As technology advances, so does online marketing. Every year, new things come out. Here are some trends to look for in online marketing.
First, there is virtual reality. Augmented reality is also included. Businesses can use virtual reality in a number of ways. For example, they can create Youtube videos that are in a 360 format. This will create a better user experience. Soon enough, it is highly likely that platforms such as Facebook will start giving businesses the opportunity to advertise in a 360 format.
Some people believe that influencer marketing will die down. Certain statistics are showing that Youtube influencers, for example, are not seeing any more growth. Part of this has to do with the fact that the market is saturated. At this point, there are only so many people who want to follow a certain influencer, and most people are already online.
Of course, data is also important. As more and more ways of discovering informative data are found, you will be able to learn a lot more about your customers. This will enable you to run a better marketing strategy.
There is going to be more competition when it comes to advertising on Facebook and Google. In addition, users will get more tired of seeing ads and will not respond as well to them. That is why businesses will be forced to up their advertising game by creating ads that are super targeted to a very specific audience and which concentrate on getting users to do a specific task. Besides ads, everything will become personalized. Emails will become more specific. The one size fits all approach will become less common.
Video marketing will continue to go up. It already exists, but new forms of video marketing will start booming. As mentioned, there will be 360 videos. In addition, live videos are also very popular. As they continues to gain popularity, businesses will start focusing on creating live videos that are professionally done.
Artificial intelligence will also start playing a role in online marketing. It already exists, as many websites have chat bots that can help customers automatically. This trend will continue to grow, and voice activated chat bots may come as well.