Google Is Working On A New Operating System

Google is working on a new operating system. It is not based on Android. This is a totally new operating system called Fuchsia. This one is going to be different from the smartphone based operating system. It is also a lot different from Linux. For people looking for detail, it is important to note that there is no official announcement from Google about the project. It is in fact apparently in the early days of development. Therefore, Google needs a lot of time to develop its project so that it can become something worth looking into for users. Google is not even responding for requests for more information from sources like Business Insider.

 

There is a lot of speculation as to what the new operating system is going to be used for. A lot of people are noting that Android and Linux are not very ideal for smartphone usage. Closer looks at the OS in development reveals the possibility that it is designed for use across a wide variety of systems which include mobile systems, embedded systems as well as other systems. It is possible that it is made to unify all of the systems. Therefore, this new operating system might be a solution that mobile and computer users are looking for.

 

One thing that a source is speculating about the operating system is that it might be used for augmented reality devices. As of right now, there is no telling what this new operating system is going to be used for. However, it is likely that all of these speculations could be right. One thing that Google is known for is being innovative. A large part of its innovation is the integration of many features and convenience for users. Then there is the possibility that Fuchsia is going to turn out to be nothing. It could actually be a project that never sees the light of day. There are tons of projects that get toyed with which don’t actually get realized.

 

A New Technology Company Focuses On Giving People Control Of Their Online Data

A technology company called Digi.Me is trying to give back control of people’s online information back into their own hands. Digi.Me, which was founded in 2009, has a very simple business model. It blocks all third party data collection that companies currently use to gather information about prospective clients. Instead, it offers the chance for its clients to choose which data to share with companies and which to withhold. It also gives people the option of withdrawing all information on the web completely.

 

So how does Digi.Me, which was founded in 2009, make money? The answer to that is by acting as a broker between the customer and companies that want information about potential customers of their product or service. Companies currently spend lots of money trying to collect information about people such as their habits, interests and hobbies. Part of that process involves bulk data collection. Unfortunately for these companies, this data is often incorrect, being wrong up to 70% of the time. This is money and time that could be much better spent and utilized.

 

If a person directly decides they want to share some information or browsing habits of theirs with a company, then Digi.Me allows that to occur. Digi.Me allows people to share information with potential companies that could offer them a product or service they may like. In exchange for acting as such as a broker, Digi.Me will charge a small commission to the company and not the person for allowing the sharing of information to take place. This is how Digi.Me plans to make a profit.

 

It is important to point out, says Digi.Me founder, Julian Ranger, that his company does not sell any data. Instead his startup acts as an intermediary between a person and companies. His company acts as a secure and private medium of exchanging information. Customer have the ability to set which info they share. Companies have access to info that is almost guaranteed to be 100% accurate and reliable. Both sides in the business of marketing seem to benefit.

 

Digi.Me can have other positive benefits as well. Medical services, financial services, IT services and even healthcare service can then be better suited or custom tailored to people if they agree to give certain information to these sectors. The result could be better offers or deals that reflect the person’s interests. Digi.Me also allows people to store their online footprint and back it up.

 

Twitter Rival App.net Officially Announces Shutdown

Once seen as an ambitious project with the potential to overtake Twitter, App.net has finally released an official announcement that they’re shutting down. When it was first launched, App.net was intended to be a website where developers could show off their applications. However, the focus of the new online service soon changed after Mixed Media Labs, the company behind the App.net project, wanted to try something more ambitious.

 

App.net was transformed into a social microblogging service that let users share messages of up to 256 characters, with a design that is very similar to Twitter. One difference is that App.net was ad-free, with the owners believing that they could generate enough revenue through subscriptions from users and developers. The project was funded by a highly successful crowdfunding campaign that raised over $750,000 in pledges.

 

While the microblogging service was highly similar to Twitter in functionality, it brought a unique approach to social media. App.net would only provide the basic framework for the service to work, while encouraging independent developers to create their own applications that would work with the social platform. To make the service more accessible to all users in the beginning, a simple web-based interface named Alpha was provided.

 

Despite the innovative concept, the social platform ran into the same problem Twitter is now trying very hard to solve: it just wouldn’t make any money. CEO Dalton Caldwell and Co-Founder Bryan Berg tried various approaches, including a free trial program and a switch to a freemium model in 2013. Unfortunately, despite attracting over 100,000 users by the end of 2013, App.net still couldn’t bring in enough funds to pay for a full-time development team, resulting in the service being put in “maintenance only” mode on May 6, 2014.

 

In an official announcement posted on the App.net blog, the two founders informed users that they have until March 14, 2017 to export their data, after which it will be deleted. The code powering App.net was made open-source and is now available on GitHub.

 

How to Overcome Common Video Marketing Mistakes

Video marketing has unanimously been one of the rising techniques in the marketing field thanks to integration and investments by Internet giants. This technique is obtaining a significant place in the marketing strategies of businesses to connect and engage with customers.

 

The advancements in technology and professional video equipment have made it possible for almost anyone to become a video marketer. However, this does not mean that all video marketers can create quality videos that will be appealing to consumers.

 

Here are some common mistakes that aspiring video marketers make and how to avoid them:

 

1) Focusing on Products Instead of the People

 

When creating a video of your product, focus on telling stories about individuals using the product and the benefit they get from using it. Concentrating on your product is not the way to go. This is because you are probably not selling what people want to purchase and people want to purchase the benefit and not the product. Make the video about other peoples’ stories and not a list of facts about your item.

 

2) Too much Hard Selling

 

Applying the ‘hard sell’ technique may alienate some consumers who consider it off-putting. The tactic can overwhelm a customer to the extent that they dismiss the video or turn away from the advertisement altogether.

 

It is best to create a relationship step by step. Coming up with teaser videos will intrigue potential customers who will share the video and create a relationship.

 

3) Very long videos

 

Today’s world is that of immediate gratification and little attention span. This gives you the trick to capturing the attention of your audience in a comprehensive, entertaining way. Many successful video marketers use this as their top technique in marketing.

 

4) Videos are not Part of a Campaign

 

Companies may have only one opportunity to make a first impression. Because of this, they tend to pile their customer base with information. It is essential to pace your message and let the client obtain curiosity and imagination without exhausting their short attention span.

Silicon Valley Companies Oppose Donald Trump’s Proposition

Many Silicon Valley companies are concerned about Donald Trump’s decision in making policies such as creating a Muslim registry for their staff. The companies held a secret meeting to discuss the issue. It was the second gathering of the group of tech employees. The attendance of Alex Stamos made the meeting imperative.

 

There were approximately 150 men. 30 of them were engineers and a group of activists. At the meeting, there were snacks from Trader’s Joe and Peppermint Joe-Joe. However, there was no alcohol. The attendees were allowed to eat during the bathroom break. Maciej Ceglowski organized the event. He is a Polish-born developer. Heather Gold helped him.

 

At the meeting, Gold was the first one to address the gathering. He said that the tech business world should not let the political administration have their power. San Francisco Bay is a liberal region. Therefore, it comes as no surprise to see people organizing meetings to oppose some policies. Engineers of Silicon Valley are known for their political apathy.

 

Some of the big companies that were in attendance are Google and Facebook. There were also numerous startups. The labor organizers were also present. They were represented by a young lady who asked whether she would be fired for opposing the political administration. She stated that she was on an H-1B visa. Many tech companies rely on foreign labor because they feel the nation does not produce enough people. Therefore, they have to seek engineers and developers from abroad. The effect of the meeting is likely to be felt as the developers said that they would not aid in creating a database for people affiliated to any religious belief. They also agreed not to assist in any mass deportation plan by the incoming government.

 

Netflix’s Financial Fortunes Have Ups and Downs

Rumors have been swirling in regards to the success potential of Netflix. The company’s stock closed on January 13, 2017 with an increase of 3.5%. Further good news may be released on January 18th with the company’s earnings report. Things might not be perfectly rosy for the burgeoning media and entertainment giant. The company had suffered major losses not too long ago.

 

Netflix forever changed the business of home entertainment rentals. The company popularized the simple concept of renting a DVD via the mail. A monthly subscription service — a nominal one — was also instituted as part of the business plan. Giants such as Blockbuster did not know how to react to Netflix’s brilliant concept. Netflix soon put a lot of video rental companies out of business.

 

Netflix concept of online streaming programming is looking to challenge the broadcast and cable industry. Netflix has had more than a little bit of help from Marvel Comics. Daredevil, Jessica Jones, and Luke Cage allowed Netflix to ride the wild popularity of Marvel’s superhero films. Amazon and Apple clearly noticed the success and popularity of Netflix’s endeavors. Amazon has launched streaming programming. Apple will do so in the future.

 

These expansive projects do come with massive costs. Netflix surely picked up a tremendous number of subscribers thanks to its streaming endeavors. Are the costs being covered by the money infused by the new subscribers? Only the company’s quarterly earnings reports can answer that question.

 

Summer of 2016 revealed Netflix lost $6 billion in market value, a dangerously massive amount to lose. Netflix could reasonably recoup all that lost market share. Increasing company revenue streams and expanding its market would be required. Both are tasks the company’s executives are clearly working on. Likely, management is looking at cutting spending as well.

 

Creative and Target Marketing with Facebook

In the twenty teens social media, and in particular Facebook, has become a valuable asset for businesses and marketers to reach their audiences as well as establish brand awareness and allegiance. Achieving a wide array of organic promotion for your business or product is more than accomplishable when understanding how to publish content and market advantageously with Facebook. Through comprehending and conjoining the two ad strategies that work best when using Facebook, Creative and Target marketing, you can begin to reach the audience you’re looking for. Below we’ll take a closer look at both Creative and Target marketing strategies and examine just how you can apply these concepts to boost your audience and users and which is more worth your time to invest in.

 

 

A creative strategy at its foundation should inspire people and have an emotional influence on its audience. An intimate understanding of the audience you’re hoping to reach with your campaign is essential for a creative marketing strategy. This understanding and focus on your future fans or consumers will allow you to engage with your audience’s emotions and breakthrough the thousands of other businesses vying for attention. When it comes to creative marketing on Facebook using newly released features and apps from the site can help attract clients, users, and other members of your desired audience.

 

 

Target Marketing is just what it sounds like, aiming your services, product, or organization at a particular audience who is most likely to become loyal to your brand. With Facebook, there are dozens of different ad formats that help you aim ad campaigns at your targeted audience. By mastering how to target your specific audience you can guarantee your ads are seen by the people most likely to become clients, customer, fans, or followers of your business.

 

 

Websites specializing in online marketing, such as www.entrepreneur.com, highly recommend using Target and Creative marketing strategies as a surefire way to increase your performance. Through better Creative and Target strategies your click through rates as well as conversion rates will see improvement. This means you’ll receive a ten to thirty percent increase in interested clicks on your page for the same budget. In conclusion, asking yourself what you are optimizing toward is essential in determining where your budget should go in reference to advertising with Facebook. Determining if you are getting the true value from your investment is essential. Doing thorough research based on your company, your target audience, and your ad strategies is imperative in deciding just what is an acceptable cost for the return on your advertising investment.

 

 

 

Digital Advertising has Flight to Quality

Brands are becoming more cautious with how they advertise online and are considering disassociating themselves with controversial websites that may lead to damage to their brand. Part of these concerns arise as a result of a political environment that has become increasingly divisive. Overall, this is leading brands and digital advertising companies to a flight to quality websites do not have the potential to damage their brands the way other sites might do so.

 

One of the critical lessons was the abuse that Kellogg received when they tried to withdraw from advertising on Breitbart, a right based conservative news website. Breitbart pushed for a boycott of Kellogg as a result of their ceasing advertising on their site which led to poor news and possibly a reduction of sales.

 

Most brands will not select the websites that they advertise with directly and use a third party digital advertising company. Brands will either work through an advertising agency or directly with a digital advertising company and will use an insertion order to select the types of digital ads that they want to place as well as the geography and target audience that they want to reach. The digital advertising company will select the websites that offer the impressions that allow them to reach the target market that they have highlighted as desirable.

 

Digital advertising companies are coming up with solutions for the brands that advertise through them. One digital advertising company, Kargo, focuses on brand safety and is considered to be one of the top ranked digital advertising companies when it comes to the safety of the online publishers that they place their customers’ ads on. Kargo indicated that they typically rejected ninety percent of the publishers that approach them and this push for quality is helping them to protect the interests of their clients.

 

It is also helping to increase the rates that premium publisher websites are able to charge for their digital ad space. Well known websites like the New York Times and Hearst Properties are able to charge premiums for their digital ad space due to the safety that these more professional sites offer brands, while lesser known publishers, particularly those with controversial content are finding it harder than to obtain advertisers willing to spend significant amounts of money to advertise on their websites.

 

Next Entertainment Wants To Monetize Live Streaming

A company called Next Entertainment is planning on monetizing live streaming. Based out of Taiwan the company just raised over $25 million dollars in an investment round to make live streaming commercially viable. Next Entertainment is working on developing applications that will use online marketing and paid virtual gifts to monetize live streaming and make it financially feasible.

 

The man behind Next Entertainment is Andy Zhong. Mr. Zhong previously founded FunPlus, which was a socially themed gaming company. He sold it to Zhongji, which is a Chinese holding company for almost a billion dollars back in 2014. Now ironically, his former company is investing in his latest venture called Next Entertainment. Another social live streaming company from China called Inke is also taking interest and pumping funds into the startup.

 

Inke is a company that can be said to be a source on inspiration behind the founding of Next Entertainment. It joins together users in a chat room setting and and lets them interact and broadcast alongside an up and coming or famous live online personality. The viewers of the live streamer can then purchase virtual gifts that they can “give” to the live streamer. Inke also allows users to practice before they go before a real audience.

 

Next Entertainment is building a similar business model and service to Inke’s. Except, that it is planning on taking it outside of China and monetizing it differently to suit the habits of the country it it launching in. The latest application of Next Entertainment is called MeMe and it is now out in the island nation of Taiwan. The way a person makes money on MeMe is by creating a personality, building up a following and then monetizing through their followers via advertisements and paid virtual gifts. Next Entertainment of course gets a cut.

 

MeMe contains two different settings. The streamers are those that will attempt to make money by showcasing their online personality live through video. Viewers are those who want to watch live personalities or streamers. Next Entertainment allows users to search for locally based streamers and interact with them. As a viewer you are basically paying the streamer directly with gifts or indirectly through advertisements. In the United States, Next Entertainment plans on launching a live streaming application that focuses on sports teams.

 

Marketing In The Current Music Business Climate

The music business is one of the hardest businesses to get into, stay in and succeed in. An artist needs an edge in order to achieve all three, and this edge comes by way of marketing themselves. Before you can sell songs, you have to sell yourself. Marketing yourself in 2016 can come in a variety of ways, with the internet being the obvious choice and the television landscape running a close second.

 

Many aspiring and established musicians will be looking for an easy way to do this. Not everyone is asked to do an awards or benefits show, which is a great way for a musician to market his or her wares, so where would one start? Late night talk shows would be a good start, with talent shows and cameo appearances on shows like The Simpsons being great options as well. Shows that showcase what a band or musician is like and what their music is all about.

 

Through the years there have been many musicians and bands on the above mentioned show, and one band that stands out in particular is The Ramones. They were a long established act before their appearance, but their presence gave them access to a new generation of consumers that may not have known much about them before, aside from their name. This marketing strategy married the demographic of The Simpsons audience, the access of this show both on the television and online, with the sell-ability of an established rock band. It is a unique method of marketing that works, and it is a sign of the times as well.

 

More Marketing Tips…

 

This would have been an unheard of strategy 20 years ago, but media, marketing and business have all changed drastically in 20 years. This is another aspect of marketing that should be focused on……the changing landscape. You have to change with the times if you want to stay relevant, and you have to see changes for what they are and when they come about if you want to break into the music business world.