When it comes to online marketing and search engine optimization, keep in mind that Google is not the only search engine out there. Google is the most popular search engine, and therefore it is the most important search engine to place your efforts on. However, there are other search engines that are still important.
For example, Yahoo and Bing account for almost 30% of all online searches on desktop devices. You should also try to optimize your website for Yahoo and Bing in order to reach that 30%. 30% is not a small number. To that end, you should open a Bing Webmasters account and add your site to your account.
Google itself has more than one search engine. Besides the regular search engine, there is the image search feature. People search for images, and if you include images on your website, you should optimize them so that they appear in Google image searches. To do that, make sure to include your keywords in the alternative text of your images as well as in their file names. Do the same for videos so that you appear in Google video searches. If you are a news site, you can appear in Google News by getting verified.
Remember that Youtube is also a search engine. In fact, it is the second largest search engine in the world. Make sure to upload videos to YouTube and optimize them with keywords. Include your keywords in the video title, in the description, and in the tag section. Make sure to include a description that has a few keywords and is a few paragraphs long. When choosing keywords for YouTube, use special tools that help you discover YouTube keywords, or just type keywords into the YouTube search bar to discover what people are searching for.
Pinterest is also a search engine. In fact, every social media site has a search engine. If you have a Facebook page, make sure to optimize it with keywords so that you appear when people search Facebook for businesses in your industry. If you are a local business, make sure to optimize your Facebook page with the name of your city so that you appear in local searches on Facebook.