Online marketing is a continually changing practice. What worked a few years ago may not works today. This is why every business should keep up to date on the changes and trends in the digital marketing space.
If you want to continually grow your business and attract new, qualified prospects in the new year, you need to master these four online marketing trends.
- Live Video
There is nothing more exciting than a live event. There is always an element of suspense and danger when it comes to seeing an event live. By harnessing the power of live video you can engage your customers in a way that traditional advertising or social media just cannot compete.
With the growing popularity of Facebook Live, many companies have been able to provide their customers with valuable information and some entertainment as well. You can take advantage of this trend by broadcasting from special events, in-store sales, or by hosting a live Q&A session.
- Paid Social Media
When Facebook tweaked their algorithm and organic reach of posts declined many businesses thought the sky was falling. Facebook and other social media platforms are still a great way to reach potential customers, you just have to pay for the privilege.
Facebook Ads can still be used to reach an incredibly targeted audience for very little costs. Instagram, Twitter, and Snapchap all offer paid advertising programs that you should be taking advantage of if you want to grow your business.
- Micro Influencers
Influencer marketing has become popular over the last few years as social media has taken off. However, many small businesses cannot afford to pay one of the Kardashian clan six figures to hold their product in an Instagram photo.
Instead, smart companies are looking to influencers who have a smaller, but more targeted audience. The trick is to find an influencer who has your ideal customer in their audience and also aligns closely with your company’s values.
- Chat Bots
Artificial Intelligence (AI) may sound like something out of a science-fiction film but it will be driving much of smart marketing going forward. By using AI chat bots your company can automatically start a conversation with a potential client and start walking them through the buying process.
If your business can master this one marketing channel, you will be light years ahead of the competition.