Marketing Your Business Online

Marketing is one of the most important parts of running any business. If you want to take things to the next level in your company, it is important to draw customers in to see what you have to offer. Whether you have a product or a service that you sell, it is important to let customers know what you have to offer. Over the long term, running a business is a lot of hard work. Many business owners are stressed about their future, and they do not know how to take things to a new level. Online marketing is an inexpensive way to increase your sales and profits within a business unit. If you want to start investing in your business, this is a great place to go.

 

Marketing

 

With the internet today, there are plenty of ways to market your business online. A lot of people do not understand all of the technology that is available, and this can take away what you can offer your clients. Always make sure to think about the long term when it comes to your business. Investing in a company is a great idea if you can see the long term trajectory of growth. Many people find out the hard way just how difficult it is to scale up a business. There are a lot of people who have watched their business drop in terms of value over the past couple of years. Instead of watching your business decay, starting investing in marketing to grow the sales and profits over time.

 

Internet Marketing

 

The great thing about the internet is that there are a variety of ways to take your business to a new level. With social media today, it is easier than ever before to interact with clients. If you want to invest in the future of your company, learn how to scale up your marketing with technology that is being offered. There are a lot of people who are looking to take their business to new heights, and internet marketing can help with that. If you are someone who is passionate about your business, start by investing in marketing today. If you need help learning how to do so, there are a lot of resources online to help you with that process.

 

How to Improve Online Marketing

The season is changing and perhaps it is time for online marketers to take another look at their marketing tactics. A seasonal change might signal a time for changes in marketing tactics too. Perhaps, the tactics that drew attention in the summer will not fair as well in the following seasons. Of course, it is important to develop a strategy to judge the effectiveness of the marketing plan. If the plan falls short, check out the following marketing tips.

Build Mobile Friendly Sites
Surprisingly, a large number of online marketers are not adapting their site to the new mobile user. The latest marketing statistics show that people are going mobile. People reach for their mobile device to research a product or find out the latest news on products. Mobile devices like a smart-phone or tablet are very handy and easy to take along during the day. Much easier and more convenient than carrying around a laptop or logging onto a desktop computer. Therefore, the wise marketer should design mobile friendly websites that allow mobile users to easily read the web pages on their mobile device.

Consistent Information
Research shows that inconsistent information online damages search engine ranking. Search engines are taking a closer look at the information compiled about a company or business online. They give a higher ranking to a site that has consistent information about the company on places like Yelp or directory listings. Inconsistent information is confusing to consumers and creates bad impressions. Check to make sure that the company name, address, hours, and other contact information is up to date and consistent on all sites.

Social Media Marketing
Every online marketer should take a closer look at social media. More and more people are sharing news and information about a business on social media sites. Therefore, it is a good idea to add social media to any marketing plan. Advertise on sites like Facebook, Twitter, or Youtube.

Special Promotions
Special promotions are a way to capture the website visitors attention and produce more profits. Make sure that the website visitors are well aware of any new business promotions. Place them on prominent pages on the website. Place ads online directing people to promotion pages. Of course, blasting out a message on social media sites like Twitter or Facebook is a perfectly acceptable way to promote special sales too.

Using YouTube to Gain Attention

In a recent article on buzzfeed news, a young woman known to her fans as “YazTheSpaz” is gaining attention on Youtube. In the article it states that she was teaching traditional hijab fashion. Yaz has her own product line and is looking to grow her business. With 68,000 followers, and articles being written about her I’m sure she will have no problem doing just that.
Many people have gained hundreds of thousands of fans on Facebook, twitter, YouTube and other social media sites by demonstrating useful information, giving fashion advice, or just being your average person having some sort of silly experience. Take the lady with the chewbacca mask for instance. She was an overnight sensation due do simply posting a video of herself enjoying a product. Her laughter was so contagious that so became her video. This makes me think, “couldn’t your average person also build a business, and gain attention by doing Youtube videos?” I believe the answer is, “of course you can”.
The video simply has to gain the viewers attention. Most videos which “go viral” are really funny, really cute, extremely great information or tutorials, have something to do with an amazing looking recipe, or pull your heart strings so hard you could play guitar on them. The key is figuring out which of those categories your best at performing in and what exactly you are trying to “sell” to your fans. The next step is filming, and editing something so great that your friends and family share it simply because they like it, and not because they love you. In the case of Yaz, she is not only showing people how to do a stylish hijab, but marketing her brand and bringing positive attention to her faith. She has identified her category, made good informational videos, and gained a bunch of followers for it. I personally believe that a great cat video could sell almost anything, but that’s just me!

Reasons Why Startups Love Online Marketing

The business world has dramatically changed today. Most business activities are done online including marketing. To wit, startup companies make their presence felt through active online marketing. Why online marketing? That question what the article seeks to answer by looking at the common factors that have led to increased online marketing. Many marketplaces are attracting the attention of top technology investors. A close look at the Uber a tech startup which has redefined the way a business runs in every sector of business including delivery, legal services, package deliveries and Lottery services, one would appreciate why online marketing has become a common phenomenon to many firms Business Insider Australia.
To maximize the business opportunities
Most investors have realized the potential business opportunities that exist in the online marketplace. To a startup, having access to the leading businesses is not easy and therefore, if they can get them in the online marketplaces, it is a huge blessing to them. Last year alone, online marketplaces attracted Sydney-based Expert360 which injected A$4 million, Artsy- the NY-based global market for artwork about US$25 million, and Shyp the San Francisco-based on-demand Shipping services marketplace finalized yet with another US$50 million in investment.
Online Marketplaces are the hottest business to startups in 2016
The US center for global Enterprise reported that the global online market would be US$4.3 trillion. The value will attract major investors in the technology industry to invest in the online business.
Online marketplace incorporates different business ideas
Computer operating system enables various innovative ideas to be created in the online platform which can be shared among the startup firms. The incorporation of diverse ideas is done using the web as an organizing force and numerous tools to enable systematic integration of labor. For example, Wikipedia is a cathedral of online building blogs that brings together different people to interact in a single marketplace.
There is personalized business interaction
The online market has enabled businesses to communicate in a customized way regardless of the geographical situation and size. A start in the US can easy at fast speed interact with another startup in Africa.
In conclusion, online marketing has broadened the ways of running firms and startup have realized the need to go online to benefit from the many available opportunities.

How IoT Will Change the World of Online Marketing

There is a lot of technology out there, and all of its creators want to start the next revolution, but one real threat to the world as we know it is the Internet of Things (IoT). This type of technology allows consumers to operate smart versions of things that typically are run manually, such as refrigerators, thermostats, and other appliances. The IoT technology allows all of these appliances to be placed in a singular network that can then be accessed via any connected mobile device.

While this is a thrilling concept, one thing that marketers are wondering is how IoT can potentially change the way they run online marketing campaigns. While the connection may not be as closely evident at a glance, there are plenty of ways that there has already been a shift to online marketing as the Internet of Things continues to sharpen in daily life.

One major shift that has already started to happen is the move towards conversational queries. Instead of just searching with a keyword or two, users are now writing long form questions into Google. A lot of this is due to the ability to use voice input when posing a query. As IoT becomes a normal part of more homes it is likely that people will stop w3 As IoT becomes a normal part of more homes it is likely that people will stop using their keyboards to search as spoken commands are simply easier.

As you may guess, this will impact organic click through rates because the orders will be conversationally. This will eliminate the need to click through websites and therefore change the way that online marketers have to target to their audience. The good news is that while this may seem intimidating, what it does is cut out the middle man so web optimizers can focus on optimizing IoT searches alone.

Finally, the largest shift will likely be that Google is no longer the focus of website optimization. Conversational search means that IoT will end up being used to find all types of technology without running through Google first.

Online Retail Marketing: Rethinking Automation

Over the course of the past decade, online marketing campaigns for retailers have routinely trumpeted automated services of different types available at an online store. The theory was consumers would welcome automation based on their perception that it streamlined the shopping experience. In fact, automated self-service once so widely touted in online marketing has become old news.

Automation has come at the expense of developing a personal relationship with customers. Although automated self-service may make an initial shopping experience easier for customer, the reality is that it damages the prospect for repeat business. Although ease of shopping marketing draws a consumer in the first instance, the lack of a personal link leaves a consumer wandering to other retailers in the future. There is no sense of loyalty.

According to marketing experts, most online retailers actually select the automated course as a means of cutting costs. Market research reveals that many consumers would prefer spending a bit more on merchandise of they were able to readily access a real person before, during and after the shopping experience.

Marketing professionals now advocate that retailers consider keeping automated processes but invest some of the savings realized in making the overall customer experience with a business more personal. Marketing automated elements in an online shopping experience, coupled with meaningful customer service at all points in the interaction with consumers, appears to be the marketing mantra that will attract new patrons and keep existing ones into the future.