Labels and Love: Product Packaging That Makes Our Heart Go THUD!

We all know never to judge a book by its cover, but you have to admit, the books with the eye-catching covers always make their way into your hand, opposite your pumpkin spice latte during your unfamiliar brisk weather stroll through Barnes & Noble. So what if we are attracted to mentally stimulating objects, people, and places? Well for starters it means that smart marketers will look to lure us with visually striking design that appeals to our very heart strings.

 

It’s no secret that we all like to be paired with good-looking partners and likewise, wear good looking clothing but we can use other ways of assigning value to the like. For instance, its also important to have a partner that is funny, caring, and gainfully employed. This means that looks are acceptable at sub-par levels if made up for in other areas. Clothing that is high in cost assigns a higher value to what could ultimately be described as rags. When we begin to explore things like food, beauty products, and electronics or anything else that is seemingly one dimensional and/or finite in its nature, we have been conditioned to think that what we see is what we get. In this situation, there are no other attributes to these items that make them valuable to us. So its best to love, and not just like, what we see. Marketers are hamming this up and rightfully so.

 

Think back to the last time you purchased a new brand of shampoo without prior suggestion by anyone. Just on the spot, spur of the moment- what was the first thing you looked for as you scanned the overwhelming selection? Was it color? Size or bottle shape? I can assure you with astounding certainty that you weren’t looking for “volumizing” before your eyes were drawn to a particular visual identifier.

 

With advances in digital marketing techniques, the market for product and graphic design will continue to grow even faster to accommodate both digital and in-person marketing needs. With millennials making up larger portions of the consumer market and their choices being based on price and digital footprint, original design geared towards individuality is all dolled up and making for a deep consumer love affair.