Marketing takes into play many variables, and only experience prevails over learned skill sets, predictive capabilities, and business sense. Marketing of today, namely digital marketing, encompasses being innovative and taking first moves to succeed. Companies have developed digital marketing tools, from small, one-man shows, to Google and Facebook, the largest companies in the world. Google recently developed Unique Reach, an application that informs companies and their marketers when potential customers have seen the same advertisement more than once.
Unique Reach collects more than just advertisement viewing data: this program harvests impressions made; differentiates between users, even on the same computer; and provides feedback on goals reached in respect to marketing campaigns. Save money by not engaging with clients you have already sent numerous offers to online. This program also works with AdWords and DoubleClick and eliminate the need for physical data entry by employees.
Marketing is more than advanced computer algorithms and matching up commonly used search terms. A marketing assistant program named Atomic AI that provides live assistance to those who write digital marketing entries. This program suggests words and phrases to use instead of currently typed ones, based on previous ads your group has created and what is currently popular in the marketplace online.
Atomic AI also differentiates between short- and long-run strategies in the recommendations it provides users. Some words are trendy and do not stay as the most often used; others are staples in searches and have been for years. Rather than manually researching the pros and cons of each individual word, its context, and how they change based on product, service, and field, Atomic AI makes marketing a breeze for users.
This content writing assistance program has a mobile app, numerous web extensions, and other layouts for company’s employees utilize them most effectively.
Unique Reach and Atomic AI are just two of the many digital marketing programs that advanced digital marketers use to stay ahead of competitors in the rough online marketing space. Digital marketing changes nearly as often — if not more often — than the weather changes. Innovation is key to success in digital marketing, a trait that Unique Reach and Atomic AI utilize to the fullest in its digital competitive space.