CRM Helps To Bring Control And Collaboration Between Creativity and Professionalism

Creative professionals are best suited to innovate and ideate. On the other hand, project professionals ensure the project remains on the right track and delivers the expected objectives. It is the role of the leaders to ensure there is a balance between the two, but the best way to achieve your goals is to let creatives keep the sales funnel moving and project professionals to do what they do best.

It might be easier said than done because a recent survey revealed that many businesses could even do better to increase their sales revenue but can’t because there obstacles standing in their way. The following are some of the challenges faced by the creative team and ways in which they can be overcome. The first challenge is organization and client management. The creative team has a problem of organizing information. It is a fact that was even proven by the Standish Group through research that showed that only a third of projects are completed on time and within the budget.

The creative team is faced with the challenge of fragmented information. A centralized solution is one thing that could be helpful to the creative team simply because it can access all the data it needs at one terminal. One such tool is the customer relationship management tool. According to, companies that have embraced a CRM solution can increase their sales by 29% due to greater collaboration and customer responsiveness. Think about consolidating contact information, project details and access to the comprehensive picture of the business.

Customer relationship management (CRM) is not just a tool to access information it serves various purposes to a company and with many advantages. For instance, users of the tool spend less time on admin tasks to improve productivity. Think about if you have to enter contact information manually or search for customer details manually through a pile of paper documents. A CRM tool makes all these easy, accessible virtually and helps people to be more productive.

A CRM can help a salesperson respond to feedback and understand what the customers want. It is, therefore, easier to read through questions and respond to complaints to improve customer satisfaction.