Andy Wirth Keeping Squaw Valley Alive

Born 25 July 1963, Andrew Wirth has been associated with the mountain resort and hotel industry for almost his entire life. Mr. Wirth is the current CEO of Squaw Valley Ski Holdings and Alpine Meadows Ski Resort. He is a key member of the North Tahoe Community and also serves as the chair of the Reno Airport Authority.

The ski resort investor has been involved in the development of several resorts and transportation projects across Colorado and Quebec.

Wirth has made Squaw Valley Ski a winter’s top tourist destination thanks to his experience of over 25 years. He was born in Neubrucke, Germany and attended the Colorado State University. Wirth also furthered his studies in Scotland at Edinburgh University.

During this time, he acted as a wilderness ranger in San Pedro Parks as well as a backcountry ranger for Rocky Mountain National Parks. Andrew’s grandfather, Conrad served as a service director of the US National Park, and this may have channeled him towards developing a passion for national parks.

After completing his studies, he started his career journey at the Steamboat Ski and Resort in 1986. He worked under different titles until he got promoted to Intrawest which is the parent company of Steamboat Ski and Resort. His line of work was mainly on the marketing side of things. Read more: Andy Wirth Elected Chairman of Reno-Tahoe Regional Air Service Corporation

Intrawest completed the purchase of Steamboat Ski and Resort Corporation in 2006, and Mr. Wirth was named the CMO and the executive vice president of sales and marketing of the newly formed company.

During his period with the company, he was charged with the responsibility of overseeing domestic and global marketing strategy of all the companies’ portfolio of resorts. He also had different roles perhaps the most notable the president of the Mountain Village Partnership.

According to Crowdrise, the Mountain Village Partnership was focused on supporting local businesses. Andy Wirth stayed with the company until 2010 when he was named the CEO of Squaw Valley ski resort. Squaw Valley ski resort had been under the leadership of the Cushing family for almost 70 years.

Andy Wirth has brought major developments in the Squaw Valley ski resort. The $70 million upgrade to the resort took place under his tenure.

This upgrade helped put the skiing resort on par with other major resorts in the region. In just 20 years, Squaw Valley was back at the top. Customers of Squaw Valley and Alpine Meadows Ski Resort can now buy a single ticket for admittance to both the resorts. This has been made possible through the merger between the two resorts.