How Artificial Intelligence Take The Stress Out Of A/B Testing

Every eCommerce entrepreneur or marketer wants to become that oracle whose predictions are on point. Conversion testing has long been the preferred tool to evaluate web site dynamics and how its visitors interact with it. Lately, artificial intelligence or AI has been taking precedence over legacy A/B tests. The problem with practicing traditional A/B testing is that it’s confirmatory. Artificial intelligence offers a far better strategy to generate intangibles, and determine website performance based on CRO (Conversion Rate Optimization) incredibly faster.

This method focuses on exploration rather than confirmation. With a million ideas, wouldn’t it be quite fascinating to explore all at once, and determine which combination can improve CRO? Of course, incorporating AI as a component of the strategy can significantly transform statistical data. Unlike A/B testing that is limited to comparing a single idea, AI explores multivariate data analysis. With conversion testing not being as time-intensive as before, it’s easier to bring distinction to the smartest ideas.

Ultimately, AI is considered more economical than A/B framework tools, which involves a longer pilot scheme. With AI, transforming website designs is the least daunting occupation as it’s the quickest route to learn about customers. It’s a strategy that explores changing website dynamics, designs, copy and images to drive customer conversion rates and increase revenues. Normally, conversion testing programs require a substantial volume of traffic to produce reports for improving online marketing statistics. In comparison, AI solutions employ a simplified form of exploratory testing, that works independently of random consumer participation.

Machine learning frameworks can also complement A/B tests. Although machine learning has recently changed the dynamics of website testing and delivers reports faster, the A/B framework is still an effective strategy. It tends to complement websites that have a higher volume of incoming traffic. However, this approach becomes less effective when visitors to a website page are disinclined to exercise patience. Furthermore, online competition keeps getting more intense, which makes it incredibly difficult to stay abreast with marketing trends.

Check out this video to learn more about the differences between A/B testing and Multivariate testing:

It’s even more challenging to keep consumers engaged nowadays because of their fickle nature. With machine learning, testing how elements interact on a website is a breeze. Machine learning algorithms exploit variable statistical data in a single test compared to A/B testing, which conducts a series of experiments. Advertisers have longed for a tool that allows absolute interpretation of website activities. The evolution of a website and how it influences human behavior has always proven difficult to interpret until now.

3 Online Marketing Strategies That Won’t Break The Bank

Online marketing does not have to be difficult. And it doesn’t have to be expensive, either. There are plenty of low-cost digital marketing strategies that your business can implement today and increase your online visibility without blasting a hole in your marketing budget.


While the following online marketing strategies will get your company more recognition, it will not happen overnight. Like any business strategy, it will take time and effort to see results. However, since the cost is so low, you will see a hefty ROI.


  1. Blogging

Your company’s blog is one of the most cost-effective ways to get your message out to consumers. The key is to make sure each blog post provides real value to your reader. You should focus on solving a problem or answering a question that your customer has.


As you continue to produce valuable content, you will be seen as an authoritative voice in your industry. When it comes time to purchase, your readers will be more inclined to buy from you.


  1. Video Tutorials

Did you know that YouTube is the second largest search engine in the world? It is second only to Google and it is fast becoming the go-to source for information for consumers.


By placing instructive videos on your company’s YouTube channel, you can increase your reach and drive more traffic to your website or real world location. With so many consumers consuming information on their mobile devices, video is the perfect way to distribute content.


  1. Social Media Marketing

Social media is the perfect place to engage with your customers and prospects. It is real time interaction and you can learn a lot just by listening.


You should continually search different social media platforms to see what people are saying about your company. Do not shy away from any negative comments. either. You should view them as an opportunity to turn things around and gain a customer.


Many smart companies are using social media as an extension of their customer service departments. Put out fires when they are small and use social media to search out those fires.


These strategies will take effort and you cannot just do them once and forget about it. These need to be done on a daily basis. Once they become a habit, you will reap great rewards.


4 Tools to Help You Generate Good Content Ideas

Marketers tend to focus more on the technical aspect of things (optimization, promotion, and conversion). However, without high-quality content, their marketing efforts end up going to waste. So, are there ways that marketers can rely on to ensure that their blog posts and other content interest their audience and make them want to share? Well, read on, we shall find that out in this post.


Creating high-quality content starts even before the pen meets paper. The first process of creating better content is coming up with a topic. We all must agree that coming up with great content topic ideas can be a mind-boggling task most of the time; therefore, it’s easy to neglect. When you have activated the “writing mode,’’ all you want to do is pour ideas on paper, worrying less about the content’s topic.


Well, the above approach is bad for content creation. You can’t create high-quality content before you come up with great topic ideas. Here are different tools that can help you in the content topic generation phase.


  1. Google Trends


Google Trends is a valuable tool to content marketers who lack a clear starting point. This free tool lets you see what is popular in real-time on Google. With this tool, you get data based on actual searches and what the readers are likely to click instantly. Users can search for a given keyword or keyword phrase, or just select a topic category that they find interesting. Additionally, the tool allows users to track trending topics in a particular region or what made headlines during a given time.


  1. HubSpot’s Blog Topic Generator


This tool can help you generate search-friendly headlines and blog topics based on the keyword or keyword phrase of your choice. As with most other content marketing idea generation tools, not all of the results you will find from this tool will be suitable. This is not to say that the tool is ineffective; you will definitely find some A- grade titles while using the tool.


  1. Portent’s Content Idea Generator


Portent is also one of the widely used tools for content idea generation. Most content marketers like it because of the added personality to it. Using the tool above is very easy, all you have to do is type in a particular text, and you’ll see a unique idea for a post.



3 Free Marketing Tools Every Small Business Owner Can’t Afford to Ignore

Small businesses find it tricky and scary deciding how much cash they should allocate toward their internet marketing budget. The truth is effective online marketing does not have to be expensive. Here’s a list of marketing tools that don’t cost a thing but can get a business’ marketing campaigns off the ground.


  1. Open Site Explorer


Small businesses need a consistent traffic to build business and generate/maintain domain authority. Open Site Explorer is a great tool that small business owners can rely on to achieve the following:


  • See where inbound links are coming from
  • See their Facebook and Twitter shares/ tweets/likes
  • Know which pages rank highest so you can tweak your SEO strategy
  • Determine their page authority and domain authority rankings


Like with most free tools, this fabulous utility from SEOMoz gives you enough data on your link profile and that of your competitor’s. However, if you need to get more than just basic data, get a ‘Pro’ subscription.


  1. Portent’s Content Idea Generator


If you are a small business owner, you probably have found yourself stuck trying to come up with ideas for your next article or blog post. Well, Portent’s Content Idea Generator might be a great tool for you. With this tool, you just need to key in a keyword or keyword phrase of your choice, and it provides you with a series of unique titles. Also, the tool gives you tips on how to improve the content for the title chosen. Simply hit the refresh button in case you don’t like any suggested title.


  1. Screaming Frog


Screaming Frog is the go-to website crawler for small businesses. This tool can quickly audit a website’s links, CSS images, etc. for SEO-friendliness. It spots everything that’s working against your site’s SEO for example server errors, duplicate content, broken links, and URLs that are blocked by robots. Screaming Frog free version gives you a crawl limit of 500 URLs, but if you want unlimited crawls and additionally features, the paid version is your best bet.