Pokemon Go had shocked the world when the game recently exploded onto the scene with augmented reality and developing many interests from many people around the world. The concept of augmented reality was brought to the limelight everywhere including branding and marketing circles. It was not the first app that has relied on augmented technology, but Pokemon Go is the app that has revolutionalized the gaming world.
You need to realize that the success of the game speaks for itself. Since the game was released, it has been the talking topic on Facebook and Twitter for many daily users expressing their engagement with the game. It is an every brand’s dream to see these levels of engagement, and it was also a question for many marketers who wanted to apply them in marketing.
The whole concept about Pokemon Go is user engagement. First, the app entertains the users by gaining access to their data such as Global Positioning System (GPS) location and Google accounts. Pokemon Go is then able to create a virtual universe mapped into the user’s real-world location and allow the player to discover and capture the in-game characters integrated into the terrain.
People love the app for its simplicity and its reward system. When users start using the app, they begin collecting rewards immediately based on the distance traveled and the Pokemon they capture. The app has an excellent response to the real-world surroundings, and it can adjust the type of Pokemon you can find on your location.
Pokemon-Go experience has just proven that geo-tracking is the best way to personalize the individual experience. Every consumer is looking for personalization because they want individualized experience. It is not a new concept, but many marketers still make the mistake of not personalizing marketing emails they send to their consumers. In fact, it is only one-third of marketers using customer data to personalize the products and services they feature on their emails.
Marketers have no choice but to use augmented reality to engage consumers just as Pokemon Go has done in a responsive and immersive platform. Augmented reality (AR) technology draws users preferences, demography, and location data to deliver an experience to consumers.