Pokemon Go had shocked the world when the game recently exploded onto the scene with augmented reality and developing many interests from many people around the world. The concept of augmented reality was brought to the limelight everywhere including branding and marketing circles. It was not the first app that has relied on augmented technology, but Pokemon Go is the app that has revolutionalized the gaming world.
You need to realize that the success of the game speaks for itself. Since the game was released, it has been the talking topic on Facebook and Twitter for many daily users expressing their engagement with the game. It is an every brand’s dream to see these levels of engagement, and it was also a question for many marketers who wanted to apply them in marketing.
The whole concept about Pokemon Go is user engagement. First, the app entertains the users by gaining access to their data such as Global Positioning System (GPS) location and Google accounts. Pokemon Go is then able to create a virtual universe mapped into the user’s real-world location and allow the player to discover and capture the in-game characters integrated into the terrain.
People love the app for its simplicity and its reward system. When users start using the app, they begin collecting rewards immediately based on the distance traveled and the Pokemon they capture. The app has an excellent response to the real-world surroundings, and it can adjust the type of Pokemon you can find on your location.
Pokemon-Go experience has just proven that geo-tracking is the best way to personalize the individual experience. Every consumer is looking for personalization because they want individualized experience. It is not a new concept, but many marketers still make the mistake of not personalizing marketing emails they send to their consumers. In fact, it is only one-third of marketers using customer data to personalize the products and services they feature on their emails.
Marketers have no choice but to use augmented reality to engage consumers just as Pokemon Go has done in a responsive and immersive platform. Augmented reality (AR) technology draws users preferences, demography, and location data to deliver an experience to consumers.
You may not have heard, but Pokemon fans recently received another reason to become even more obsessed with the universe of creatures and powers with the release of Pokemon Go, a product that allows Pokemon users to interact with Pokemon on shared networks with others on existing electronics. If you dare to, Google “Pokemon Go” and just let yourself explore what’s out there for five minutes. True Pokemon fans take their passion seriously, and Pokemon Go is no exception.
I remember Pokemon when I was a kid, and hearing about them now brings me so many fond memories from my childhood. I remember not having much, but always being able to get a few Pokemon cards somehow. I saved up to get an album specifically designed to hold trading cards like Pokemon cards, and I had hundreds of them. They were all different parts of nature, came with a number of different powers, and there even some so rare that I never showed a soul.
Pokemon cards were the thing many “nerds” played in elementary school when I was growing up. It was a cool way to combine strategy and planning with cool, colorful cards that created a universe for players to imagine up and really live in for however short or long a while.
Pokemon is a fantastic world of products, and Pokemon Go is no exception. Give it a try, and tell me what you think.
The mobile app market was once considered a viable business model for college grads and even students who hoped to attain quick profits off their coding skills and tech acumen. That no longer seems to be the case as social networking giants have become more dominant than even in terms of mobile apps.
According to an early June report published by Business Insider, Facebook owns the three most downloaded mobile apps on a global level. More than 40 million users downloaded WhatsApp during the month of May, followed by Facebook Messenger and the Facebook mobile app. Instagram was also a popular download in May with about 25 million installs from the iTunes App Store and Google Play.
In the United States, the pace of mobile app downloads has decreased by more than 20 percent over the last 12 months as users are feeling more comfortable installing just a handful of apps on their smartphones and tablets. Consequently, the top one percent of mobile apps on the iTunes App Store accounts for more than 90 percent of revenue, which can be realized from advertising, pay-per-download, upgrades, or in-app purchases.
The best hope for hopeful mobile developers is to code apps that will catch the attention of big names such as Facebook, Amazon or Google; these tech giants are the most likely to be interested in purchasing apps outright for the purpose of eliminating competition or improving their current offerings.
One glimmer of hope, however, is Google’s intention of making Android apps available in Chromebooks. One complaint about the Chrome operating system is that it is very limited in comparison to the rich Android ecosystem. Once the Google Play marketplace has been successfully ported to Chromebooks, a renaissance of apps could be experienced.