News organizations throughout the US are worried about the influence of tech companies, Facebook and Google as news seeking sources. According to a report published by The Verge Magazine on July 10, 2017 about a half of US adults use Facebook as their primary news delivery mechanism while Goggle controls over two thirds of all online advertising market. Newspaper publishers standing under the banner, News Media Alliance (NMA) are planning a push back by supporting an antitrust exemption through Congress. Like the unions, the exemption will allow news organizations, to bargain with Google and Facebook.
If the push comes to fruition, news media organizations will wield some leverage against strong web platforms and control the flow of viral hoaxes and fake news as evident in Goggle searches and Facebook Newsfeed. The move will also enable media organizations expand innovative digital models of news distribution and create strategies to sustain journalistic professionalism. According to David Chavern, the president of News Media Alliance, platforms like Facebook and Google are easily overstepping antitrust regulations and making aggressive acquisitions of big competitors. Facebook recently bought out erstwhile competitors Instagram and Whatsapp.
Chavern adds that the critical role of news media in the in US politics and history means a fair fight with online information gateways is essential. It is widely feared that a move to institute bargaining rights may not succeed because the Republican controlled Congress might not be receptive to the idea. However, the greatest hope in the way of legislation may come from news publishers like the Chairman and Founder of News Corporation, Rupert Murdoch who has good relations with the Trump administration. According to Forbes Magazine, Murdoch owns a number of big media concerns, including The Wall Street Journal, Sunday Times and Fox News. His net worth is estimated at $12.3 billion.
Facebook will now penalize those publishers who use click-bait headlines to make the users visit their sites, Fortune reports.
Many of such links encourage users to click in order to see more. However, studies done by Facebook show that the readers prefer to decide themselves whether to click on the link, so they prefer headlines with more information about what is available.
In order to avoid being penalized, Facebook requests digital publishers to post links in a “link format” rather than photos and updates of status. To determine who uses click-baits, Facebook will do some analysis.
First, it will check how much time users spend on the page after clicking on a link. What’s undesirable now is when users automatically abandon selected pages. In addition, Facebook will look at a ratio of clicks versus comments, likes, and shares. If there are many clicks without comments and likes, the post could be considered as a click-bait.
Facebook brings lots of visitors to the publishers. So, those who don’t conform to the new standards will be penalized. The social media giant wants good quality content rather than lots of marketing junk.
Facebook is not the only Internet giant seeking to bring better user experience to its visitors. Google frequently makes changes to its search engine algorithms, seeking to bring good quality sites to the top of search lists, while penalizing those which don’t bring much value and use black hat tactics.
While Facebook has historically been very business friendly (they both depend on advertising to generate revenue and sales), Facebook moved today to make a major change to their algorithm that decides what to show users. Facebook says that they are changing the formula in order to show users more content from their family and friends, rather than news organizations. This article outlines some of the key points that Facebook is making.
This change might seem puzzling to some, as Facebook has historically made plenty of moves to expand their news coverage. A column on the right sidebar shows “trending topics” in the news, and both Facebook and outside publications have come to depend on the traffic from Facebook to generate page views and ultimately revenue. This has upset some users, who feel thatthis advertising exposure is against the point if the social network. However, Facebook is free for users, and the brand needs some way of monetizing their services. The brand has achieved nearly ubiquitous status around the world, and they are afraid of alienating their users. This move towards showing more personal content might be a way to placate users upset with recent developments in the brand’s strategy. For news organizations advertising on Facebook, the news is incredibly troubling. Online news depends on web traffic in order to sell ads, and this change will reduce their web traffic and hurt their bottom line.
Reports indicate that Facebook is about to introduce a new design for its desktop version of Pages which include dropping the right-rail ads from the Page. The screenshots of the new Page were posted on Twitter by the Next Web’s head of content Matt Nayarra. The screenshots suggest a redesign of the desktop Pages to adopt the similar changes that were made last year to the mobile Pages. Some of the changes include buttons displayed at the top of the page to ensure people can click on to open the business’s app or go to the retailer’s site.
The Facebook spokesperson confirmed the change in design on Tuesday. According to the spokesperson, Facebook is testing a new design of its Pages on a desktop with the objective of making it easier for users to learn about marketers and interact with businesses on Facebook. The new design is meant to allow the marketers to include a large cover photo and ensure they can add a call-to-action button. The spokesperson also hinted that the redesign will exclude the display ads which shows on the right-hand of the desktop pages.
Facebook does not plan to phase out the right-rail ads entirely, but it is withholding the ads from the test to make the room for the new design of the Page elements. Other changes Facebook intends to make include re-positioning the Page navigation menu along the left-hand rail and Page information boxes such as the number of likes and the "about" tab, which will be positioned along the right-hand rail.
A recent media report released by the communications measurement firm Comscore shows that nearly 80% of United States adults own a smart phone. While this certainly is bad news for the phone book industry and rotary phone manufacturers, big technology firms must be applauding their success.
Apple has captured the largest segment of the smart phone market, with roughly four in ten smartphones in the US being produced by them. Android is currently holding the top spot as the most-used operating system, with the Apple exclusive IOS system coming in shortly behind. Microsoft has been rumored to be discontinuing their Windows phone, so these two companies will likely be holding this spot for the conceivable future.
The report also breaks down the ten most distributed smart phone applications, with Facebook and Facebook messenger claiming the top spots. Nearly three in four smart phone users has downloaded this application, which is a tremendous success for Facebook. Youtube also has been incredibly popular, with a distribution rate around sixty percent in the United States market. The other most popular apps are a split between Google affiliated apps like Gmail and Google Drive, streaming apps like Pandora Radio and Apple Music, and social media platforms like Twitter and Instagram. This list provides an interesting breakdown of digital consumption habits, a growing market segment that is seeing huge amounts of investment from technology start-ups and established technology players alike. While the revolution might not be televised, it certainly will be live-streamed and re-tweeted at an ever-increasing speed.
Facebook is about to take on Google by going after more of the digital advertising market. If anyone can grab more of the market, it’s Facebook; the social media network earns billions of dollars each quarter by ensuring users are not bombarded with irrelevant ads, and by offering marketing professionals the ability to select a very specific audience to view their message. Facebook’s Audience Network extends advertiser’s reach to third-party apps and websites, but until now, only Facebook users who were logged in saw the ads on third-party properties.
Now marketers can reach their desired consumer audience using Facebook’s Audience Network, even if the consumers don’t have a Facebook account. The social media network has a wealth of data about today’s consumers that will allow them to make educated guesses about what people are interested in, just like other advertising networks do, except Facebook has more data to draw on. More than one billion people use Facebook, sharing their age, gender, interests and more, which makes it easy for Facebook to deduce which ads are relevant for non-Facebook users.
If Facebook’s plan for off-network advertising to consumers without an account works out as expected, online marketers could find themselves allotting the social media network the largest share of their advertising budget. Facebook’s made this very easy; advertisers have to opt-out of targeting non-Facebook users when setting up ads in the Audience Network.
Facebook is stretching their growth intends to target that non-users in other Social sites by developing intends to be the first to unveil internet’s advertising exchange. Facebook contributed massively to bringing a net-worth value of over $5billion in revenue. The plans of showing ads to non-subscribers will target all people across the website through advertising on Phone Apps and third-party websites. Facebook has approximately 1.6 billion active subscribers who share private information through their platform. It has acquired prominent features that offer cutting edge advertisement services that enable the companies to in-depth when focusing on the specific audience that they would like to reach.
Facebook services have trickled down the need by the companies to build advertising websites by offering a platform that caters the need at greater extend. Facebook Audience Network has played a significant role in expanding their advertisement to non-users who can find their friend on Facebook while not logged in or subscribed as a Facebook user, thus giving Facebook privilege to reach more people.
The Idea behind tapping the non-users market is enabled by the user of interlocking of cookies tracking, the Facebook plugins, and the combination of preferred data like hobbies and interest, Upon Capturing these specifics, it is added to a Facebook database that will be used to make informed guesses about non-subscribers and their preferred websites. According to Vice President of Facebook advertisement and Business Platform, the already established market on Facebook subscribers and the established active members places the Company on higher grounds of attracting ad companies on their website than any other Company,