Online Marketing Is The New Black

Presently, online marketing is the medium through which many startups have gained momentum. It is an efficient method of advertising and branding any business. In the past, online marketing has become one of the most appreciated disciplines in the modern world. However, 2017 plans to take digital marketing to a whole new level.

 

With the emergence of the internet age, human life has become simpler. Content marketing is the most highly appreciated form of online marketing today. Content marketing refers to the process by which digital material is produced and then shared through some platforms with the aim of generating interest in a given product through increased viewer traffic.

 

Despite the fact that this type of online marketing has been very successful in the past, there are plans to make it bear more fruit in 2017. Presently, the development of an integrated content marketing toolkit is underway. In this methodology, companies are trying to combine some factors so as to work to their advantage.

 

As a way of making content marketing highly effective, the creation of web pages with rich content is a pre-requisite. Also, these web pages are being fed with information that targets a particular niche of people. As a way of increasing human traffic, some marketing applications are currently in their development phase. When you integrate websites, relevant content, target audience and marketing applications, one yields a compact branding platform for a business and its products.

 

The applications mentioned above are undergoing creation, in a manner that compels users to input their personal information. Since different age groups have varying tastes and preferences, developers of these sites will be able to get more clients in the long run because they offer different audiences items based on suitability.

 

Also, these apps are designed to contain detailed information on various products thus making readers highly informed. In doctrine, people have a high affinity for sites that offer more detail about a given commodity. Hence, online marketing is about to transform the business world, and take it to a dimension that it has never experienced before.

 

Company Adding Feature To Compare Workplace Metrics With Competitors

When it comes time to take inventory of your company’s employment practices, sometimes you need to get a feel for how your employees feel about your company. This new tool from a company called Comparably now allows businesses to do that. Comparably is a company that uses analytics to get a feel for a business’s practices, and has an interface similar to that found on Glassdoor.com where people can review and rate companies they’ve worked for. Users can also see if the salary they’re currently making is better than or worse than workers at other companies.

 

Employers on the other hand can take a look at their numbers and see how they’re doing with employee morale, but they can also take a look at their diversity factors through gender, race, age, average tenure of employees and so much more. In fact, many current fortune 500 and growing tech companies are using Comparably because of its unique employer interface, and some of those companies include Uber, Twitter, Airbnb, and PayPal. The analytics on this software can really analyze each company department, or even executives and managers to see how their reputation is doing and to highlight problem areas that can be improved.

 

With the rise of Glassdoor and Comparably, companies are going to be scrutinized even further by their workplace environment. With new generations entering the workforce, perception is everything and factors such as age groups and gender also carry a lot of weight for millennials. Comparably also helps companies make anonymous hires by helping them find candidates whose job qualifications match what they’re looking for without having to wade through all the other fluff. Also, new workers care about geography when looking for a job, and Comparably has questions about what to expect at any given job or office culture within US cities. It used to be said that beggars can’t be choosy when looking for work, but with these new analytical tools new candidates will get more information on those few choices.

 

Snapchat Changes Its Name And Puts New Glasses On The Market

Snapchat is no longer called snapchat, although it’s new name, Snap Inc. is so similar that it will probably be continued to be referred to in its original name by the general public. According to Business Insider, the reason the company changed its name is because it branched out of simply a social media app to include a wider spectrum of online services. In addition, Snap Inc. is now selling something quite unique, a new pair of smart glasses to enhance the experience.

 

The glasses are only coming out in a limited distribution, so it may take a little time before they come to a store near you. But smart glasses are starting to become something more prevalent in today’s world, and perhaps with a little more promise than Apple’s smart watch. What users can do with these new Snap glasses is take photos, or shoot short 15-second videos when something catches their eye, and then send those videos to their phones to post on social media. Basically, Snap’s glasses are in an experimental phase to see whether or not they become a fashion-tech trend, or perhaps even a useful tool for everyday users. They will sell for about $129 and come in three colors.

 

What are the interesting dynamics that this new snap phenomena could bring? Well, the videos that users record with these glasses have a much broader view in a circular capture area, now accounting for more peripheral vision and a more 3D view, instead of simply a small area that traditional cameras have captured. But it’s interesting to think that a development that was once seen as purely science fiction, or perhaps linked to a James Bond gadget, may be on the verge of becoming mundane. It’s often said that now everyone has to be careful what they do because they don’t know who might be watching, well it just might be that the next average Joe you see walking by with a pair of sunglasses may not only be watching, but even recording through those lenses.

 

Prepare For Online Marketing Everywhere

We now find ourselves in a new year, and that means new developments in the world of online marketing. You might as well just expect that with each passing year things are going to get more and more complex. This year it is expected that a few new things that were not as prevalent as they were in previous years.

 

Augmented Reality

 

The augmented reality game “Pokemon Go” showed us all in 2016 just how one of these games could work and how serious people take them. As such, it is expected that the world of marketing is going to take this approach to what they want to do going forward as well. According to Forbes.com, at the peak of interest in Pokemon Go the game was able to earn up to $10 million in revenue per day.

 

Even though the clamor for the game has largely died down, the fact that it was able to generate this type of result as quickly as it did gave us all a peak into the future of augmented reality, and online marketers were sure to take note.

 

Live Streaming Gains Relevance

 

We saw glimpses into what live streaming can do for certain events. It enhances the event that is being viewed in a lot of ways. Consider for example how the Presidential debates were live streamed on social media websites and a lot of other places as well. This was something that encouraged more people than ever to watch these debates.

 

Total viewership was in the tens of millions for the first debate between Hillary Clinton and Donald Trump. A lot of these viewers were watching on screens that were live streaming the event.

 

Niche Markets Become More Important

 

The number of brands continues to grow year after year. Despite this, the attention span of the audience remains the same. Thus, brands must consider where their message will get out to the most people as quickly as possible. If they find niche markets of people who are legitimately interested in the messages that they are pitching to them, then they have accomplished their goal of getting people to pay attention. That is a goal that will become more and more important with each passing year.

 

Google in the Dog House; Non-Compliance Issues

Google is ‘the man’ in the Internet-world. The company started it all and continues to

bask in all of its glory as billions of virtual-world surfers enjoy the web and

all that it offers 24/7. As the Internet giant, it is usually Google that dishes out punishments for those non-compliant with rules and regulations, terms of service, and other virtual-world laws. But now it is Google that is wearing the Duntz hat and taking a timeout in the corner.

 

The Media Rating Council, or MRC, suspended Google for non-compliance issues stemming from the company’s method of counting ad impressions. The suspension was placed against Google DoubleClick for Publishers in September, 2016.

 

With the suspension, Google is no longer able to offer customers any services that into those categories, putting many customers into a bind as they are now forced to look elsewhere for results. MRC says that they’ll reinstate Google as compliant again in

compliance with the regulations. Google plans to resolve all matters related to

the non-compliance standing by the end of the 2016 year.

 

Despite the fact that Google is now on the naughty list, it is in no way sign that the

company has turned into one of the bad guys they warned us about for so long. The

non-compliance issues likely stem from a technicality related to the April,

2016, updated guidelines from the Mobile Marketing Association (MMA) and the Interactive Advertising Board (IAB) and not misdeed on the part of Google.

 

Nonetheless the suspension happens at a bad time for Google, just one month after Facebook was found to inflate their video viewing metrics. Consumers are no longer trusting large companies to handle their analytics and measurements due to what seems like an increasing number of violations and misrepresentations.

 

At a minimum, Google now has a big mess on their hands they must deal with as they restore trust in the increasing number of people losing it by the minute. Only time

will tell how greatly Google will actually be affected by this temporary suspension.

 

Selling Tech For Business

One of the most lucrative opportunities for aspiring business men is selling technology. Technology is very popular these days among people. One of the most popular pieces of technology to sell are cellphones. Both men and women are into cellphone technology such as smartphones. For one thing, people need phones in order to keep in touch. However, the technology companies were very smart about adding some entertaining and desirable features to the smartphone so that people will be more inclined to use it. Fortunately, there are plenty of companies like Amazon that sell some of the greatest gadgets that people could put to great use.

 

To go along with smartphones, there are plenty of accessories that one could use in order to make sure that they are able to be more productive. Among the devices that are very useful with smartphones are on-ear headphones. While people could use ear buds, there are some that prefer to have the full sound that could only come with headphones. Therefore, they pay for some of the bigger counterparts so that they can get the full and rich sound that they could enjoy. Businesses like Amazon can sell a lot of innovative products.

 

One thing that could be said for Amazon is that they have a lot of the best products for people to buy. Among these products are protective cases for laptops and other devices. This is so people can make sure that they are taking good care of their devices. One of the best things about computers and other devices is that it is not just made for entertainment. These devices such as tablets, smartphones and laptops combine entertainment with productivity. It shows that they don’t have to be mutually exclusive. For one thing. people can take a break from their work and go to one of their favorite sites in order to watch some of their favorite videos or listen to their favorite music. This is one of the reasons that Amazon has come to be a very successful and trustworthy business.

 

Marketing Online in the Age of Social Media

Marketing trends are changing all the time, and the online marketing tactics can be quite difficult for entrepreneurs to keep up with. According to Forbes there are about 7 current marketing trends for people to consider.

 

One of the stronger marketing trends for the web is obviously the app. Business owners that have taken the time to invest in apps can certainly see a great return on investment. Decades ago it was difficult to have a business if you did not have a website. These days it is difficult to have a business if you don’t have an app. That is where the age of social media and Internet technology has come. Business owners just are not going to be able to realistically build better businesses if they do not adapt with the times.

 

Marketing is changing in so many ways, and there are a lot of entrepreneurs that are trying to master the art of building a better strategy to lure customers in. It takes a certain amount of diversify to make this happen. So many people, for example, will say that they are embracing social media. For the average entrepreneur this may be Facebook. What they may fail to realize is that social media is more than just Facebook. There are also websites like Instagram and Snapchat. There are social sites for networking with friends like Skout, and there are other websites like LinkedIn for business networking opportunities. There are so many ways to communicate online, and business owners have to be aware that there is a level of commitment needed to connect to potential customers on more than one app or website.

 

Everyone that uses Instagram isn’t going to necessarily use Facebook. This is just the reality. People that are using Twitter may use this as their only form of social media. In the online marketing arena entrepreneurs have to think about all the avenues that potential customers may show up. It is like this is one of the most exciting times in marketing because there are so many ways for entrepreneurs to market products freely. It doesn’t take a whole lot of print media. It doesn’t take television marketing. All that people need is access to the Internet.

 

 

4 Online Marketing Trends For 2017

Online marketing is a continually changing practice. What worked a few years ago may not works today. This is why every business should keep up to date on the changes and trends in the digital marketing space.

 

If you want to continually grow your business and attract new, qualified prospects in the new year, you need to master these four online marketing trends.

 

  1. Live Video

There is nothing more exciting than a live event. There is always an element of suspense and danger when it comes to seeing an event live. By harnessing the power of live video you can engage your customers in a way that traditional advertising or social media just cannot compete.

 

With the growing popularity of Facebook Live, many companies have been able to provide their customers with valuable information and some entertainment as well. You can take advantage of this trend by broadcasting from special events, in-store sales, or by hosting a live Q&A session.

 

  1. Paid Social Media

When Facebook tweaked their algorithm and organic reach of posts declined many businesses thought the sky was falling. Facebook and other social media platforms are still a great way to reach potential customers, you just have to pay for the privilege.

 

Facebook Ads can still be used to reach an incredibly targeted audience for very little costs. Instagram, Twitter, and Snapchap all offer paid advertising programs that you should be taking advantage of if you want to grow your business.

 

  1. Micro Influencers

Influencer marketing has become popular over the last few years as social media has taken off. However, many small businesses cannot afford to pay one of the Kardashian clan six figures to hold their product in an Instagram photo.

 

Instead, smart companies are looking to influencers who have a smaller, but more targeted audience. The trick is to find an influencer who has your ideal customer in their audience and also aligns closely with your company’s values.

 

  1. Chat Bots

Artificial Intelligence (AI) may sound like something out of a science-fiction film but it will be driving much of smart marketing going forward. By using AI chat bots your company can automatically start a conversation with a potential client and start walking them through the buying process.

 

If your business can master this one marketing channel, you will be light years ahead of the competition.

 

 

 

3 Online Marketing Strategies That Won’t Break The Bank

Online marketing does not have to be difficult. And it doesn’t have to be expensive, either. There are plenty of low-cost digital marketing strategies that your business can implement today and increase your online visibility without blasting a hole in your marketing budget.

 

While the following online marketing strategies will get your company more recognition, it will not happen overnight. Like any business strategy, it will take time and effort to see results. However, since the cost is so low, you will see a hefty ROI.

 

  1. Blogging

Your company’s blog is one of the most cost-effective ways to get your message out to consumers. The key is to make sure each blog post provides real value to your reader. You should focus on solving a problem or answering a question that your customer has.

 

As you continue to produce valuable content, you will be seen as an authoritative voice in your industry. When it comes time to purchase, your readers will be more inclined to buy from you.

 

  1. Video Tutorials

Did you know that YouTube is the second largest search engine in the world? It is second only to Google and it is fast becoming the go-to source for information for consumers.

 

By placing instructive videos on your company’s YouTube channel, you can increase your reach and drive more traffic to your website or real world location. With so many consumers consuming information on their mobile devices, video is the perfect way to distribute content.

 

  1. Social Media Marketing

Social media is the perfect place to engage with your customers and prospects. It is real time interaction and you can learn a lot just by listening.

 

You should continually search different social media platforms to see what people are saying about your company. Do not shy away from any negative comments. either. You should view them as an opportunity to turn things around and gain a customer.

 

Many smart companies are using social media as an extension of their customer service departments. Put out fires when they are small and use social media to search out those fires.

 

These strategies will take effort and you cannot just do them once and forget about it. These need to be done on a daily basis. Once they become a habit, you will reap great rewards.

 

Why It’s Important to Market Your Business Online

The overall success of your business lies in the type of marketing that you do. All aspects of your company will depend on proactive marketing. Marketing for a business will cover things such as public relations, promotions, advertising and sales. The term marketing refers to the process by which your product or brand is promoted to potential clients. Without the proper marketing techniques in place, your business could offer superior services and products without anyone ever knowing about it. Inferior marketing is responsible for the closure of many good companies that would have otherwise thrived if they had just advertised more adequately.

 

The online marketing arena is one of the first places to start when advertising your business. Sites like Facebook, Twitter and Linkedin help companies become known and grow the audience that will ultimately keep them afloat (source). With online marketing, specific strategies need to be utilized in order to successfully catch the attention of potential clients and get them interested in the company you operate. The proper maintenance of these social media accounts is just as vital to opening them in the first place. Prospective customers may use your Facebook or Twitter business account to ask important questions, provide feedback and gain an understanding for what your company provides. With a stagnant page that is rarely ever updated, your clients will lose interest and move onto something else.

 

Taking out advertisements using Google Ads, Adwords and similar services will help people to discover your brand when visiting other analogous websites. The importance of proper online marketing is clear when you begin to notice a growth in sales, client flow and online visitor traffic. Local marketing and advertising is often not enough to grow your business, since the vast majority of customers nowadays use the internet to unearth new companies.