The Power of a Simple Review

According to an article recently published in the Huffington Post, business people should be encouraging reviews as it helps them build their business in many different ways.

The first thing that online reviews do is help you increase your click-through rate. This is the number of people that click on your listing when they enter words into a search engine. By simply using schema markup on your site, you can get your reviews to show alongside your listing. More people will be encouraged to click on your link even if it is not the first one on the page.

Reviews are also useful in increasing your search engine optimization allowing your site to show higher in search engines. In fact, you can visualize it as one leg of a three-legged stool. The second leg is your on-page search engine optimization like choosing great keywords and providing outstanding content. The third leg is the number of times that you appear in social bookmarking sites like Reddit and Pinterest.

Reviews also provide social proof that other people like your company. Humans are social beings. We tend to like what other people like. These reviews encourage others to like your company.

Reviews build a level of trust with a potential customer. They can often be used to turn that customer into a paying customer. Even if you get a negative review, it is not the end of the world. It is imperative that you respond immediately in a calm professional manner. Customers realize that you cannot please all of the customers all of the time or that even the best of companies have a bad day.

While many people fear reviews, they also provide great feedback. They let you know what your company is doing great, and what your customers would change if they could. Instead of fearing reviews, embrace them because they are helping you build your online reputation. While they cost you nothing, they may make you a millionaire.

Bluecore Expands Its Email Marketing Platform To Include Advertising

Bluecore has long being known to make its revenue from sending emails that are triggered by the user behavior. Recently, the company announced that it is considering moving into the advertising platforms using the Bluecore Ads. Bluecore has been used by many marketers to follow up website visits using their personalized emails tied to the user behavior. For instance, a registered user who visits a product page of a particular retailer’s site might receive an email detailing the price of those products.

With the new move, Bluecore will allow the marketers to choose to show a display ad about their products to the same user both on mobile and desktop or on Facebook. To achieve its objective on this strategy, Bluecore is planning to tie the mobile device IDs and cookies to the email addresses to ensure it recognizes the users even when they are not logged in.

Bluecore will undertake the role of handling the creative and ad delivery, but the ad bidding will be managed through integration with Google and Facebook. Bluecore will rely heavily on the previous click on a link in a retailer’s marketing email to identify the user. Max Bennet, the co-founder and vice president of product, said that 40 percent of the anonymous traffic can be identified with particular users. Bluecore also revealed another milestone referred to as Predictive Audiences, which will be used to send emails and issue ads to user’s based on their predicted behavior. The recent announcement shows Bluecore’s effort to expand beyond its primary product to email marketing.

Facebook’s Giving Advertisers A Powerful New Tool

Facebook is about to take on Google by going after more of the digital advertising market. If anyone can grab more of the market, it’s Facebook; the social media network earns billions of dollars each quarter by ensuring users are not bombarded with irrelevant ads, and by offering marketing professionals the ability to select a very specific audience to view their message. Facebook’s Audience Network extends advertiser’s reach to third-party apps and websites, but until now, only Facebook users who were logged in saw the ads on third-party properties.

Now marketers can reach their desired consumer audience using Facebook’s Audience Network, even if the consumers don’t have a Facebook account. The social media network has a wealth of data about today’s consumers that will allow them to make educated guesses about what people are interested in, just like other advertising networks do, except Facebook has more data to draw on. More than one billion people use Facebook, sharing their age, gender, interests and more, which makes it easy for Facebook to deduce which ads are relevant for non-Facebook users.

If Facebook’s plan for off-network advertising to consumers without an account works out as expected, online marketers could find themselves allotting the social media network the largest share of their advertising budget. Facebook’s made this very easy; advertisers have to opt-out of targeting non-Facebook users when setting up ads in the Audience Network.

Missouri Professor Strives to Overcome Adversity

In November of 2015, University of Missouri assistant professor Melissa Click was suspended from teaching and criminally charged with third-degree assault when she was caught on camera calling for “some muscle” to forcibly remove a journalist covering student protests on the university campus. The protests were in reaction to the way black students were being treated at the university and ultimately forced both the president and the chancellor to turn in their resignations under the pressure. Since then, Click has become the target of more than 100 Missouri lawmakers who are calling for her immediate termination as they see her actions on that day as a direct attack on the First Amendment.

The case has become more complicated due to a new video which subsequently surfaced from an October 2015 protest which shows Click shoving a police officer who touched her while she attempted to act as a human barrier between students and law enforcement officers that were attempting to move the protest to the sidewalk during the university’s Homecoming Parade. The release of the October 2015 video has further upset interim chancellor Hank Foley intends to discuss the matter with the Board of Curators while they conduct their investigation into Click’s actions. After three months of relative silence, Click has hired the services of Status Labs to help repair her tarnished reputation and attempt to save her otherwise unblemished career.

Status Labs is a Texas-based online reputation management firm headquartered in Austin which helps clients manage both their public relations image and boost the online digital footprint of a brand. With additional offices in New York and Sao Palo, Brazil, Status Labs has worked with thousands of clients which include public figures and Fortune 100 companies across the globe to meet their public relations and marketing objectives. Status Labs offers clients data privacy protection solutions that cover a wide spectrum of online platforms which include online banking, search engines and social media.

Status Labs aids clients in orchestrating successful PR campaigns by helping thoroughly research subject matter before going public. Status Labs assists in creating effective and robust marketing campaigns which target the appropriate audience and engages them using social media platforms such as LinkedIn, Twitter and Facebook.