How to Implement Social Media Marketing Into Your Business

Social media has been taking the world by storm by over a decade now. Not only is social media used by individuals, but it’s a resourceful tool for business owners. It allows new and older companies to expand to an online market, encouraging more revenue and sales by bringing in newer clients. In order for your social media marketing endeavors to be a success, you need to advertise in the correct way to prevent yourself from looking spammy. Don’t over-market your brand or you’ll risk scaring away otherwise potential customers.

 

When you create a business page on sites like Facebook or Twitter, you need to keep in close touch with your customers. If someone asks a question on your page or leaves a review, you should respond to them in a professional and caring manner. Remember that other people see your responses, not just the person who left the comment. By having a solid customer service base, you’ll attract more clients who will want to do business with you. When you make your customers feel special, they’ll be more likely to return when in need of your services again.

 

Facebook and Twitter have services that charge business owners to sponsor or advertise their ads on the front page. This is specifically done to a targeted audience that is within the demographic of your product services. While this sponsorship costs money to keep running, it is well worth the price of admission when you see you’ve attracted thousands of new clients practically overnight. No new company is complete without its own social media page and setting one up is quick, easy and free unless you choose to do sponsored advertising. Receiving valuable feedback from clients is another benefit to having your own social media page on some of the more popular sites.

 

4 Online Marketing Trends For 2017

Online marketing is a continually changing practice. What worked a few years ago may not works today. This is why every business should keep up to date on the changes and trends in the digital marketing space.

 

If you want to continually grow your business and attract new, qualified prospects in the new year, you need to master these four online marketing trends.

 

  1. Live Video

There is nothing more exciting than a live event. There is always an element of suspense and danger when it comes to seeing an event live. By harnessing the power of live video you can engage your customers in a way that traditional advertising or social media just cannot compete.

 

With the growing popularity of Facebook Live, many companies have been able to provide their customers with valuable information and some entertainment as well. You can take advantage of this trend by broadcasting from special events, in-store sales, or by hosting a live Q&A session.

 

  1. Paid Social Media

When Facebook tweaked their algorithm and organic reach of posts declined many businesses thought the sky was falling. Facebook and other social media platforms are still a great way to reach potential customers, you just have to pay for the privilege.

 

Facebook Ads can still be used to reach an incredibly targeted audience for very little costs. Instagram, Twitter, and Snapchap all offer paid advertising programs that you should be taking advantage of if you want to grow your business.

 

  1. Micro Influencers

Influencer marketing has become popular over the last few years as social media has taken off. However, many small businesses cannot afford to pay one of the Kardashian clan six figures to hold their product in an Instagram photo.

 

Instead, smart companies are looking to influencers who have a smaller, but more targeted audience. The trick is to find an influencer who has your ideal customer in their audience and also aligns closely with your company’s values.

 

  1. Chat Bots

Artificial Intelligence (AI) may sound like something out of a science-fiction film but it will be driving much of smart marketing going forward. By using AI chat bots your company can automatically start a conversation with a potential client and start walking them through the buying process.

 

If your business can master this one marketing channel, you will be light years ahead of the competition.

 

 

 

Patience, Value and Online Marketing Trends

New businesses struggle to gain traction online, which is why a solid online marketing strategy is essential. However, following marketing trends without any consistency places small businesses in a worse position than before they started. When it comes to low-cost online marketing trends like blogging, content marketing, email marketing and video tutorials, leaving consumers wanting more is not a good way to build a loyal following. Without patience and nurturing, or failing to provide relevant value, your online marketing presence will be dragged to the depths.

 

R.L. Adams, owner of Wanderlust Worker and Forbes contributor compiled an overview of seven low-cost online marketing trends for 2017. The trends he outlines are typical: blogging, content marketing, email marketing, video tutorials, social media marketing, SEO, content marketing and referral marketing. The factors that ring true across all of these channels is the need to provide the consumer with valuable content and to do so consistently. Then, after time, you will see results.

 

Adams fails to take several consumer trends into account. The first is consumer rejection of intrusive marketing. Recent data has shown that consumers do not appreciate ads on their social apps. They also do not like the feeling that their privacy has been invaded. Rather than focusing your energy, time and budget on social media marketing, it makes more sense to provide consumers with value. This leaves blogging, content marketing and video tutorials as an inexpensive way to build an online presence. The key, again, is making your content valuable and worth your potential customers’ time.

 

Strive to fill a gap in the online universe, or to find a weak spot and deliver stronger content to your potential customers than your competitors. In the end, time spent conducting marketing research could be worth more than time spent on social media.

 

The Digital Revolution is Here

The online marketing business is booming, and there are quite a few business leaders that are taking advantage of this type of advertising avenue. There is evidence that social media marketing is working so people have to be receptive to this type of marketing environment. There are bountiful opportunities for people to expand the exposure to their brand. They just have to be willing to stay consistent with the branding strategy that they are creating.

 

In some cases people that are marketing a business will start out with someone on Facebook. They will then move to another social media site like Twitter. Entrepreneurs may try two different types of things, but this is not a good idea. It is always a better idea to stay consistent across the different platforms. A business that is advertised in one way on Google+ or Snapchat should have the same type of consistency on Facebook or Twitter.

 

The great thing about using this type of environment is that it is free and it gets the attention of consumers much easier. There are tons of people that have cut their cable. They do not use any type of cable program so they never see any advertisements this way. More people are using smart phones, and that is why more entrepreneurs with businesses need to become familiar with all of the apps that allow them to market to customers in this new way.

 

The digital revolution is here right now, and the smart business man or woman is going to make sure that they can reach customers through alternate methods. At one time television was the best way to market products to consumers. There were big time spots where advertisers were paying ridiculous amounts of money for the 60 second spots. In the world of advertising today there are so many opportunities for people to reach customers without ever having any type of television advertising. There is not even any need for advertising through magazines. People can do everything that they need to do with social media and video websites like YouTube. This is the best way to reach customers that have abandoned their televisions for tablets and smartphones. Digital marketing is the best solution to building a loyal customer base.