Social Intelligence To Shape Hospitality Industry Marketing

Modern travelers do more than packing a suitcase when they want to travel. The travel review sites such as home sharing services and fare aggregator engines have become part of a travelers plan, experience, and a platform to evaluate their trips. Social media has become a critical part of each phase of the travel experience. For instance, consumers can share photos from their excursions, use social channels to seek advice on locations for honeymoon from people with previous experience, or voice comments about the five-star meal they enjoyed at a resort.

 

 

Social media is the ultimate forum for consumer opinions because it offers the users a wealth of unbiased insights to marketers on the different factors that influence consumers to travel decisions. Social media gives the hotel owners a clear idea about brand loyalty and the factors that would influence consumers to love a brand. Therefore, it is the task of hotel marketers and hospitality brands to understand customers’ opinions, affinities, conversations, and trends as expressed on social media to inform business strategies.

 

 

Recent reports show that there are three ways that hospitality industry players can use social media insights to shape hospitality marketing. One of the ways is to understand the travelers and what they like. It involves understanding the type of travelers your hotel attracts and ensuring on-target marketing efforts. Women’s social conversations focus on family-friendly travel which could encourage an extended stay.

Renown Health and the New Clinic in South Reno

Renown Health has expanded its practice to The Summit Mall in South Reno, and the new facilities of Renown Medical Group have a warm, inviting feeling for the patients they serve. Renown Health is the largest locally owned not-for-profit healthcare network in Northern Nevada. Their coordinated planning measures to expand meets the needs of current demographics in many positive ways. As director Dr. McCormack explained in a recent interview about this expansion, the growth in population and improvements in the economy, including better access to healthcare services, all were important factors in choosing this area.

To address current health access for many people new to South Reno especially in the South Meadows region, Renown Health offers a range of primary care needs, lab services, and 11 staff members at present. The spacious clinic is comprised of three previous stores, which have been remodeled to provide all the necessary features of a modern medical clinic and plenty of room for further expansion. This not-for-profit organization surely will bring a sense of assurance to newcomers, who may unsure of where to begin in finding excellent healthcare. Renown Health is a well-established regional medical center in norther Nevada, with many fine physicians in a wide range of specialties affiliated with this reputable practice.

Meeting healthcare providers for the first time is a generally positive experience for patients at this medical clinic. Patients feel just a little more comfortable in the waiting room due to the relaxing, warm environment, but a new conference room for staff and clientele to discuss healthcare issues is an additional feature for Renown Health. These provisions assure that patient and professionals have ample opportunities to discuss treatment options in an effective manner. For patients who may require a medical or surgical hospital to address specific healthcare concerns, they will be assured with the knowledge that the Renown Regional Medical Center has an excellent overall ranking in the state.

To know more visit @ https://twitter.com/renownhealth?lang=en

Social Intelligence To Shape Hospitality Industry Marketing

Modern travelers do more than packing a suitcase when they want to travel. The travel review sites such as home sharing services and fare aggregator engines have become part of a travelers plan, experience, and a platform to evaluate their trips. Social media has become a critical part of each phase of the travel experience. For instance, consumers can share photos from their excursions, use social channels to seek advice on locations for honeymoon from people with previous experience, or voice comments about the five-star meal they enjoyed at a resort.

 

 

Social media is the ultimate forum for consumer opinions because it offers the users a wealth of unbiased insights to marketers on the different factors that influence consumers to travel decisions. Social media gives the hotel owners a clear idea about brand loyalty and the factors that would influence consumers to love a brand. Therefore, it is the task of hotel marketers and hospitality brands to understand customers’ opinions, affinities, conversations, and trends as expressed on social media to inform business strategies.

 

 

Recent reports show that there are three ways that hospitality industry players can use social media insights to shape hospitality marketing. One of the ways is to understand the travelers and what they like. It involves understanding the type of travelers your hotel attracts and ensuring on-target marketing efforts. Women’s social conversations focus on family-friendly travel which could encourage an extended stay.

 

 

Social media intelligence can help the hotel managers understand the guests compared to those of other competitors. For instance, marketers may use the affinities of consumers talking about particular brands to understand their key influencers for a specific audience. The second benefit of analyzing social media is to know where the right customers for the business are to reach them. Think about Flyertalk as a top forum for travelers’ comments. The site is a gold mine for marketers who need such information.

 

 

The third reason social media forums are important is that conversations on social media are about rewards, credit cards, and points. Travelers discuss the rewards programs, and the purpose of forums are to evaluate the rewards and decide whether to switch plans or get credit cards. Marketers can use these forums to uncover the feeling of customers about rewards programs.

 

Social Intelligence To Shape Hospitality Industry Marketing

 

Modern travelers do more than packing a suitcase when they want to travel. The travel review sites such as home sharing services and fare aggregator engines have become part of a travelers plan, experience, and a platform to evaluate their trips. Social media has become a critical part of each phase of the travel experience. For instance, consumers can share photos from their excursions, use social channels to seek advice on locations for honeymoon from people with previous experience, or voice comments about the five-star meal they enjoyed at a resort.

Social media is the ultimate forum for consumer opinions because it offers the users a wealth of unbiased insights to marketers on the different factors that influence consumers to travel decisions. Social media gives the hotel owners a clear idea about brand loyalty and the factors that would influence consumers to love a brand. Therefore, it is the task of hotel marketers and hospitality brands to understand customers’ opinions, affinities, conversations, and trends as expressed on social media to inform business strategies.

Recent reports show that there are three ways that hospitality industry players can use social media insights to shape hospitality marketing. One of the ways is to understand the travelers and what they like. It involves understanding the type of travelers your hotel attracts and ensuring on-target marketing efforts. Women’s social conversations focus on family-friendly travel which could encourage an extended stay.

Social media intelligence can help the hotel managers understand the guests compared to those of other competitors. For instance, marketers may use the affinities of consumers talking about particular brands to understand their key influencers for a specific audience. The second benefit of analyzing social media is to know where the right customers for the business are to reach them. Think about Flyertalk as a top forum for travelers’ comments. The site is a gold mine for marketers who need such information.

The third reason social media forums are important is that conversations on social media are about rewards, credit cards, and points. Travelers discuss the rewards programs, and the purpose of forums are to evaluate the rewards and decide whether to switch plans or get credit cards. Marketers can use these forums to uncover the feeling of customers about rewards programs.