to travel decisions. Social media gives the hotel owners a clear idea about brand loyalty and the factors that would influence consumers to love a brand. Therefore, it is the task of hotel marketers and hospitality brands to understand customers’ opinions, affinities, conversations, and trends as expressed on social media to inform business strategies.

Recent reports show that there are three ways that hospitality industry players can use social media insights to shape hospitality marketing. One of the ways is to understand the travelers and what they like. It involves understanding the type of travelers your hotel attracts and ensuring on-target marketing efforts. Women’s social conversations focus on family-friendly travel which could encourage an extended stay.

Social media intelligence can help the hotel managers understand the guests compared to those of other competitors. For instance, marketers may use the affinities of consumers talking about particular brands to understand their key influencers for a specific audience. The second benefit of analyzing social media is to know where the right customers for the business are to reach them. Think about Flyertalk as a top forum for travelers’ comments. The site is a gold mine for marketers who need such information.

The third reason social media forums are important is that conversations on social media are about rewards, credit cards, and points. Travelers discuss the rewards programs, and the purpose of forums are to evaluate the rewards and decide whether to switch plans or get credit cards. Marketers can use these forums to uncover the feeling of customers about rewards programs.

Twitter Offers 70% To Creators For Video Ad Revenue

Facebook has time and time again proved to be the king of social media. The social media war between the biggest companies Facebook, Twitter, and YouTube has been in the form of acquiring the largest share of the market and generating revenue from advertising. Twitter currently offers creators 70% of the revenue from ads generated from their videos. The high percentage of the pay from Twitter was meant to attract video stars to help build its video business.

The Industry analysts are, however, raising eyebrows about the pay structure being used by Twitter to a product being offered by its larger rivals. Twitter’s strategy raises the question whether the advertisers will have to pay more for the ads than on Facebook and YouTube. Twitter opened the video ad program last year for publishers and on Tuesday, it extended the program to individual creators who want to make money from the program the same way people earn on YouTube and Facebook.

The strategy by Twitter will be similar to what Facebook and YouTube are offering. Twitter will place ads alongside creator’s videos, and the creators will benefit from the 70% of the ad revenue and Twitter will keep the remaining 30%. While Twitter is paying better than its rivals, this strategy might not end up making more money for the company than its competitors. Reports indicate that advertisers are pressing Twitter to lower its video rates.

YouTube and Facebook offer creators 55% of the revenue. The recent push by the advertisers to force Twitter to reduce its prices may impact negatively to Twitter’s revenue, and the company may be compelled to reduce the percentage given to the creators. There is also the number of people targeted by these videos. Facebook and YouTube have more users and hence more people are expected to watch the videos than Twitter. Creators may be forced to make a choice between going to Twitter for higher revenue or remain on Facebook and YouTube for a bigger number of clients.

Twitters strategy is still a big idea considering it is a platform that will offer a supplementary revenue stream for creators. Producers stand to benefit even more because they have the option to place the same videos to YouTube, Facebook, and Twitter. It is yet another platform for diversification for creators which means more revenue for them.