The Power of a Simple Review

According to an article recently published in the Huffington Post, business people should be encouraging reviews as it helps them build their business in many different ways.

The first thing that online reviews do is help you increase your click-through rate. This is the number of people that click on your listing when they enter words into a search engine. By simply using schema markup on your site, you can get your reviews to show alongside your listing. More people will be encouraged to click on your link even if it is not the first one on the page.

Reviews are also useful in increasing your search engine optimization allowing your site to show higher in search engines. In fact, you can visualize it as one leg of a three-legged stool. The second leg is your on-page search engine optimization like choosing great keywords and providing outstanding content. The third leg is the number of times that you appear in social bookmarking sites like Reddit and Pinterest.

Reviews also provide social proof that other people like your company. Humans are social beings. We tend to like what other people like. These reviews encourage others to like your company.

Reviews build a level of trust with a potential customer. They can often be used to turn that customer into a paying customer. Even if you get a negative review, it is not the end of the world. It is imperative that you respond immediately in a calm professional manner. Customers realize that you cannot please all of the customers all of the time or that even the best of companies have a bad day.

While many people fear reviews, they also provide great feedback. They let you know what your company is doing great, and what your customers would change if they could. Instead of fearing reviews, embrace them because they are helping you build your online reputation. While they cost you nothing, they may make you a millionaire.

 

 

Twitter Offers 70% To Creators For Video Ad Revenue

Facebook has time and time again proved to be the king of social media. The social media war between the biggest companies Facebook, Twitter, and YouTube has been in the form of acquiring the largest share of the market and generating revenue from advertising. Twitter currently offers creators 70% of the revenue from ads generated from their videos. The high percentage of the pay from Twitter was meant to attract video stars to help build its video business.

 

 

The Industry analysts are, however, raising eyebrows about the pay structure being used by Twitter to a product being offered by its larger rivals. Twitter’s strategy raises the question whether the advertisers will have to pay more for the ads than on Facebook and YouTube. Twitter opened the video ad program last year for publishers and on Tuesday, it extended the program to individual creators who want to make money from the program the same way people earn on YouTube and Facebook.

 

 

The strategy by Twitter will be similar to what Facebook and YouTube are offering. Twitter will place ads alongside creator’s videos, and the creators will benefit from the 70% of the ad revenue and Twitter will keep the remaining 30%. While Twitter is paying better than its rivals, this strategy might not end up making more money for the company than its competitors. Reports indicate that advertisers are pressing Twitter to lower its video rates.

 

 

YouTube and Facebook offer creators 55% of the revenue. The recent push by the advertisers to force Twitter to reduce its prices may impact negatively to Twitter’s revenue, and the company may be compelled to reduce the percentage given to the creators. There is also the number of people targeted by these videos. Facebook and YouTube have more users and hence more people are expected to watch the videos than Twitter. Creators may be forced to make a choice between going to Twitter for higher revenue or remain on Facebook and YouTube for a bigger number of clients.

 

 

Twitters strategy is still a big idea considering it is a platform that will offer a supplementary revenue stream for creators. Producers stand to benefit even more because they have the option to place the same videos to YouTube, Facebook, and Twitter. It is yet another platform for diversification for creators which means more revenue for them.

 

 

 

Entrepreneurs Are Seeking Economical Branding and Marketing Alternatives to Grow Their Small Businesses

Internet Businesses have taken over the cyber world using different marketing and branding strategies to grow their small companies. Many owners realize advertising expenses to brand and market a small business can be just as costly as large corporations in the startup phase. In today’s economy, with much uncertainty of its outcome, entrepreneurs are looking for economical services and ways to create their presence on the web. It may seem difficult to accomplishment, but some small business owners are finding success using different strategies to develop reputation, growth and customers’ portfolios at reasonable prices.

 

 

The first step in the process of branding a company is creating a logo that mesmerizes its audience. Hundreds of freelance technology designers offer their services at low costs and produce quality works. An article posted on Huffington Post suggests that small businesses consider partnering with a designer and work out an agreement to trade services. In the branding process, ask the designers for samples of prior works before hire. The designer and owner should collaborative together to ensure the logo is creative and matches the theme of the company.

 

 

Next, create social media accounts on Facebook, LinkedIn and other media channels for branding and marketing. This step is important because it develops presence and reputation online of the business and entrepreneur. Social medias are used for free and only require users to possess knowledge of its procedure to implement marketing strategies for growth and exposure. Another advantage using social media is small businesses are able to create customer service by interacting with customers.

 

 

Small entrepreneurs should create their own marketing skills based on type of service or produce provided, budget and target audience. If a company’s budget permit, after creating the logo, start developing a website by hiring a technology creative designer. Most logo designers also create websites under the same terms described above, partnership or trading services.

 

 

The last step requires small businesses to create a blog, obtain Google Place, and sign up with local listings sites. Blogs offer customers valuable content pertaining to the company, products, services, customer relations, and latest news. Google Place and local listings sites are free and convenience way for consumers to find businesses on the internet.

 

 

 

Email Marketing Set For A Revolution In Five Years.

Email marketing is about to change how businesses view email as a marketing tool. Email marketers tend to be very conservative, and there are good reasons they do so. First, the limitations of the client software and email standards mean they cannot push the customer to get the point of the email in the first place. Also, email marketers tend to evaluate their businesses and tend to prefer what has worked in the past.

 

 

The biggest challenge for email marketers is the fact that they fear to make a radical change because that would, therefore, send mixed signals to the consumers amid the risk of deliverability challenges. Therefore, most businesses choose to stay on the safe side of the box and closely to the established playbook. The problem is that most of the marketers have no idea about the impact of trying something new. The short-term impact of technology changes may be much lighter than most of them ever imagined.

 

 

Think about the world of social media and how it has changed the way people do business. Think about how people have adopted a new way to consume information and news. If you are still asking what will trigger this radical change, think about data and the systems ability which continues to offer new abilities to make automated inferences on people’s needs and behaviors. People who still view marketing as more of art than science need to re-evaluate their opinions and see the other side.

 

 

Five years from today, email marketing will undergo personalization driven by the Big Data revolution that will become the baseline standard for most marketers. The marketers of today have failed to use the available systems to adopt personalization, but they will be forced to adapt to it in the future. The culture of sending batch-and-blast emails is expected to be outdated in five years. Pinterest, for instance, has already announced its intentions that it will drop the batch-and-blast email for personalization by the end of 2016.

 

 

The rise of artificial intelligence and machine learning is expected to bring broader integration of AI into email marketing and marketers are projected to benefit from the technology. When AI is integrated into an email, it will be crucial to lighten the burden on marketing automation and serving personalized emails to millions of customers.

 

 

 

Jason Hope Embraces the Internet of Things

Jason Hope, an expert on tech trends, has a lot of positive things to say about the internet of things. He predicts a future in which more and more companies will turn towards technology for everyday use in all sorts of industries which will benefit consumers and businesses alike.

The internet of things refers to the connected technology between devices which leads to more efficiency for both consumers and businesses. Innovations in smart home technology, GPS capabilities in phones and other devices, and operation of appliances based on real-time information are just a few components of the internet of things. It has major potential to improve lives, Hope says. For example, the transportation industry has improved over the past several years because of innovations in train maintenance, and traffic and road conditions updates in real-time for buses. This makes public transportation a safer and more effective option and leads to increased use of it rather than personal vehicles. Other industries are seeing the same trend towards internet-connected advances in their own products.

Hope predicts that this connectivity is the way of the future and that within a short time, the internet of things will have permeated every aspect of our lives. He says that although smart technology in our daily appliances and devices is a luxury now, it will become more mainstream very quickly. Companies are realizing that the internet of things is big business, and they will soon be competing to put out the best connected products, according to Hope. He believes the internet of things will lead to the biggest technological advances in years. Hope thinks the internet of things is the way of the future and that it will be embraced by businesses and consumers alike.

Keep Reading:  http://www.sens.org/outreach/press-releases/jason-hope-pledges-500000

Jason hope is an entrepreneur who believes in giving back. He believes that his considerable assets put him in an excellent position to benefit his community and the country beyond. He frequently supports causes in his home state of Arizona and helps other humanitarian organizations as well. One of his main areas of contribution is to organizations focused on fighting the effects of aging. He wants to further the cause of helping people live longer, healthier lives. He is constantly on the lookout for organizations where he feels is time, influence, and assets are needed and could do the most good.

As a futurist, Jason Hope is a proponent of using cutting-edge technology in innovative ways to make people’s lives easier, more productive, and more enjoyable. He encourages people to share their ideas with him and is constantly looking for the next technology trend that will benefit society. His entrepreneurial skills help him stay on top of new technology and bring it to businesses and individuals in a meaningful and effective way. His views on the Internet of things are a reflection on his ideas that technology itself is the fuel of the future and that society can benefit immensely from its connectivity with many aspects of our daily lives.

Source:  https://www.facebook.com/public/Jason-Hope

 

 

 

Finding A Good Niche For Online Marketing

For people that are trying to make it big with internet marketing, their best bet is in finding something they are passionate about. This could be their niche. One of the reasons that it is important that one is passionate about the business that he is running is because it could help him get through the obstacles. The road to success is an often challenging road for internet marketers that are just starting out. Therefore, it is important that they enjoy the journey.

 

There are multiple stages to creating a successful online business. One phase of the business is deciding on how it is going to be run. This includes the content, the products that are being promoted and plenty of other aspects of business. Also, it is important to make sure that the products being sold are good for the customer. After all, reputation is important. If people are happy with the business, then this is going to attract more business. The only thing that one has to figure out is how to get business in the first place.

 

Getting traffic is not just a matter of build and they will come. The best thing to do is market the site. One of the best things to do is engage in social media. This is where brand building comes in. It takes time, but the best thing to do is engage in topics that are related to the niche. As one engages in social media, he will gain friends and followers. At the same time, he can link to any updates on his site or blog.

 

One could also advertise with Google in order to bring in all of the targeted traffic for sales. For one thing, Google is the largest and most successful search engine and social network. Another thing is that Google is one of the easiest ways for people to make money from their business because people that look for something from Google are more likely looking to buy something.

 

Google is Still The Best Way To Earn Money for Internet Marketers

People that are interested in starting a business online need Google for their success. One of the reasons that Google is very important is that people are still using the search engine for finding out information. When social media has been getting a lot of press, people have wondered if social media was going to be the best bet for success. While social media is a really good source for targeted traffic, Google still remains the best source of traffic. One of the reasons behind this is because it has revolutionized the internet and the process of searching.

 

One thing Google has done was make it so that one can search from anywhere. It has also made it so that browsers redirect into a search page as opposed to an error page in the case of a misspelled web address. Therefore, Google is getting a lot more traffic as well. This doesn’t mean that one shouldn’t use social media. Ad a matter of fact, social media is a great way to build one’s brand. At the same time, if one is constantly linking back to his site from social media, then he is going to get a lot more respect from Google. Then his site is going to rank highly on the search results pages.

 

One of the most important things to realize is that it takes time in order for people to succeed as a business. However, Google is looking to make things a little easier for marketers and advertisers. One of the things that Google is looking to do is give advertisers some extra data so that they will be able to advertise more effectively.

 

Internet marketing is actually the future of business. For one thing, a lot of people are shopping online because of the convenience that it offers people. Internet marketing is also a good thing to pursue because it is a chance for people to get passive income for the work they do.

 

Google Offers More Data For Marketers

When it comes to internet marketing, one of the most important things is data. One of the reasons that people need data is so that they can handle the marketing. Different types of marketing takes data. For one thing, people need to be able to download the content on their devices when it comes to advertising. Advertising is one of the easiest ways to get customers to buy something from a business. Then there are other forms of marketing that can work with Google when it comes to bringing forth the data that is needed in order to earn a ton of money.

 

One of the best ways to gain a lot of money from Google is to keep providing content for websites. One of the reasons that it works is that optimized content is going to influence Google to raise the rankings of the website. High ranking websites are going to get all of the business that is needed for people to succeed. Then there are other methods to use for ranking high on business.

 

One of the other methods that are effective is social networking with social media platforms. This means going on Twitter or Facebook to participate in discussions. One of the best approaches to marketing with social media is to just talk with people with social media. As one engages in communities, he is going to gain followers that he can market with. The only thing is that he is going to need a plan in order to make the most of his chances at success.

 

One of the best things to do for online marketers that want to take advantage of Google’s offer is to come up with a plan for maximum profits. People who have a direction and a path that they are willing to walk are going to enjoy the most benefits from their efforts. They could also speed up the process in making the needed profits in order to be considered a success.

 

Strategies that can ensure Successful Online Marketing for Small Businesses

Most small businesses do not have a lot of money to invest in marketing activities. However, there are various cheap techniques that they can use in advertising their enterprise, and this includes utilizing the internet. Online marketing is among the primary tools that can be used in ensuring a business is known by potential customers. The following tips can be used in implementing online marketing.

 

  1. Having a domain name

Developing a website is one of the best ways to enhance the online visibility of a company. A business should also use a domain name that offers the best description of itself. The domain name provides an important impression to the clients who would like to visit the website. It is what influences them to decide to click the link or ignore it. The name can also inform clients on what they should expect from the brand.

 

  1. Content

The business’ website is supposed to offer sufficient information to the customers. The site should be able to inform the clients of essential things such as the location, contacts, and support services. Entrepreneurs should also offer sufficient knowledge about their area of specialization. It is important to provide compelling content that makes customers visit the website often. SEO techniques such as using relevant keywords should be employed so as to ensure that the public can access the site by doing simple searches on Google.

 

  1. The use of social media marketing

It is essential for an enterprise to have accounts on social media platforms such as Instagram, LinkedIn, Facebook, and Twitter. This makes it easy to establish a concrete brand by communication with the clients regularly. Businesses should post content that attracts customers, and this includes exciting videos and pictures. The enterprise can also use the social media platforms in prompting people to visit its website for more information.

 

  1. Utilizing email marketing

A business should send newsletters to the clients regularly. It is important for a company to use attractive headlines that can persuade an individual to read them. The content of the email should also be short, clear, and compelling to the reader. The mails should also be optimized for mobile device viewing since about 40 percent of them are opened on cellphones.

 

Three outstanding Strategies that can be used for enhancing Online Marketing

The world currently has more than 966 million websites, and this has led to extreme competition in conducting online selling or marketing. One of the best ways to ensure that a business is visible online is by using SEO techniques. A successful online business needs to have a website that stands out. Companies can use unique digital marketing strategies to ensure that they reach the targeted market. The following hacks can transform a business into a reliable money maker.

 

  1. The use of Facebook Ads.

Facebook Ads have been regarded as one of the most powerful digital marketing tools. They currently have an impact on more than 52 percent of the purchases that are made by consumers both online and offline. Businesses that use Facebook Ads can attract the target market since this plan enables an individual to use a broad array of choices. The advert options are available for different budgets and markets.

 

  1. Retargeting adverts

Most people are usually very busy, and at times they do not complete purchasing processes on company websites. A smart business owner should determine an ideal method of attracting potential clients back to the online store. Enterprises can post their customized advertisements on other websites to reach the customers whenever they are browsing other sites on the internet. This method is underused however it offers a 70 percent chance for the client to return to the site to complete the purchase. The main companies that currently offer advert retargeting services are AdRoll and Criteo. Businesses pay for the retargeting services depending on the number of clicks that the advertisements get. Arc Insurance is one of the firms that currently use the technique.

 

  1. Utilizing evergreen content for marketing

Content marking is regarded as one of the excellent strategies for boosting business in the markets. Websites need to develop high-quality content that can always stay relevant to the readers. Offering top-notch content is essential for increasing the number clicks and social media mentions that a website makes. The use of this technique attracts high traffic since the site provides excellent industry information that is needed by various clients. A business owner can invest time in creating high-quality content or pay a writer to do the job. The method is inexpensive.