Effective Online Marketing Strategies for Addressing Poor Reviews and Negative Feedback

Finding more proactive ways to address negative online feedback is rapidly becoming an essential part of online promotional and marketing efforts. Crafting and implementing an effective advertising strategy is absolutely essential for ensuring that businesses are able to attract and acquire the new clientele they need in order to remain competitive and profitable. Failing to respond to negative reviews could end up causing far more harm the brand or company image that businesses may be seeking to create. A prompt response to a poor review and efforts to address customer or client concerns as publicly and professionally as possible can often make a bigger difference than many businesses might realize.


Why Reviews, Testimonials and Feedback are Essential


With so many different manufacturers and service providers competing for their business, today’s consumers frequently turn to online reviews in order to determine which companies or products to choose. A single negative review may create a ripple effect by pursuing the potential customers or prospective clients that would have been more likely to post positive feedback to take their business elsewhere. Responding to any and all public complaints and criticisms in a prompt and effective manner has quickly become an indefensible marketing tool, one that businesses may be able to utilize in order to enhance the value and quality of their customer relationships.


Positive Feedback is Essential for Brand and Reputation Management


Businesses who fail to craft the right image and companies that may develop a negative reputation among their customer base may soon find themselves struggling to remain competitive. While online promotional efforts and advertising strategies can often play a vital role in allowing businesses to increase their visibility, social-media marketing and transparent customer interactions may be of critical importance when it comes to ensuring that an advertising strategy is able to produce the best results. Businesses that choose to ignore a negative review and organizations that fail to respond to customer inquiries and comments that have been posted to a public platform may be making a very serious and costly misstep.


Prepare For Online Marketing Everywhere

We now find ourselves in a new year, and that means new developments in the world of online marketing. You might as well just expect that with each passing year things are going to get more and more complex. This year it is expected that a few new things that were not as prevalent as they were in previous years.


Augmented Reality


The augmented reality game “Pokemon Go” showed us all in 2016 just how one of these games could work and how serious people take them. As such, it is expected that the world of marketing is going to take this approach to what they want to do going forward as well. According to Forbes.com, at the peak of interest in Pokemon Go the game was able to earn up to $10 million in revenue per day.


Even though the clamor for the game has largely died down, the fact that it was able to generate this type of result as quickly as it did gave us all a peak into the future of augmented reality, and online marketers were sure to take note.


Live Streaming Gains Relevance


We saw glimpses into what live streaming can do for certain events. It enhances the event that is being viewed in a lot of ways. Consider for example how the Presidential debates were live streamed on social media websites and a lot of other places as well. This was something that encouraged more people than ever to watch these debates.


Total viewership was in the tens of millions for the first debate between Hillary Clinton and Donald Trump. A lot of these viewers were watching on screens that were live streaming the event.


Niche Markets Become More Important


The number of brands continues to grow year after year. Despite this, the attention span of the audience remains the same. Thus, brands must consider where their message will get out to the most people as quickly as possible. If they find niche markets of people who are legitimately interested in the messages that they are pitching to them, then they have accomplished their goal of getting people to pay attention. That is a goal that will become more and more important with each passing year.


3 Online Marketing Strategies That Won’t Break The Bank

Online marketing does not have to be difficult. And it doesn’t have to be expensive, either. There are plenty of low-cost digital marketing strategies that your business can implement today and increase your online visibility without blasting a hole in your marketing budget.


While the following online marketing strategies will get your company more recognition, it will not happen overnight. Like any business strategy, it will take time and effort to see results. However, since the cost is so low, you will see a hefty ROI.


  1. Blogging

Your company’s blog is one of the most cost-effective ways to get your message out to consumers. The key is to make sure each blog post provides real value to your reader. You should focus on solving a problem or answering a question that your customer has.


As you continue to produce valuable content, you will be seen as an authoritative voice in your industry. When it comes time to purchase, your readers will be more inclined to buy from you.


  1. Video Tutorials

Did you know that YouTube is the second largest search engine in the world? It is second only to Google and it is fast becoming the go-to source for information for consumers.


By placing instructive videos on your company’s YouTube channel, you can increase your reach and drive more traffic to your website or real world location. With so many consumers consuming information on their mobile devices, video is the perfect way to distribute content.


  1. Social Media Marketing

Social media is the perfect place to engage with your customers and prospects. It is real time interaction and you can learn a lot just by listening.


You should continually search different social media platforms to see what people are saying about your company. Do not shy away from any negative comments. either. You should view them as an opportunity to turn things around and gain a customer.


Many smart companies are using social media as an extension of their customer service departments. Put out fires when they are small and use social media to search out those fires.


These strategies will take effort and you cannot just do them once and forget about it. These need to be done on a daily basis. Once they become a habit, you will reap great rewards.