Finding more proactive ways to address negative online feedback is rapidly becoming an essential part of online promotional and marketing efforts. Crafting and implementing an effective advertising strategy is absolutely essential for ensuring that businesses are able to attract and acquire the new clientele they need in order to remain competitive and profitable. Failing to respond to negative reviews could end up causing far more harm the brand or company image that businesses may be seeking to create. A prompt response to a poor review and efforts to address customer or client concerns as publicly and professionally as possible can often make a bigger difference than many businesses might realize.
Why Reviews, Testimonials and Feedback are Essential
With so many different manufacturers and service providers competing for their business, today’s consumers frequently turn to online reviews in order to determine which companies or products to choose. A single negative review may create a ripple effect by pursuing the potential customers or prospective clients that would have been more likely to post positive feedback to take their business elsewhere. Responding to any and all public complaints and criticisms in a prompt and effective manner has quickly become an indefensible marketing tool, one that businesses may be able to utilize in order to enhance the value and quality of their customer relationships.
Positive Feedback is Essential for Brand and Reputation Management
Businesses who fail to craft the right image and companies that may develop a negative reputation among their customer base may soon find themselves struggling to remain competitive. While online promotional efforts and advertising strategies can often play a vital role in allowing businesses to increase their visibility, social-media marketing and transparent customer interactions may be of critical importance when it comes to ensuring that an advertising strategy is able to produce the best results. Businesses that choose to ignore a negative review and organizations that fail to respond to customer inquiries and comments that have been posted to a public platform may be making a very serious and costly misstep.
Snap, the parent company of SnapChat, had a great run on its first day at the New York Stock Exchange. The issue was launched at the value of $17, but opened at $24 and closed at $24.48, which is a net rise of 44 percent straight. However, the IPO price was not accessible to everyone but limited to high net worth investors and institutional buyers. Many of the investors rooting for Snap didn’t have the chance to invest in the IPO because of low accessibility. It resulted in many of the investors not able to make enough returns from their investment after the launch.
The launch of Snap’s IPO looks pretty similar to that of the launch of Twitter’s IPO launch in 2013. The Twitter’s IPO launched with much fanfare and saw a massive surge on the first day, but faced volatility in the month’s to come. Alternatively, Facebook didn’t witness such a surge on its opening day but strengthened its position over a period in the stock market. The move of Snap going public is considered an exciting turning point for the company. It is because the company didn’t want to be hyped as overvalued, which is mostly the case with online companies.
It is true that SnapChat is entering the market a bit too late, but it would prove worthy for the enterprise. It is because its attractive feature of “Stories” being copied by other modern applications like Instagram and now, even Whatsapp. Even though the revenue of the company has been significantly increasing, the income doesn’t generate considerable net profit. Hemant Taneja, one of the first few investors in SnapChat says that he believed in SnapChat and its Founder, Evan Spiegel because Evan was hell bent on making the technology generate interest, create volume regarding member base and overall, make it work, and he did. He added that the founder wanted to keep the primary elements of the app same, rather than always changing the behaviors.
The images in SnapChat disappear by default, and while many were skeptical about it in the beginning, it proved to be a feature that is quite popular till date.
If you own a business or company and you are looking to improve your marketing and advertising, social media will soon be your best friend. If your business or company is not already on social media, you need to get there as soon as possible. Facebook and Instagram are good places to start, and you can also try Twitter if you’re up for it. Once you have social media accounts, you’ll want to use the following tips to help these platforms boost your business.
First, you can use your social media platforms to post about upcoming coupons and discounts for your customers and clients. In fact, this is an excellent way to gain new clients and customers. If you have a sale coming up, advertise this on your social media platforms, and be sure to include all of the relevant information.
Next, use your social media platforms to talk about updates in your company. Do you have a new employee? Are you opening a new branch? These are all things that warrant big announcements on social media. Make sure to post pictures and videos when you can as well because these are definitely things that your clients and customers will want to see. Fortunately, almost all social media platforms are extremely easy to use and manage, so uploading these types of media will be easy to do for anyone.
Finally, keep in mind that you’ll need to be updating your social media accounts on a regular basis. You simply cannot let your social media accounts sit there while you do nothing with them. The whole purpose of having these accounts is so that you can update them with news, pictures, coupons and other fun things. These will be special updates for your current and potential clients and customers.
Because updating your social media accounts on a regular basis is so important, you might want to consider hiring someone to do this part-time or even full-time, depending on the overall size of your business. Many businesses and companies employ a social media marketer who is in charge of sending out updates each and every day.
Marketing your business is the number one way to attract new customers. When you’re using the internet to your advantage, you’re expanding to the audience you wouldn’t be able to reach otherwise. We’re living in a time now when most people do their research on a company using the internet rather than trying the business out themselves first. These potential clients read reviews, visit social media pages and websites to learn about the company they’re interested in visiting or ordering from. Unfortunately, marketing your company online can often be costly when you consider the price of advertising and sponsored social media posts.
If you’re a new business owner with a tight budget, there are a multitude of ways to market your company for free without ever spending a penny. The best way to accomplish this is by creating social media pages specific to your business using some of the most popular sites. These sites include Facebook, Twitter, Instagram and LinkedIn. You should also have a website that people are able to visit if they do a search for your company name or services on search engines like Google or Bing. Social media pages, in particular, are free to create and publish. If you want to sponsor your posts, you’ll need to pay a substantial fee, but this is not required if you just want a simple page.
In order to bring in new clients, post on related pages and try to get people to visit your own. Share and exchange links with affiliate or local companies to get your name out there. When someone asks a question or comments on your page, always answer in a professional and timely manner to give the appearance of superior customer service. When you take the time to treat your customers right, they will keep coming back to your business to utilize your services. You do not have to spend a small fortune just to advertise your company, but it does pay to take the time to set up the proper pages and keep them updated regularly to draw in a brand new crowd.
When it comes time to take inventory of your company’s employment practices, sometimes you need to get a feel for how your employees feel about your company. This new tool from a company called Comparably now allows businesses to do that. Comparably is a company that uses analytics to get a feel for a business’s practices, and has an interface similar to that found on Glassdoor.com where people can review and rate companies they’ve worked for. Users can also see if the salary they’re currently making is better than or worse than workers at other companies.
Employers on the other hand can take a look at their numbers and see how they’re doing with employee morale, but they can also take a look at their diversity factors through gender, race, age, average tenure of employees and so much more. In fact, many current fortune 500 and growing tech companies are using Comparably because of its unique employer interface, and some of those companies include Uber, Twitter, Airbnb, and PayPal. The analytics on this software can really analyze each company department, or even executives and managers to see how their reputation is doing and to highlight problem areas that can be improved.
With the rise of Glassdoor and Comparably, companies are going to be scrutinized even further by their workplace environment. With new generations entering the workforce, perception is everything and factors such as age groups and gender also carry a lot of weight for millennials. Comparably also helps companies make anonymous hires by helping them find candidates whose job qualifications match what they’re looking for without having to wade through all the other fluff. Also, new workers care about geography when looking for a job, and Comparably has questions about what to expect at any given job or office culture within US cities. It used to be said that beggars can’t be choosy when looking for work, but with these new analytical tools new candidates will get more information on those few choices.
Snapchat is no longer called snapchat, although it’s new name, Snap Inc. is so similar that it will probably be continued to be referred to in its original name by the general public. According to Business Insider, the reason the company changed its name is because it branched out of simply a social media app to include a wider spectrum of online services. In addition, Snap Inc. is now selling something quite unique, a new pair of smart glasses to enhance the experience.
The glasses are only coming out in a limited distribution, so it may take a little time before they come to a store near you. But smart glasses are starting to become something more prevalent in today’s world, and perhaps with a little more promise than Apple’s smart watch. What users can do with these new Snap glasses is take photos, or shoot short 15-second videos when something catches their eye, and then send those videos to their phones to post on social media. Basically, Snap’s glasses are in an experimental phase to see whether or not they become a fashion-tech trend, or perhaps even a useful tool for everyday users. They will sell for about $129 and come in three colors.
What are the interesting dynamics that this new snap phenomena could bring? Well, the videos that users record with these glasses have a much broader view in a circular capture area, now accounting for more peripheral vision and a more 3D view, instead of simply a small area that traditional cameras have captured. But it’s interesting to think that a development that was once seen as purely science fiction, or perhaps linked to a James Bond gadget, may be on the verge of becoming mundane. It’s often said that now everyone has to be careful what they do because they don’t know who might be watching, well it just might be that the next average Joe you see walking by with a pair of sunglasses may not only be watching, but even recording through those lenses.
Social media has been taking the world by storm by over a decade now. Not only is social media used by individuals, but it’s a resourceful tool for business owners. It allows new and older companies to expand to an online market, encouraging more revenue and sales by bringing in newer clients. In order for your social media marketing endeavors to be a success, you need to advertise in the correct way to prevent yourself from looking spammy. Don’t over-market your brand or you’ll risk scaring away otherwise potential customers.
When you create a business page on sites like Facebook or Twitter, you need to keep in close touch with your customers. If someone asks a question on your page or leaves a review, you should respond to them in a professional and caring manner. Remember that other people see your responses, not just the person who left the comment. By having a solid customer service base, you’ll attract more clients who will want to do business with you. When you make your customers feel special, they’ll be more likely to return when in need of your services again.
Facebook and Twitter have services that charge business owners to sponsor or advertise their ads on the front page. This is specifically done to a targeted audience that is within the demographic of your product services. While this sponsorship costs money to keep running, it is well worth the price of admission when you see you’ve attracted thousands of new clients practically overnight. No new company is complete without its own social media page and setting one up is quick, easy and free unless you choose to do sponsored advertising. Receiving valuable feedback from clients is another benefit to having your own social media page on some of the more popular sites.
If you own or manage a company or business, you have to be online these days, and you have to be online a lot. Many companies and businesses prefer to deal directly with their customers in brick-and-mortar stores, and this is understandable. You may even have a catalog order system.
With that being said, it all comes down to the Internet. Making sure that you have a strong online presence is essential when it comes to business in the 21st century. If you have been struggling with online marketing and making sure that your online presence is strong and continuous, the following guidelines can help.
Get on social media.
You’ll definitely need to be active on social media sites like Facebook and Instagram. This is where potential customers and clients will hear about your company and learn about what you do or make.
You can’t simply have a social media site and not update it. Updating your site is a huge part of being on the Internet and social media in particular. Make accounts and consider hiring someone to update your social media as their full-time or part-time job
Send out email blasts.
Make sure that all of your customers and clients know about updates within your company. The best way to do this is with e-mail blasts, which means that you’ll start need to start making a list of your current clients and customers and any prospective clients and customers that you think may do business with you.
Have a great website.
Having a great website for your company or business is essential in the 21st century. This is a huge undertaking, so it’s something that you’ll likely want to outsource to a graphic design firm.
Have a blog.
Finally, make sure that you have a blog on your website as well. This can be something that your update on a regular basis so that you always have new content on your website. If you don’t want to write your own blog posts, you can have someone else do it for you.
Great ideas are the foundation of many great enterprises. It is important to have a concept in order to reach the eventual goal. Some of the most influential companies in the world began with a simple idea. Over time the idea grew into an intricate plan. Great products never reach the intended customers without a definitive sales effort. Much of today’s business is driven by online marketing. The average person spends a great deal of time on the internet. Their smartphones are the tool that is used to keep up with the rest of the world. Savvy online marketing campaigns allow businesses to reach a large number of potential consumers at a very reasonable price. Some online marketing campaigns are done by non-professionals. However, there are companies that exist to help other businesses establish themselves on the internet. Social media is a powerful mechanism that helps people reach out to others instantly. Businesses have started to learn how to use this platform to draw attention to the products they are trying to sell. It is important to target those who are interested in the information being given. Wasted time equates to a waste of money. Facebook, Instagram, YouTube and Twitter are primary sources of communication for many people these days. However, there are many other platforms developing all of the time. Those who develop websites must be keenly aware of how their presentation comes across on communication devices. People have very little patience for programs that are not user friendly. The slightest blemish can turn a potential buyer into an aggravated non-believer. Click through rates are important. However, they don’t always convey the true intention of the audience. A marketing campaign that is strictly designed to produce traffic may not make an impression on the people who are willing to buy the product. It is important to consider quality over quantity when building a client base. It saves the business a tremendous amount capital in the long run. Some social media sites offer ad options to help individuals build the type of following that will be beneficial to what they are trying to do.
The internet has brought many changes to everyday life over the past 15 years. There are people who have no idea what it is like to function without the ability to go online and keep up with current issues. Businesses have taken full advantage of the ability to reach a mass amount of consumers through online marketing. Some companies are far more efficient than others because the online profile is the heart and soul of their operation. Marketing can be tricky. However, a solid plan is highly effective and saves money compared to traditional forms of advertising. Social media is a crucial element to marketing online. Every person with a profile on platforms such as Facebook, Instagram and Twitter have the ability to share information and build an audience. An audience can be converted into customers. There is a sophisticated strategy that goes with building a consumer base that is interested in the product being sold. Facebook offers an ad program that allows its members to build a following based on the account holder’s interest. This helps companies reach out to those people who are actually looking for the information they are trying to deliver. The overall goal is to attract loyal buyers. It is important to understand that the attention rate of the average individual is very short these days. An effective online ad campaign must be able to tell a specific story and explain what it offers in the right amount of time. Research shows that the average person searching the internet does not open unfamiliar emails. They rarely pay attention to the ads on the various websites. However, social media has been able to help online marketers carve out a lane for the specific clientele that they are trying to reach. Creating an online marketing campaign that is user-friendly on the smartphone is of the utmost importance. Smartphones are currently the vessel for communication. Many are equipped with apps that allow it’s owner to go directly to a service module. It is no longer necessary to access Google for every piece of information. Business people and advertisers must be aware of how their product looks on various devices.