There is a lot of technology out there, and all of its creators want to start the next revolution, but one real threat to the world as we know it is the Internet of Things (IoT). This type of technology allows consumers to operate smart versions of things that typically are run manually, such as refrigerators, thermostats, and other appliances. The IoT technology allows all of these appliances to be placed in a singular network that can then be accessed via any connected mobile device.
While this is a thrilling concept, one thing that marketers are wondering is how IoT can potentially change the way they run online marketing campaigns. While the connection may not be as closely evident at a glance, there are plenty of ways that there has already been a shift to online marketing as the Internet of Things continues to sharpen in daily life.
One major shift that has already started to happen is the move towards conversational queries. Instead of just searching with a keyword or two, users are now writing long form questions into Google. A lot of this is due to the ability to use voice input when posing a query. As IoT becomes a normal part of more homes it is likely that people will stop w3 As IoT becomes a normal part of more homes it is likely that people will stop using their keyboards to search as spoken commands are simply easier.
As you may guess, this will impact organic click through rates because the orders will be conversationally. This will eliminate the need to click through websites and therefore change the way that online marketers have to target to their audience. The good news is that while this may seem intimidating, what it does is cut out the middle man so web optimizers can focus on optimizing IoT searches alone.
Finally, the largest shift will likely be that Google is no longer the focus of website optimization. Conversational search means that IoT will end up being used to find all types of technology without running through Google first.