4 Online Marketing Trends For 2017

Online marketing is a continually changing practice. What worked a few years ago may not works today. This is why every business should keep up to date on the changes and trends in the digital marketing space.


If you want to continually grow your business and attract new, qualified prospects in the new year, you need to master these four online marketing trends.


  1. Live Video

There is nothing more exciting than a live event. There is always an element of suspense and danger when it comes to seeing an event live. By harnessing the power of live video you can engage your customers in a way that traditional advertising or social media just cannot compete.


With the growing popularity of Facebook Live, many companies have been able to provide their customers with valuable information and some entertainment as well. You can take advantage of this trend by broadcasting from special events, in-store sales, or by hosting a live Q&A session.


  1. Paid Social Media

When Facebook tweaked their algorithm and organic reach of posts declined many businesses thought the sky was falling. Facebook and other social media platforms are still a great way to reach potential customers, you just have to pay for the privilege.


Facebook Ads can still be used to reach an incredibly targeted audience for very little costs. Instagram, Twitter, and Snapchap all offer paid advertising programs that you should be taking advantage of if you want to grow your business.


  1. Micro Influencers

Influencer marketing has become popular over the last few years as social media has taken off. However, many small businesses cannot afford to pay one of the Kardashian clan six figures to hold their product in an Instagram photo.


Instead, smart companies are looking to influencers who have a smaller, but more targeted audience. The trick is to find an influencer who has your ideal customer in their audience and also aligns closely with your company’s values.


  1. Chat Bots

Artificial Intelligence (AI) may sound like something out of a science-fiction film but it will be driving much of smart marketing going forward. By using AI chat bots your company can automatically start a conversation with a potential client and start walking them through the buying process.


If your business can master this one marketing channel, you will be light years ahead of the competition.




Patience, Value and Online Marketing Trends

New businesses struggle to gain traction online, which is why a solid online marketing strategy is essential. However, following marketing trends without any consistency places small businesses in a worse position than before they started. When it comes to low-cost online marketing trends like blogging, content marketing, email marketing and video tutorials, leaving consumers wanting more is not a good way to build a loyal following. Without patience and nurturing, or failing to provide relevant value, your online marketing presence will be dragged to the depths.


R.L. Adams, owner of Wanderlust Worker and Forbes contributor compiled an overview of seven low-cost online marketing trends for 2017. The trends he outlines are typical: blogging, content marketing, email marketing, video tutorials, social media marketing, SEO, content marketing and referral marketing. The factors that ring true across all of these channels is the need to provide the consumer with valuable content and to do so consistently. Then, after time, you will see results.


Adams fails to take several consumer trends into account. The first is consumer rejection of intrusive marketing. Recent data has shown that consumers do not appreciate ads on their social apps. They also do not like the feeling that their privacy has been invaded. Rather than focusing your energy, time and budget on social media marketing, it makes more sense to provide consumers with value. This leaves blogging, content marketing and video tutorials as an inexpensive way to build an online presence. The key, again, is making your content valuable and worth your potential customers’ time.


Strive to fill a gap in the online universe, or to find a weak spot and deliver stronger content to your potential customers than your competitors. In the end, time spent conducting marketing research could be worth more than time spent on social media.