A Look At Some Leading Female Figures In Business And Marketing

Julien Rath, who works for Business Insider, recently wrote an article that highlights the leading female figures in marketing. His article points out that the advertising industry is still a field that is made up mostly of men. Women account for only a third of the top positions in this field. This is according to information published by the Institute of Practitioners in Advertising.


Events and programs such as The 3% Conference and She Says are trying to buck this trend and raise the profiles of women in marketing and business. Still, despite significant progress being made in this field, women are still a minority in a place where they can really shine.


Business Insider online magazine publishes a list of the top creative and successful women in the advertising sector. Using reader feedback and staff research, Business Insider comes up with a list of top 30 female advertising leaders, entrepreneurs and executives. Below are some of the top female advertising figures as selected by Businss Insider.


The top ranked woman in advertising this year was Rachel Mercer. She currently serves as the senior vice president and head of digital strategy and invention at the Deutsch Agency. Mrs. Mercer’s resume includes working for big name companies such as PNC Bank and paint company, Sherwin Williams. She has successfully created and run social media and online advertising campaigns for these corporations. Mercer was also instrumental in releasing and promoting the Anheuser-Busch Superbowl ad that gained a lot of publicity.


Coming in at number two is Myra Nussbaum. She has more than a decade of experience of working in the advertising industry. Her resume includes clients such as Kentucky Fried Chicken, Oreo and Radio Flyer. One of the highlights of her career was creating an exhibition where colorblind people could see the paint colors offered by paint firm, Valspar. Mrs. Nussbaum is well known for her use pop culture in ads. She is currently working with candy company, Mars Wrigley on marketing.


The third spot went to Turkish female advertising director, İlkay Gürpinar. She has worked for multinationals such as MacDonalds, Avea, Ikea and the car brand, Landrover. Mrs. Gurpinar has helped her agency become the most awarded agency of all time in Turkey by winning a record number of Cannes Lions awards.



Why Your Business May Be Failing Its Online Marketing

There are so many reasons why your online marketing just isn’t doing it for you. There’s so many different things to remember regarding your online presence, and different strategies and campaigns can get you all kinds of confused. This is not your typical business and marketing strategy. You need to know how to get yourself doing the right strategies in order to grow and move forward.


Why Your Business May Be Failing Its Online Marketing


The first thing you may be doing wrong is not knowing how to market your brand. You need to know how to expand your company as effectively as possible. You need to utilize all aspects of your online strategies with things like SEO, article marketing, Adwords, and anything you decide to do. It’s also about committing to certain strategies and focusing in on them as best as you can.


You also really need to have more courage to try new strategies. If you aren’t experimenting with new strategies, you will stay stagnant and never move forward. It’s all about knowing and understanding yourself as best as you can and knowing where your business is headed. You need to not be afraid to try new methods of marketing and get yourself moving forward.


Your business is going to need an extra push, and this is why it’s so important to hire a professional who can help your business out as well. An expert who knows every aspect of what your business is going to be in the future is perfect and just what you need. Your business has potential but it needs to move forward if you want to succeed.


You also need to have a very defined and focused goal. You must know and understand all aspects about who you are as a business. You shouldn’t get into one type of marketing just because you know your competition is doing it. What works for them may not work for you. You need to have goals with the media platforms you’re already using, not to mention goals of strategies you’d like to get into.


In the end, you should be ready to have money to spend on marketing and advertising. Without testing new campaigns, you can be missing out.


How Important Is It To Have A Good Reputation?

There are so many things you can do to help your business, but one thing you cannot change is the struggle involved in the world of online marketing and having a good reputation. When you don’t have a good reputation, you can be missing out on future development that encourages and pushes you forward. The truth is that your business is going to be based off of so much on what your business seems like. Building a reputation is vital to ensure that people believe in what you have to offer. It all begins by knowing how to handle your online business daily.


The best thing to remember is to know how to build quality content for your site. Your website should be filled with top of the line content that best suits and showcases what you are capable of. Public perception is mainly about having people share good things about your business. You need to know how to get people talking. Offering an incentive to get people talk positively about your business whether through word of mouth or via different review sites can definitely capture the essence of your brand.


The best thing to do is to get your business active on sites like Yelp, TripAdvisor, and anything similar that would suit your brand. This will help get your brand moving forward and in the right direction. There are countless things you can do to help with your reputation. This is why so many apps always ask their users to leave reviews because they know that a single review can definitely showcase what you are capable of. 10 good reviews is amazing, but a single bad one can ruin your reputation drastically. This is why you need to strive to be a better business as well.


Why is an online reputation so important to be positive? Several businesses have closed down because a single comment on Yelp ruined their overall company. They tried to fix the issue but it was way too late. That comment had ruined their company. Your goal is to strive to be as top notch as you are as a business, and the key is to always be on the look out for what people are talking about.


Reasons Why Your Online Marketing Is Failing

In a world where marketing is a vital aspect of your brand, you need to understand the different components that make up your company. Knowing and understanding every aspect of your business can definitely dictate how your company is going to be seen. Online marketing must be done in a very specific way because of the fact that it can define what you are capable of as a business. There are certain things you’re probably missing out on.

First of all, you need to have a goal of expanding your campaigns and what you want to accomplish with your company. There are countless people who simply focus on trying to get more customers, but you ned to find the reason as to how that could actually happen. It all begins with knowing and understanding every aspect of what you need to do. Just because your competitors are out there investing their time on a social media campaign doesn’t mean that you have to go out and do that. You need to know what you’re striving to accomplish. Once you know what strategy you’re going after, take into consideration your main goals on what you want to accomplish.

You fail to test out new strategies. The truth is that it’s scary for sure to invest in new campaigns and strategies, but you need to get out there and do more than what you are capable of. You are missing out on some serious growth if you aren’t putting your business out there. The key is to make sure that you are putting in the time to test out new strategies so you can move forward and learn more as a company. Online marketing involves testing and going through immense trial and error in order to grow and succeed.

If you are going to try and move your business forward, you really need to focus on having a clearly defined goal on what you’re trying to accomplish. It’s not just about “having more customers” but more so on finding a strategy and having a goal of “implementing new strategies” every single month. An article on Forbes that clearly defines all of these mistakes will help you understand every aspect of what you’re missing on.


Why Squidoo Is Your Best Bet For High Rankings

In a world where Google is always changing their algorithms and trying to make things different almost on a daily basis, you really need to have a strong solution to creating success for yourself. Squidoo is definitely one of the best sites out there you need to watch out for. Squidoo is a Web 2.0 property in the world of Google, and using it to build backlinks is the smartest thing you could ever do for your website and overall marketing. The main reason why Squidoo is great is because the site is FREE to use and easy to navigate.


When you create your very won account, you have the option to create what they call a Squid lens. Each lens gives you the ability to create original content and lead the site to your own website, so it is great for building those back links and also getting people to visit your site. It’s very easy to get a Squidoo Lens ranking on Google for decently long tail key phrases, so be sure to use a lot of keyword research when forming your lenses.


An article shared online very recently proved that Squidoo is the site to be on because of the wide majority of ways it can help you be seen on Google. It’s very similar to the fact that Google is a big fan of Blogger. Squidoo is the place to build more links because it is a property that is capable of getting you seen by the search engines.


If you are looking for ways to grow your website, this is the way to do it. The best thing to remember is to make sure you are making multiple lenses all targeting your site. You can even connect an Amazon Associated Account to your lens, and so you can recommend products on your lens upfront and make money from Squid every month for any and all sales that you make from your lens. It’s a nifty little way to make a profit and also build credibility with your site.


The site does not like spam, and they try to avoid it as much as they can, so be sure to have several lenses providing quality information to people.


Online Marketing – Using Squidoo Marketing As An Internet Marketing Tool


Understanding The Origins Of Online Marketing

In today’s world, it’s becoming more and more needed to learn and understand the vital aspects of the Internet as we all focus our time being online. Forbes recently published an article that perfectly describes the industry of the Internet, and the things you need to know about basic Internet visibility. Since there’s so much competition also enthralling the web, it’s no wonder there are countless other so-called “experts” who strive to make us all pay for their services to get our brand names out there. Understanding online media is not just about being proper for your business, but it’s also important for high profile individuals and others who simply want to have a good reputation on the web.

Internet marketing is more than just knowing how to build or create a website. There’s a whole new world of possibilities when you understand SEO and other forms of advertising. Then you add in the world of squeeze pages, Adwords, and other forms of marketing via social media and it becomes quite the hassle and plenty go stress to create results. The truth of the matter is the fact that you need to put yourself in this business to understand how you can grow.

The article very well details all aspects of marketing and the forms of advertising. For example, they talk about the three vital components of a website, and it is having authority, being seen by Google, and also realizing that Content Is King. It also briefly talks about the kinds of advertising that is associated with getting your site seen and noticed. Social media marketing, search engine marketing, affiliate marketing, email marketing, and even influencer marketing.

One of the most unique way of getting your brand seen is doing influencer marketing and having somebody popular in social media advertising what you have to offer. Companies like Evolution of Smooth utilized social media to get their sphere-shaped lip balms in the eyes of their target audience. In the world where digital media captures the essence of our being, it’s vital to have a presence that best represents who and what you are as a businessman. Even high profile individuals should know how to handle their online media for success and development.


3 Strategies In Marketing Online That Every Business Must Know About

The worst thing a business can do is endure a lack of knowledge for developing their company. Without a good understanding of their goals, it’s easy to get lost in the sea of what you’re trying to accomplish. Online marketing is no different than any other form of traditional marketing, but there is a learning curve. Understanding these three type son advanced technologies meant for the world of the Internet is surely going to help open doors for you to further the development of your company.


Email Marketing


Email marketing is one of the sole specific forms of advertising to better improve what you are capable of. Email marketing is so important to do if you want to grow and witness potential development with your brand. It simply involves taking people’s private information and building a list to further promote to them what your company has to offer. There is a good reason why stores sometimes ask people for their emails to send receipts, because then they could send them other offers.


Conversion Optimization


There are tons of people who visit a site and never complete an action or don’t bother to purchase anything. This basically means you don’t earn a thing and you also lose a potential client; hence why email marketing is good. They say the average people may take about 5-7 times to see the same offer to finally make the decision to make the purchase. To go back to conversion optimization, it’s annoying to have 5,000+ visitors and yet so little visitors become clients or customers. The way to do this is to optimize the site using efficient strategies like coupon codes, discounts, and other enticing offers to get people interested.


Mobile Marketing


After you have thought about grabbing their emails, you can also stay connected with people via mobile marketing. Mobile marketing involves breaking out into the world of text messages and texting them updates about your business. Create a very personal connection with your customers.


These three techniques are just a few of the things discussed on ValueWalk and their main forms of technologies used in online marketing. In this industry, it’s all about using the Internet to its maximum potential to help further your brand effectively.


Social Intelligence To Shape Hospitality Industry Marketing

Modern travelers do more than packing a suitcase when they want to travel. The travel review sites such as home sharing services and fare aggregator engines have become part of a travelers plan, experience, and a platform to evaluate their trips. Social media has become a critical part of each phase of the travel experience. For instance, consumers can share photos from their excursions, use social channels to seek advice on locations for honeymoon from people with previous experience, or voice comments about the five-star meal they enjoyed at a resort.



Social media is the ultimate forum for consumer opinions because it offers the users a wealth of unbiased insights to marketers on the different factors that influence consumers to travel decisions. Social media gives the hotel owners a clear idea about brand loyalty and the factors that would influence consumers to love a brand. Therefore, it is the task of hotel marketers and hospitality brands to understand customers’ opinions, affinities, conversations, and trends as expressed on social media to inform business strategies.



Recent reports show that there are three ways that hospitality industry players can use social media insights to shape hospitality marketing. One of the ways is to understand the travelers and what they like. It involves understanding the type of travelers your hotel attracts and ensuring on-target marketing efforts. Women’s social conversations focus on family-friendly travel which could encourage an extended stay.



Social media intelligence can help the hotel managers understand the guests compared to those of other competitors. For instance, marketers may use the affinities of consumers talking about particular brands to understand their key influencers for a specific audience. The second benefit of analyzing social media is to know where the right customers for the business are to reach them. Think about Flyertalk as a top forum for travelers’ comments. The site is a gold mine for marketers who need such information.



The third reason social media forums are important is that conversations on social media are about rewards, credit cards, and points. Travelers discuss the rewards programs, and the purpose of forums are to evaluate the rewards and decide whether to switch plans or get credit cards. Marketers can use these forums to uncover the feeling of customers about rewards programs.


Email Marketing Set For A Revolution In Five Years

Email marketing is about to change how businesses view email as a marketing tool. Email marketers tend to be very conservative, and there are good reasons they do so. First, the limitations of the client software and email standards mean they cannot push the customer to get the point of the email in the first place. Also, email marketers tend to evaluate their businesses and tend to prefer what has worked in the past.



The biggest challenge for email marketers is the fact that they fear to make a radical change because that would, therefore, send mixed signals to the consumers amid the risk of deliverability challenges. Therefore, most businesses choose to stay on the safe side of the box and closely to the established playbook. The problem is that most of the marketers have no idea about the impact of trying something new. The short-term impact of technology changes may be much lighter than most of them ever imagined.



Think about the world of social media and how it has changed the way people do business. Think about how people have adopted a new way to consume information and news. If you are still asking what will trigger this radical change, think about data and the systems ability which continues to offer new abilities to make automated inferences on people’s needs and behaviors. People who still view marketing as more of art than science need to re-evaluate their opinions and see the other side.



Five years from today, email marketing will undergo personalization driven by the Big Data revolution that will become the baseline standard for most marketers. The marketers of today have failed to use the available systems to adopt personalization, but they will be forced to adapt to it in the future. The culture of sending batch-and-blast emails is expected to be outdated in five years. Pinterest, for instance, has already announced its intentions that it will drop the batch-and-blast email for personalization by the end of 2016.



The rise of artificial intelligence and machine learning is expected to bring broader integration of AI into email marketing and marketers are projected to benefit from the technology. When AI is integrated into an email, it will be crucial to lighten the burden on marketing automation and serving personalized emails to millions of customers.


The Top Habits That Will Ruin Any Business Interview

If you would like to work in business, it’s important that you start preparing yourself for interviews now. Interviews will get you your first job, and interviews will get you your dream job as well.


With that being said, not everyone is prepared for a successful interview. Many people have numerous bad habits that can hurt their chances of having a successful interview. The following article will outline some bad habits that you should avoid if you want to do a good job on your interview and make a solid impression to your potential boss.


  1. Not getting enough sleep the night before


The first rule of preparing for an interview is to not lose sleep the night before. Not only should you not be so worried about your interview that you actually lose sleep over it, but you should also avoid being so flippant that you don’t get to bed at a decent time. Make sure you get between seven and nine hours of sleep before the big day.


  1. Not eating a good breakfast


Just as not getting enough sleep the night before will make it difficult to be awake and alert during your interview, not eating a good breakfast will have the same affect. That’s why it is crucial that you take the time to eat a healthy breakfast before heading off to your interview. Just make sure that you don’t eat too much or this may cause digestive problems that are definitely unwanted during a face-to-face with your potential boss.


  1. Not dressing appropriately


Finally, let’s talk about the way you look. Of course, you know that you should dress your best for your interview. This is true whether you’re interviewing for the job of your dreams or a standard restaurant waitress job. Make sure that all of your clothes are freshly cleaned, that they match and that they are newly pressed.


It is essential that you do well on your interview, but this can be hard if you’re not prepared or if you’re too nervous to act normal. Fortunately, the tips above will help you make a good impression to your future employer.