Entrepreneurs Are Seeking Economical Branding and Marketing Alternatives to Grow Their Small Businesses

Internet Businesses have taken over the cyber world using different marketing and branding strategies to grow their small companies. Many owners realize advertising expenses to brand and market a small business can be just as costly as large corporations in the startup phase. In today’s economy, with much uncertainty of its outcome, entrepreneurs are looking for economical services and ways to create their presence on the web. It may seem difficult to accomplishment, but some small business owners are finding success using different strategies to develop reputation, growth and customers’ portfolios at reasonable prices.

 

 

The first step in the process of branding a company is creating a logo that mesmerizes its audience. Hundreds of freelance technology designers offer their services at low costs and produce quality works. An article posted on Huffington Post suggests that small businesses consider partnering with a designer and work out an agreement to trade services. In the branding process, ask the designers for samples of prior works before hire. The designer and owner should collaborative together to ensure the logo is creative and matches the theme of the company.

 

 

Next, create social media accounts on Facebook, LinkedIn and other media channels for branding and marketing. This step is important because it develops presence and reputation online of the business and entrepreneur. Social medias are used for free and only require users to possess knowledge of its procedure to implement marketing strategies for growth and exposure. Another advantage using social media is small businesses are able to create customer service by interacting with customers.

 

 

Small entrepreneurs should create their own marketing skills based on type of service or produce provided, budget and target audience. If a company’s budget permit, after creating the logo, start developing a website by hiring a technology creative designer. Most logo designers also create websites under the same terms described above, partnership or trading services.

 

 

The last step requires small businesses to create a blog, obtain Google Place, and sign up with local listings sites. Blogs offer customers valuable content pertaining to the company, products, services, customer relations, and latest news. Google Place and local listings sites are free and convenience way for consumers to find businesses on the internet.

 

 

 

A Look At Some Leading Female Figures In Business And Marketing

Julien Rath, who works for Business Insider, recently wrote an article that highlights the leading female figures in marketing. His article points out that the advertising industry is still a field that is made up mostly of men. Women account for only a third of the top positions in this field. This is according to information published by the Institute of Practitioners in Advertising.

 

Events and programs such as The 3% Conference and She Says are trying to buck this trend and raise the profiles of women in marketing and business. Still, despite significant progress being made in this field, women are still a minority in a place where they can really shine.

 

Business Insider online magazine publishes a list of the top creative and successful women in the advertising sector. Using reader feedback and staff research, Business Insider comes up with a list of top 30 female advertising leaders, entrepreneurs and executives. Below are some of the top female advertising figures as selected by Businss Insider.

 

The top ranked woman in advertising this year was Rachel Mercer. She currently serves as the senior vice president and head of digital strategy and invention at the Deutsch Agency. Mrs. Mercer’s resume includes working for big name companies such as PNC Bank and paint company, Sherwin Williams. She has successfully created and run social media and online advertising campaigns for these corporations. Mercer was also instrumental in releasing and promoting the Anheuser-Busch Superbowl ad that gained a lot of publicity.

 

Coming in at number two is Myra Nussbaum. She has more than a decade of experience of working in the advertising industry. Her resume includes clients such as Kentucky Fried Chicken, Oreo and Radio Flyer. One of the highlights of her career was creating an exhibition where colorblind people could see the paint colors offered by paint firm, Valspar. Mrs. Nussbaum is well known for her use pop culture in ads. She is currently working with candy company, Mars Wrigley on marketing.

 

The third spot went to Turkish female advertising director, İlkay Gürpinar. She has worked for multinationals such as MacDonalds, Avea, Ikea and the car brand, Landrover. Mrs. Gurpinar has helped her agency become the most awarded agency of all time in Turkey by winning a record number of Cannes Lions awards.

 

 

Build Your Dream Business

Certainly, it is the dream of millions to start their own business venture online. However, most of those would be entrepreneurs fail to get the business off the ground and on the Internet. Generally, this is due to a number of factors. However,  business experts state that 2017 is actually the time to start making those business dreams a reality. One thing to note is that a lot of people give up too soon because they are not earning profits. One expert states that it might take several years before the business actually begins to show a profit.

 

Building Your Dream Business

Business experts state that in order for the business to develop properly, a plan is required. Certainly, a significant number of people start a business without really considering their long term goals and their short term goals. The short term and long term goals are the foundation of the business. Determine your ultimate goals in the beginning. For example, is the business a full time venture or part time venture? Are you going to hire employees or work solo?

 

Financial Plans

Every business requires a sound financial plan and start-up money. The fact is that most financial institutions are not going to provide a new startup with launch money. Therefore, the new business might require unconventional sources for the startup money and to keep the new business operational. For example, some new entrepreneurs might keep their regular job and launch their business with their salary. Some might borrow money from relatives or even borrow off their credit card.

 

Getting Started

Of course, there is much more that goes into starting a new business online. For example, it is a good idea to determine if there is actually a market for your goods or service. Determine the best way to reach those that might be interested in the business. Of course, social media plays a part in branding, online marketing, and getting the word out about a new startup.

 

Build your online strategy before venturing onto the Internet to succeed and keep the business profitable well into the future.

 

Knowing Your Target Audience in the Digital Age of Marketing

Marketing your business in the digital age of smart phones has never been easier. There are all types of free resources for people that want to build an online marketing campaign. The social media arena is filled with a broad spectrum of different apps and services for people that want to market to various crowd. This should make the possibility of

digitizing your brand easier.

 

The reality, however, is that online marketing is not always so easy. This may have to do with the fact that there are so many different marketing avenues to consider. The same abundant number of platforms in social media that make marketing easier are also making marketing harder. A person that is starting a new business does have access to customers through social media for free, but they will have to comb through the best avenues to promote their businesses. Some entrepreneurs with small businesses abandon their websites altogether for Facebook accounts. Others may find that Instagram is a better platform for showing off products in a visual way. There are so many people that want to utilize their free resources, but most of them do not know what resources they want to use.

 

That is the thing that has made people much more conscious of the way that they approach online marketing. It makes no sense, for example, to build up a blog if you don’t really have blog writers. Entrepreneurs that are trying to tap the younger crowd that respond to most of their issues in 160 characters or less may fair much better on Twitter. These are the types of things that people have to sort out when they are trying to build bridges for their customers. The business has to stand out, and that is much easier said than done.

 

In most cases there will be times where the business model changes largely because the scope of the customer base changes. As long as you are focused on a niche market you are locked into a certain category. When you move to a bigger general marketing arena, however, you will need to sort out the methods that can help you reach a bigger crowd. The audience may expand beyond Facebook to Pinterest and other websites.

 

 

How to Overcome Common Video Marketing Mistakes

Video marketing has unanimously been one of the rising techniques in the marketing field thanks to integration and investments by Internet giants. This technique is obtaining a significant place in the marketing strategies of businesses to connect and engage with customers.

 

The advancements in technology and professional video equipment have made it possible for almost anyone to become a video marketer. However, this does not mean that all video marketers can create quality videos that will be appealing to consumers.

 

Here are some common mistakes that aspiring video marketers make and how to avoid them:

 

1) Focusing on Products Instead of the People

 

When creating a video of your product, focus on telling stories about individuals using the product and the benefit they get from using it. Concentrating on your product is not the way to go. This is because you are probably not selling what people want to purchase and people want to purchase the benefit and not the product. Make the video about other peoples’ stories and not a list of facts about your item.

 

2) Too much Hard Selling

 

Applying the ‘hard sell’ technique may alienate some consumers who consider it off-putting. The tactic can overwhelm a customer to the extent that they dismiss the video or turn away from the advertisement altogether.

 

It is best to create a relationship step by step. Coming up with teaser videos will intrigue potential customers who will share the video and create a relationship.

 

3) Very long videos

 

Today’s world is that of immediate gratification and little attention span. This gives you the trick to capturing the attention of your audience in a comprehensive, entertaining way. Many successful video marketers use this as their top technique in marketing.

 

4) Videos are not Part of a Campaign

 

Companies may have only one opportunity to make a first impression. Because of this, they tend to pile their customer base with information. It is essential to pace your message and let the client obtain curiosity and imagination without exhausting their short attention span.

4 Tools to Help You Generate Good Content Ideas

Marketers tend to focus more on the technical aspect of things (optimization, promotion, and conversion). However, without high-quality content, their marketing efforts end up going to waste. So, are there ways that marketers can rely on to ensure that their blog posts and other content interest their audience and make them want to share? Well, read on, we shall find that out in this post.

 

Creating high-quality content starts even before the pen meets paper. The first process of creating better content is coming up with a topic. We all must agree that coming up with great content topic ideas can be a mind-boggling task most of the time; therefore, it’s easy to neglect. When you have activated the “writing mode,’’ all you want to do is pour ideas on paper, worrying less about the content’s topic.

 

Well, the above approach is bad for content creation. You can’t create high-quality content before you come up with great topic ideas. Here are different tools that can help you in the content topic generation phase.

 

  1. Google Trends

 

Google Trends is a valuable tool to content marketers who lack a clear starting point. This free tool lets you see what is popular in real-time on Google. With this tool, you get data based on actual searches and what the readers are likely to click instantly. Users can search for a given keyword or keyword phrase, or just select a topic category that they find interesting. Additionally, the tool allows users to track trending topics in a particular region or what made headlines during a given time.

 

  1. HubSpot’s Blog Topic Generator

 

This tool can help you generate search-friendly headlines and blog topics based on the keyword or keyword phrase of your choice. As with most other content marketing idea generation tools, not all of the results you will find from this tool will be suitable. This is not to say that the tool is ineffective; you will definitely find some A- grade titles while using the tool.

 

  1. Portent’s Content Idea Generator

 

Portent is also one of the widely used tools for content idea generation. Most content marketers like it because of the added personality to it. Using the tool above is very easy, all you have to do is type in a particular text, and you’ll see a unique idea for a post.

 

 

Customer Retention Strategies That Will Boost Your Marketing

Research shows that it costs seven times more to attract new clients than it does to retain them. Furthermore, if you retain only five percent of your consumers every year, you can boost your profits by 125 percent. Retention techniques pay off in the long run and assist you to build a sound business over time.

 

Creating an effective retention strategy will help you convert new customers into long-term ones. To change the focus from acquisition to retention, consider the following techniques:

 

1) Integrate CRM

 

A Customer Relationship Management System (CRM) allows you to manage your company’s relationships with potential and existing customers. This system records several customer interactions such as those over social media, email, phone calls or other channels, giving managers the ability to track customer activities.

 

2) Measure Customer Value

 

Understanding customer value is one of the most important things to do if you want to grow your business. A vast knowledge of the lifetime value of every individual customer can give you a clear view of the value of your business.

 

Tracking, measuring and monitoring customer value can help you know which customers to invest in, identify potential and new customers and determine the unprofitable customers.

 

3) Focus on Excellent Customer Service

 

Quality customer service has a huge impact on customer-oriented businesses, and it is a great way of retaining existing customers. Make customer service a priority for all employees and empower them to resolve customer problems promptly. Consumers switch companies based on prices, but excellent service earns your company long-term clients.

 

4) Interact on Social Media

 

Customer interaction on social media is a crucial element of a robust customer service plan for many companies today. Chief marketing officers need to actively listen, engage and respond to their clients on various social media platforms.

 

Having a frequent social media presence is important. Additionally, use selected social media platforms that will work out for you instead of trying to be everywhere at once.

 

 

Why It’s Important to Market Your Business Online

The overall success of your business lies in the type of marketing that you do. All aspects of your company will depend on proactive marketing. Marketing for a business will cover things such as public relations, promotions, advertising and sales. The term marketing refers to the process by which your product or brand is promoted to potential clients. Without the proper marketing techniques in place, your business could offer superior services and products without anyone ever knowing about it. Inferior marketing is responsible for the closure of many good companies that would have otherwise thrived if they had just advertised more adequately.

 

The online marketing arena is one of the first places to start when advertising your business. Sites like Facebook, Twitter and Linkedin help companies become known and grow the audience that will ultimately keep them afloat (source). With online marketing, specific strategies need to be utilized in order to successfully catch the attention of potential clients and get them interested in the company you operate. The proper maintenance of these social media accounts is just as vital to opening them in the first place. Prospective customers may use your Facebook or Twitter business account to ask important questions, provide feedback and gain an understanding for what your company provides. With a stagnant page that is rarely ever updated, your clients will lose interest and move onto something else.

 

Taking out advertisements using Google Ads, Adwords and similar services will help people to discover your brand when visiting other analogous websites. The importance of proper online marketing is clear when you begin to notice a growth in sales, client flow and online visitor traffic. Local marketing and advertising is often not enough to grow your business, since the vast majority of customers nowadays use the internet to unearth new companies.