Eli Gershkovitch gives an Eye Opener on Canadian Craft Beer Today

The notion that Canadians love their beer is no secret! The drink is quite popular among the Canadians, and each person has their favorite type of craft beer. According to research conducted, the rate of consumption and sale is on the rise despite a drop in the per capita beer in beer consumption. According to research conducted by BMO Nesbitt Burns, crafts beer has recorded high sales since the year 2009 as opposed to beer sales. Interesting to note, due to the high demand of beer in Canada, the state has introduced its first brew master initiative program.

There are various types of craft beer to meet the consumers’ demands and expectation. Keep in mind that most of the breweries have professionals taking part in the brewing process to ensure that the end product is superb! Some of these beers include Weissbier which is brewed by the renowned Denison’s Brewing Company based in Toronto. This type of beer is prepared for those people that love enjoying a cup of a light beer. The Weissbier has a low aftertaste since it is brewed using wheat.


Another popular brand to watch out for is the Meade. The brewery behind this craft beer is Applewood which is based at Stouffville. The great thing about this craft beer is that prepared by using wine and fermented honey. Sometimes, bits of grain mash is used which end up giving it a beer-sort of flavor.


About Eli Gershkovitch


Eli Gershkovitch is the Chief Executive Officer of the renowned Steamworks Group of Companies. According to Eli, if one fails to meet the demand in the market, you can be assured that demand will shrink to suit you. Eli Gershkovitch brings to the table an experience of more than 21 years in the industry (LinkedIn). Eli Gershkovitch joined the industry in the year 1995 when he established his pub, Steamworks Brew Pub, which is located at Gastown. Interesting to note, in the year 2013, Eli opened his fully-scaled brewery which is huge compared to his brew pub.


Eli Gershkovitch graduated from law school and later enrolled in an art program. His dream of joining the craft beer industry was born after his exposure to the Belgium beer. Also, a visit to Germany stirred up his love for brewing beer.

Successful Canadian Craft Beers with Eli Gershkovitch

Many people today cannot explain the high craving of craft beers that they have. Across Canada, craft beers are one of the favorite alcoholic beverages of millennials. Craft beers have a diversity of flavors that people cannot get enough of them. Mass-market domestic beer companies are even losing customers to craft breweries as the market stands now.


Craft breweries were called micro-breweries in the past in Canada. In the 2017 U.S. Open Beer Championship competition, the leading brewery was Cameron’s Brewing which had featured three competitive craft beers. Some of the greatest craft beers include:


  • Red Racer Pale Ale- It is an imperial pale ale beer which is slightly bitter than usual pale beers. It is described as a ruby red grapefruit craft beer.


  • Gluternberg Belgian Double- A traditional gluten- free beer made with barley and sometimes wheat.


  • Weissbier-Made with wheat with a special Bavarian yeast and is light and low in the aftertaste.
  • St-Ambroise Oatmeal Stout- A great craft beer created using unmalted roasted barley to provide a coffee-kind taste.

Just to mention a few other craft beers which are great include:


  • Saison Station 16
  • Killer Cucumber Ale
  • Blueberry Cream Ale
  • Nutcracker Porter
  • Holy Smoke Scotch Ale
  • Rye Pale Ale


Eli Gershkovitch is a pilot, a lawyer and the chief executive officer of Steamworks Brewery. He founded Steamworks as a pub first in 1995 and now has grown to have several bars and restaurants serving craft beers. Although he is calm classic-man, Eli is a successful business man who aims to revolutionize Canadian beer.


Eli Gershkovitch believes in a motto that states “you grow to meet demand or demand will shrink to meet you.” Competition in the Canadian brewery industry gets stiffer daily whereby stagnant companies will be surpassed with new companies (http://www.roguewetbar.com/social/2013/02/25/new-rogue-restaurant-part-of-a-growing-hub-of-eateries).


To stay active in the brewing market, Eli Gershkovitch is always innovative coming up with new ideas for the market. His industry Steamworks competes by quantity, price, and quality. EliGershkovitch provides craft beers at affordable prices and according to the market preference.

More about Eli Gershkovtich on IMBd | LinkedIn