Water is one of the world’s leading favorite beverages. However, bottled water has had its challenges, mainly due to the non-degradable nature of its plastic packaging. Waiakea Water Company has recently launched a 100 percent recyclable bottle that might be a big game changer.
It has taken Waiakea five years and over 1,200 trials to develop the new packaging. A major challenge that they experienced during this process was to create a degradable bottle without losing its plastic features as this would affect their sales. They also had difficulties obtaining a United States patent and trademark on the degradation of plastic. Good news is that they managed all these challenges and now consumers can now enjoy their favorite drink without fear of the effects it could have on the environment.
The history of Waiakea Water Company
Waiakea is a Hawaiian company established in 2012. It produces bottled water using exceptional, sustainable and environmental processes. The company’s culture has made it a famous brand not only in Hawaii but also in the United States. The firm’s co-founder, Ryan Emmons, was inspired by the Hawaiian culture, which focuses on the welfare of the people and not accumulating wealth.
Ryan’s family had access to the Mauna Loa volcano. It gave him an upper hand as a source of water which he could use for his company was readily available. So, at the age of 22, Emmons dared an already overcrowded industry. He established a volcanic water company and named it Waiakea Water. The company has since grown by 4000 percent since its establishment in 2012.http://ceocfointerviews.com/interviews/RyanEmmons-Waiakea17.htm
How Waiakea water is collected and processed
The water Waiakea package originates from Hawaii through both rain and snowmelt on the pristine peak of the active Mauna Loa volcano. It is one of the purest environments on the planet. After collecting the water, it undergoes filtration through 14,000 ft of porous lava. The process enhances the water with minerals and electrolytes thus making it delicious and naturally alkaline.
Besides Waiakea’s environmental consciousness, it also focuses on philanthropy. For instance, through the company’s partnership with Pump Aid, it donates 650 liters of clean water for every liter it sells to regions in need. It has given several hundred million gallons of water to needy areas. It is the company’s focus to donate as much as they can without limit.