Facebook is stretching their growth intends to target that non-users in other Social sites by developing intends to be the first to unveil internet’s advertising exchange. Facebook contributed massively to bringing a net-worth value of over $5billion in revenue. The plans of showing ads to non-subscribers will target all people across the website through advertising on Phone Apps and third-party websites. Facebook has approximately 1.6 billion active subscribers who share private information through their platform. It has acquired prominent features that offer cutting edge advertisement services that enable the companies to in-depth when focusing on the specific audience that they would like to reach.
Facebook services have trickled down the need by the companies to build advertising websites by offering a platform that caters the need at greater extend. Facebook Audience Network has played a significant role in expanding their advertisement to non-users who can find their friend on Facebook while not logged in or subscribed as a Facebook user, thus giving Facebook privilege to reach more people.
The Idea behind tapping the non-users market is enabled by the user of interlocking of cookies tracking, the Facebook plugins, and the combination of preferred data like hobbies and interest, Upon Capturing these specifics, it is added to a Facebook database that will be used to make informed guesses about non-subscribers and their preferred websites. According to Vice President of Facebook advertisement and Business Platform, the already established market on Facebook subscribers and the established active members places the Company on higher grounds of attracting ad companies on their website than any other Company,