Patience, Value and Online Marketing Trends

New businesses struggle to gain traction online, which is why a solid online marketing strategy is essential. However, following marketing trends without any consistency places small businesses in a worse position than before they started. When it comes to low-cost online marketing trends like blogging, content marketing, email marketing and video tutorials, leaving consumers wanting more is not a good way to build a loyal following. Without patience and nurturing, or failing to provide relevant value, your online marketing presence will be dragged to the depths.

 

R.L. Adams, owner of Wanderlust Worker and Forbes contributor compiled an overview of seven low-cost online marketing trends for 2017. The trends he outlines are typical: blogging, content marketing, email marketing, video tutorials, social media marketing, SEO, content marketing and referral marketing. The factors that ring true across all of these channels is the need to provide the consumer with valuable content and to do so consistently. Then, after time, you will see results.

 

Adams fails to take several consumer trends into account. The first is consumer rejection of intrusive marketing. Recent data has shown that consumers do not appreciate ads on their social apps. They also do not like the feeling that their privacy has been invaded. Rather than focusing your energy, time and budget on social media marketing, it makes more sense to provide consumers with value. This leaves blogging, content marketing and video tutorials as an inexpensive way to build an online presence. The key, again, is making your content valuable and worth your potential customers’ time.

 

Strive to fill a gap in the online universe, or to find a weak spot and deliver stronger content to your potential customers than your competitors. In the end, time spent conducting marketing research could be worth more than time spent on social media.

 

There Is So Much To Learn About Pokemon Go and Email Marketing

Pokemon Go had shocked the world when the game recently exploded onto the scene with augmented reality and developing many interests from many people around the world. The concept of augmented reality was brought to the limelight everywhere including branding and marketing circles. It was not the first app that has relied on augmented technology, but Pokemon Go is the app that has revolutionalized the gaming world.

 

 

You need to realize that the success of the game speaks for itself. Since the game was released, it has been the talking topic on Facebook and Twitter for many daily users expressing their engagement with the game. It is an every brand’s dream to see these levels of engagement, and it was also a question for many marketers who wanted to apply them in marketing.

 

 

The whole concept about Pokemon Go is user engagement. First, the app entertains the users by gaining access to their data such as Global Positioning System (GPS) location and Google accounts. Pokemon Go is then able to create a virtual universe mapped into the user’s real-world location and allow the player to discover and capture the in-game characters integrated into the terrain.

 

 

People love the app for its simplicity and its reward system. When users start using the app, they begin collecting rewards immediately based on the distance traveled and the Pokemon they capture. The app has an excellent response to the real-world surroundings, and it can adjust the type of Pokemon you can find on your location.

 

 

Pokemon-Go experience has just proven that geo-tracking is the best way to personalize the individual experience. Every consumer is looking for personalization because they want individualized experience. It is not a new concept, but many marketers still make the mistake of not personalizing marketing emails they send to their consumers. In fact, it is only one-third of marketers using customer data to personalize the products and services they feature on their emails.

 

 

Marketers have no choice but to use augmented reality to engage consumers just as Pokemon Go has done in a responsive and immersive platform. Augmented reality (AR) technology draws users preferences, demography, and location data to deliver an experience to consumers.

 

Email Marketing Set For A Revolution In Five Years

Email marketing is about to change how businesses view email as a marketing tool. Email marketers tend to be very conservative, and there are good reasons they do so. First, the limitations of the client software and email standards mean they cannot push the customer to get the point of the email in the first place. Also, email marketers tend to evaluate their businesses and tend to prefer what has worked in the past.

The biggest challenge for email marketers is the fact that they fear to make a radical change because that would, therefore, send mixed signals to the consumers amid the risk of deliverability challenges. Therefore, most businesses choose to stay on the safe side of the box and closely to the established playbook. The problem is that most of the marketers have no idea about the impact of trying something new. The short-term impact of technology changes may be much lighter than most of them ever imagined.

Think about the world of social media and how it has changed the way people do business. Think about how people have adopted a new way to consume information and news. If you are still asking what will trigger this radical change, think about data and the systems ability which continues to offer new abilities to make automated inferences on people’s needs and behaviors. People who still view marketing as more of art than science need to re-evaluate their opinions and see the other side.

Five years from today, email marketing will undergo personalization driven by the Big Data revolution that will become the baseline standard for most marketers. The marketers of today have failed to use the available systems to adopt personalization, but they will be forced to adapt to it in the future. The culture of sending batch-and-blast emails is expected to be outdated in five years. Pinterest, for instance, has already announced its intentions that it will drop the batch-and-blast email for personalization by the end of 2016.

The rise of artificial intelligence and machine learning is expected to bring broader integration of AI into email marketing and marketers are projected to benefit from the technology. When AI is integrated into an email, it will be crucial to lighten the burden on marketing automation and serving personalized emails to millions of customers.

There Is So Much To Learn About Pokemon Go and Email Marketing

Pokemon Go had shocked the world when the game recently exploded onto the scene with augmented reality and developing many interests from many people around the world. The concept of augmented reality was brought to the limelight everywhere including branding and marketing circles. It was not the first app that has relied on augmented technology, but Pokemon Go is the app that has revolutionalized the gaming world.

You need to realize that the success of the game speaks for itself. Since the game was released, it has been the talking topic on Facebook and Twitter for many daily users expressing their engagement with the game. It is an every brand’s dream to see these levels of engagement, and it was also a question for many marketers who wanted to apply them in marketing.

The whole concept about Pokemon Go is user engagement. First, the app entertains the users by gaining access to their data such as Global Positioning System (GPS) location and Google accounts. Pokemon Go is then able to create a virtual universe mapped into the user’s real-world location and allow the player to discover and capture the in-game characters integrated into the terrain.

People love the app for its simplicity and its reward system. When users start using the app, they begin collecting rewards immediately based on the distance traveled and the Pokemon they capture. The app has an excellent response to the real-world surroundings, and it can adjust the type of Pokemon you can find on your location.

Pokemon-Go experience has just proven that geo-tracking is the best way to personalize the individual experience. Every consumer is looking for personalization because they want individualized experience. It is not a new concept, but many marketers still make the mistake of not personalizing marketing emails they send to their consumers. In fact, it is only one-third of marketers using customer data to personalize the products and services they feature on their emails.

Marketers have no choice but to use augmented reality to engage consumers just as Pokemon Go has done in a responsive and immersive platform. Augmented reality (AR) technology draws users preferences, demography, and location data to deliver an experience to consumers.