How To Develop Effective Dashboard To Track Online Marketing Activities

Dashboard development and data visualization are important for analytics industry because useful dashboards help organizations democratize access to data that contribute to foster a culture which data is used to make more and more decisions to realizable business outcomes. However, if you visit many enterprises across a variety of industries, you will find dashboards are not designed to achieve these goals. To put in another way, the time, expertise and resources invested in dashboards often results in disappointment and frustration.

There is a commonality in how these dashboards fail to realize the company goals. The common issues with dash-boarding projects include developing a dashboard without a clear role or worse; it does not uniquely address the exact need of the organization. The second problem is aligned to the debate about tools. For instance, the developer of the dashboards might lean towards which tool has many features without consideration of the data sources which is the most important for the ultimate dashboard. The last problem is the tendency of the developers to consider the alternatives to dashboards. It is common to find that some developers ignore the reliable and easy-to-use dashboards.

There is something developers can do to ensure dashboards are useful to the company and are critical to the decision making. First, it is important to define the role of the dashboards. To achieve this step, start with aligning the needs of the stakeholders to the role of the dashboards. This helps you to manage the expectations of the interested parties in the long term and define the scope of your efforts. Dashboards must be made to provide a deeper level of detail and interactivity.

The second tip is to ensure you don’t start comparing features and tools. After selecting the goals of the dashboards, do not jump to vendor selection. Before you go to selecting one among the various visualization tools on the market, consider the number of data sources, the quality, and reliability of how you want the view the data. The last thing to do is to consider the alternatives. Remember that if the users are comfortable in accessing the data they need, with tools already in place, then a dashboard may not be necessary.