How IoT Will Change the World of Online Marketing

There is a lot of technology out there, and all of its creators want to start the next revolution, but one real threat to the world as we know it is the Internet of Things (IoT). This type of technology allows consumers to operate smart versions of things that typically are run manually, such as refrigerators, thermostats, and other appliances. The IoT technology allows all of these appliances to be placed in a singular network that can then be accessed via any connected mobile device.

While this is a thrilling concept, one thing that marketers are wondering is how IoT can potentially change the way they run online marketing campaigns. While the connection may not be as closely evident at a glance, there are plenty of ways that there has already been a shift to online marketing as the Internet of Things continues to sharpen in daily life.

One major shift that has already started to happen is the move towards conversational queries. Instead of just searching with a keyword or two, users are now writing long form questions into Google. A lot of this is due to the ability to use voice input when posing a query. As IoT becomes a normal part of more homes it is likely that people will stop w3 As IoT becomes a normal part of more homes it is likely that people will stop using their keyboards to search as spoken commands are simply easier.

As you may guess, this will impact organic click through rates because the orders will be conversationally. This will eliminate the need to click through websites and therefore change the way that online marketers have to target to their audience. The good news is that while this may seem intimidating, what it does is cut out the middle man so web optimizers can focus on optimizing IoT searches alone.

Finally, the largest shift will likely be that Google is no longer the focus of website optimization. Conversational search means that IoT will end up being used to find all types of technology without running through Google first.

Apps for an IoT World: Opportunity Explodes in the End-User Game

24 Billion. That’s the number of devices projected to be installed by the year 2020 to support IoT, or The Internet of Things.

IoT is defined as a network of internet-connected objects able to collect and exchange data. Objects mean more than the 10 billion devices connected to the internet today. In fact that number is projected to jump to 34 billion devices in less than 5 years.

IoT, according to a report in Business Insider, includes devices that connect and exchange information with the technology consumers are already using such as tablets and smart phones.

In practical terms, this can look like a smart phone synching with a tablet that synchs to the television which allows the user to watch entertainment videos, educational and business trainings seamlessly from one device to the next.

Businesses already use IoT to lower operating costs, increase productivity, expand into new markets, and develop new products. By understanding consumer behavior better, products get to market with less guess work and delivery is more efficiently.

Understanding the power behind this hyper-connected system opens up opportunities for online business to discover ways to help consumers, businesses, and governments apply IoT in the form of apps and other technologies. And boilerplate IoT programs can help you get started creating your own.

For example, retailers use beacon triggered messages to “push” advertisements onto consumers with a mobile app downloaded on their device. Now imagine if that app was specialized for a product category, or improved, to give more and better information.

Ask where in daily life do people seem to clumsily jump from one system to the next. Observing where life can be made more convenient for consumers and businesses through better integration builds opportunities with devices already being produced.