It seems like the classical forms of advertising – television, radio, and newspaper – has taken a back seat last year to digital media.
Since late November (2017), very little money was spent on traditional methods of marketing and instead retail giants like Sears, for instance, focused their advertising efforts towards digital media outlets.
As big retailers are seeing increased ROI’s through online marketing methods, there has been a shift to building brand presence and figuring out marketing tactics that work on the internet.
The great news for small and mid-size retailers is that they can do just as good as the big boys and that too by spending less money than they would if they used traditional media channels.
Below are 3 pieces of advice on how to best market your goods or services online if you are a mid to small store owner struggling to survive or just want to increase your mode of operations and expand your business fronts for much cheaper than opening another offline shop or advertising on TV.
Open an Online Store
If you have a website, consider offering an online store that people in your country or around the world, depending on your shipping policies, can order from.
A brick and mortar store is limited to doing business within the locality it is situated in. However, the internet is open to the entire world and your shop can be too.
Even if you do not have a website, you can still sell your products on Amazon, eBay, or Etsy as a third-party retailer. Not only will this increase your reach and profit margin but brand awareness as well.
Along with having an online shop, blogging is a great way to bring more customers into your business funnel.
People love receiving informative information through a quick and easy online search. Having a blog on your site is an effective marketing method that provides free information to current customers and so helps to cement their loyalty to you and your brand. Plus, if done properly, you will also gain a whole new set of customers as well.
Use Social Media
It is no mystery that almost everyone online these days has a social media account of some type or other, which is great for retailers engaged in digital marketing as such platforms make it very easy to target specific demographics and interests.
The key to advertising on social media is to first find out which venue your target audience (potential customers) is using and create, build, and expand your presence there.
For instance, if you find that there are a number of groups on Twitter that show a common interest towards your specific product or service then it would make sense to have a Twitter account and reach out to those groups there.
The same can be done on Facebook, Instagram, Pinterest, and a whole slew of other social media platforms.