Google in the Dog House; Non-Compliance Issues

Google is ‘the man’ in the Internet-world. The company started it all and continues to

bask in all of its glory as billions of virtual-world surfers enjoy the web and

all that it offers 24/7. As the Internet giant, it is usually Google that dishes out punishments for those non-compliant with rules and regulations, terms of service, and other virtual-world laws. But now it is Google that is wearing the Duntz hat and taking a timeout in the corner.

 

The Media Rating Council, or MRC, suspended Google for non-compliance issues stemming from the company’s method of counting ad impressions. The suspension was placed against Google DoubleClick for Publishers in September, 2016.

 

With the suspension, Google is no longer able to offer customers any services that into those categories, putting many customers into a bind as they are now forced to look elsewhere for results. MRC says that they’ll reinstate Google as compliant again in

compliance with the regulations. Google plans to resolve all matters related to

the non-compliance standing by the end of the 2016 year.

 

Despite the fact that Google is now on the naughty list, it is in no way sign that the

company has turned into one of the bad guys they warned us about for so long. The

non-compliance issues likely stem from a technicality related to the April,

2016, updated guidelines from the Mobile Marketing Association (MMA) and the Interactive Advertising Board (IAB) and not misdeed on the part of Google.

 

Nonetheless the suspension happens at a bad time for Google, just one month after Facebook was found to inflate their video viewing metrics. Consumers are no longer trusting large companies to handle their analytics and measurements due to what seems like an increasing number of violations and misrepresentations.

 

At a minimum, Google now has a big mess on their hands they must deal with as they restore trust in the increasing number of people losing it by the minute. Only time

will tell how greatly Google will actually be affected by this temporary suspension.

 

Google Hangouts Stepping Down For YouTube Live

Google has made a recent announcement that Hangouts On Air is going to be discontinued in September. For those that are wondering what they are going to do for their live-streaming activities, they can rest assured that all of their streaming needs will be handled by YouTube. This is good news for people that have grown accustomed to Hangouts On Air. It also looks like this has been carefully mapped out. Therefore, it is likely going to be a seamless transition for people. People will be able to use YouTube live right away when Hangouts On Air service is finished on Sept 12.

 

A new post has been uploaded on the support page of Google’s YouTube. This one has everything that the user needs to know about the transition. There is likely going to be a lot of events planned for the transition. All of these events that were planned for Hangouts is going to be transferred over to YouTube Live. Google has also made sure that the users know how they are going to be able to handle their accounts and streaming after the transition. Therefore, users who take the time now to prepare will not be lost when the day comes.

 

So far, this is one thing that Google is doing that is satisfying the users. They are letting people know ahead of time that they are planning on making some huge changes. They are also telling them what they can do to adapt to these changes so that they don’t run into problems.

 

Hangouts on Air is a service that started in 2012. This made it easier for people to do live streaming. In 2013, YouTube live was invented and brought to the public so that the could take advantage of their events and streaming. YouTube has seen a lot of developments thanks to Google. YouTube has become the internet equivalent of television. As a matter of fact, the internet has become formidable competition to television.

 

Why Google Won’t Allow Ad Blocker in Chrome

For years internet giant Google has tried its best to come across as a user-friendly firm. The search engine company is huge on customer experience. For some reason, Google has been hesitant on allowing an Ad Blocker in Chrome. It is an ironic situation, given Google’s dedication to meet the needs of its customers, especially the highly sensitive millennials. Research shows that 2 out of 3 millennials use Ad block. Given the popularity of Ad Blocks among internet users, one would find it surprising that Google stands aside while other browsers continue to put in place measures to install ad blocks.

Google has a good reason for maintaining its hard stance. Blocking ads on chrome would lose the company more than $60 billion annually, according to data released in 2015. In other words, the company would lose one of the largest profit earners. Understandably for-profit organization would be reluctant to let go of such a hefty amount of money. It is an unenviable situation for Google. With the emergence of other companies offering search engine services, the competition in the internet industry is stiff. Google needs to keep its clients happy. However, the company needs to keep making profits through advertising. The situation is made even more complicated by the presence of other ad blocking firms on the market. But the internet giant knows it must do something to stay on top of the web industry.

One way Google can handle its predicament is by promoting responsible advertising. The reason most users prefer ad blocks is that the advertisements that pop up on the screen that slows down the internet. Other advertisements may have offensive messages or images. Sometimes, ads carry malware that ruins the computers or phones of the users. Conducting a campaign to encourage beneficial rather than negative advertising may reduce the necessity to use ad block. Currently, the company is helping promote the Coalition for Better Ads which it started with other online publishers such as News Corp and Facebook and this is evident at https://www.engadget.com/2016/11/11/google-says-no-to-building-an-ad-blocker-in-chrome-would-lose-b/. It is a step in the right direction. Hopefully, soon ad blocks will not be necessary, and Google will rest easy.

 

 

 

 

 

Google in the Dog House; Non-Compliance Issues

Google is ‘the man’ in the Internet-world. The company started it all and continues to

bask in all of its glory as billions of virtual-world surfers enjoy the web and

all that it offers 24/7. As the Internet giant, it is usually Google that dishes out punishments for those non-compliant with rules and regulations, terms of service, and other virtual-world laws. But now it is Google that is wearing the Duntz hat and taking a timeout in the corner.

 

The Media Rating Council, or MRC, suspended Google for non-compliance issues stemming from the company’s method of counting ad impressions. The suspension was placed against Google DoubleClick for Publishers in September, 2016.

 

With the suspension, Google is no longer able to offer customers any services that into those categories, putting many customers into a bind as they are now forced to look elsewhere for results. MRC says that they’ll reinstate Google as compliant again in

compliance with the regulations. Google plans to resolve all matters related to

the non-compliance standing by the end of the 2016 year.

 

Despite the fact that Google is now on the naughty list, it is in no way sign that the

company has turned into one of the bad guys they warned us about for so long. The

non-compliance issues likely stem from a technicality related to the April,

2016, updated guidelines from the Mobile Marketing Association (MMA) and the Interactive Advertising Board (IAB) and not misdeed on the part of Google.

 

Nonetheless the suspension happens at a bad time for Google, just one month after Facebook was found to inflate their video viewing metrics. Consumers are no longer trusting large companies to handle their analytics and measurements due to what seems like an increasing number of violations and misrepresentations.

 

At a minimum, Google now has a big mess on their hands they must deal with as they restore trust in the increasing number of people losing it by the minute. Only time

will tell how greatly Google will actually be affected by this temporary suspension.

There Is So Much To Learn About Pokemon Go and Email Marketing

Pokemon Go had shocked the world when the game recently exploded onto the scene with augmented reality and developing many interests from many people around the world. The concept of augmented reality was brought to the limelight everywhere including branding and marketing circles. It was not the first app that has relied on augmented technology, but Pokemon Go is the app that has revolutionalized the gaming world.

You need to realize that the success of the game speaks for itself. Since the game was released, it has been the talking topic on Facebook and Twitter for many daily users expressing their engagement with the game. It is an every brand’s dream to see these levels of engagement, and it was also a question for many marketers who wanted to apply them in marketing.

The whole concept about Pokemon Go is user engagement. First, the app entertains the users by gaining access to their data such as Global Positioning System (GPS) location and Google accounts. Pokemon Go is then able to create a virtual universe mapped into the user’s real-world location and allow the player to discover and capture the in-game characters integrated into the terrain.

People love the app for its simplicity and its reward system. When users start using the app, they begin collecting rewards immediately based on the distance traveled and the Pokemon they capture. The app has an excellent response to the real-world surroundings, and it can adjust the type of Pokemon you can find on your location.

Pokemon-Go experience has just proven that geo-tracking is the best way to personalize the individual experience. Every consumer is looking for personalization because they want individualized experience. It is not a new concept, but many marketers still make the mistake of not personalizing marketing emails they send to their consumers. In fact, it is only one-third of marketers using customer data to personalize the products and services they feature on their emails.

Marketers have no choice but to use augmented reality to engage consumers just as Pokemon Go has done in a responsive and immersive platform. Augmented reality (AR) technology draws users preferences, demography, and location data to deliver an experience to consumers.

Google Is Working On A New Operating System

Google is working on a new operating system. It is not based on Android. This is a totally new operating system called Fuchsia. This one is going to be different from the smartphone based operating system. It is also a lot different from Linux. For people looking for detail, it is important to note that there is no official announcement from Google about the project. It is in fact apparently in the early days of development. Therefore, Google needs a lot of time to develop its project so that it can become something worth looking into for users. Google is not even responding for requests for more information from sources like Business Insider.

There is a lot of speculation as to what the new operating system is going to be used for. A lot of people are noting that Android and Linux are not very ideal for smartphone usage. Closer looks at the OS in development reveals the possibility that it is designed for use across a wide variety of systems which include mobile systems, embedded systems as well as other systems. It is possible that it is made to unify all of the systems. Therefore, this new operating system might be a solution that mobile and computer users are looking for.

One thing that a source is speculating about the operating system is that it might be used for augmented reality devices. As of right now, there is no telling what this new operating system is going to be used for. However, it is likely that all of these speculations could be right. One thing that Google is known for is being innovative. A large part of its innovation is the integration of many features and convenience for users. Then there is the possibility that Fuchsia is going to turn out to be nothing. It could actually be a project that never sees the light of day. There are tons of projects that get toyed with which don’t actually get realized.