Digital and social marketing have hit their stride in 2016. But it is now time to look forward to what is needed for your business to shine in 2017. Below are some trends to keep your eyes on in 2017.
1) Embrace Content Marketing
Content marketing is simply a strategic marketing technique where you create and distribute relevant information to attract the audience. This strategy can act as a cornerstone to almost any marketing initiative. The key is to be consistent and create content that’s relevant and interesting to your target audience.
2) Find a Target Influencer
‘Influencers’ have always been a top element in marketing and they are quickly becoming one of the most effective techniques for reaching consumers. Influencer marketing gives a company the chance to create oral communication via personalities whom clients admire and already follow especially in social media. When influencers are used effectively, they make natural ways to attract the target audience.
3) Use Live Streaming Video and Visual Storytelling
Video conveys emotions and the message, hence connecting immediately to the viewer. The popularity of video-sharing sites like YouTube is increasing. Statistics show that over one billion people frequently use YouTube, an increase of about 40 percent since March 2014. In April last year, Facebook launched Facebook Live, a platform that puts broadcast capabilities within reach of anyone using the world’s largest social-media network.
4) Automate Your Efforts
Marketing automation is rapidly growing with 71 percent of businesses currently using this technique. Marketing automation is using software platforms designed to automate marketing activities such as social media marketing, email marketing, and digital ads.
With this technology, marketers can engage consumers with customized content based on their purchasing behavior and profile information.
5) Use Innovative Social Media Campaigns
Social media is taking over as the primary source of ads, news, and other information. This makes it crucial to innovate and diversify your company’s marketing campaigns. Businesses that adapt to the changing social media landscape stand a chance of obtaining better ROIs than those who lag behind.