Results-driven marketing strategies for online businesses

Digital marketing is one of the fastest and the most money making trends for advertisers today then they were a few years ago. In fact, according to the director of business development at Reptile, Jonathan Laberge, to initiate a data driven or result-driven digital strategy to day is the best possible solution to get a companies numbers up since it is solely based on metrics and analytics from a companies’ website. Additionally, initiating these long-term relationships with a company’s customers or clients can be critical for a result-driven digital strategy, Laberge claims in his Forbes article.

 

Top tech trends

Likewise, businesses need to be on top of the most advanced technological trends daily, especially if they want to have their customers returning. When consumers want the best product on the market, they are going to go mobile. With smartphones and tablets as two of the most convenient ways to find information, they’ll go to their mobile first.

 

Interaction; media channeling

With that said, the interaction of various types of “media channels,” it’s best that a company sees to it that they get what their customers are looking for online or on the market. What’s being suggested, in fact, by Laberge of Reptile is to figure out the results of a company’s ads according to the company’s result-driven digital strategies which work to bring in more sales to the company so as nothing will go to ‘waste’ in ad dollars. There was more than $4 billion on marketing and advertising spent on marketing in the past couple of years. It wasn’t result-driven or data-driven marketing which means that marketers world wide went in “blind” and relied strictly on “hits and misses.”

 

Target and hit; don’t miss

For example, when you efficiently create a target campaign as a result of sales attributions, than you’ll make those sales work for you as a result of various channeling. You’re advertising dollars will tag along with customers. If they go to a music online app store, then you’re targeting those music lovers’ by way of marketing music induced advertisements. Laberge claims in this strategy: “…Track how many people saw your online posts, how many people visited and purchased on your website, and how long a sales resource has spoken on the phone with a potential client…[it’ll] determine how to dictate your money.”

 

Laberge suggests when ‘you attempt to track your customers or potential clients’ online posts, for instance, you’ll be able to see what is being purchased on your company’s website. This strategy is “who purchased, what they purchased, and the time it took for that customer to get off the phone with your company’s sales reps after he/she purchased. In other words, results is what drives a marketer to advertise according to what the customer wants so there isn’t any time wasted on ads nor money being wasted in the marketing department. Analyzing the website metrics and analytics is key to data driven results.

 

Finally, knowing this data will be the ‘numbers or sales’ which are important in any marketing plan. And as Laberge suggests, it’ll determine ‘how to invest your money’ into your company’s marketing strategies for your digital online store or business, thereby allowing your employees to fully understand who and what, why and when it’s being sold.

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Selling Tech For Business

One of the most lucrative opportunities for aspiring business men is selling technology. Technology is very popular these days among people. One of the most popular pieces of technology to sell are cellphones. Both men and women are into cellphone technology such as smartphones. For one thing, people need phones in order to keep in touch. However, the technology companies were very smart about adding some entertaining and desirable features to the smartphone so that people will be more inclined to use it. Fortunately, there are plenty of companies like Amazon that sell some of the greatest gadgets that people could put to great use.

 

To go along with smartphones, there are plenty of accessories that one could use in order to make sure that they are able to be more productive. Among the devices that are very useful with smartphones are on-ear headphones. While people could use ear buds, there are some that prefer to have the full sound that could only come with headphones. Therefore, they pay for some of the bigger counterparts so that they can get the full and rich sound that they could enjoy. Businesses like Amazon can sell a lot of innovative products.

 

One thing that could be said for Amazon is that they have a lot of the best products for people to buy. Among these products are protective cases for laptops and other devices. This is so people can make sure that they are taking good care of their devices. One of the best things about computers and other devices is that it is not just made for entertainment. These devices such as tablets, smartphones and laptops combine entertainment with productivity. It shows that they don’t have to be mutually exclusive. For one thing. people can take a break from their work and go to one of their favorite sites in order to watch some of their favorite videos or listen to their favorite music. This is one of the reasons that Amazon has come to be a very successful and trustworthy business.

 

Build Your Dream Business

Certainly, it is the dream of millions to start their own business venture online. However, most of those would be entrepreneurs fail to get the business off the ground and on the Internet. Generally, this is due to a number of factors. However,  business experts state that 2017 is actually the time to start making those business dreams a reality. One thing to note is that a lot of people give up too soon because they are not earning profits. One expert states that it might take several years before the business actually begins to show a profit.

 

Building Your Dream Business

Business experts state that in order for the business to develop properly, a plan is required. Certainly, a significant number of people start a business without really considering their long term goals and their short term goals. The short term and long term goals are the foundation of the business. Determine your ultimate goals in the beginning. For example, is the business a full time venture or part time venture? Are you going to hire employees or work solo?

 

Financial Plans

Every business requires a sound financial plan and start-up money. The fact is that most financial institutions are not going to provide a new startup with launch money. Therefore, the new business might require unconventional sources for the startup money and to keep the new business operational. For example, some new entrepreneurs might keep their regular job and launch their business with their salary. Some might borrow money from relatives or even borrow off their credit card.

 

Getting Started

Of course, there is much more that goes into starting a new business online. For example, it is a good idea to determine if there is actually a market for your goods or service. Determine the best way to reach those that might be interested in the business. Of course, social media plays a part in branding, online marketing, and getting the word out about a new startup.

 

Build your online strategy before venturing onto the Internet to succeed and keep the business profitable well into the future.

 

Google Is Working On A New Operating System

Google is working on a new operating system. It is not based on Android. This is a totally new operating system called Fuchsia. This one is going to be different from the smartphone based operating system. It is also a lot different from Linux. For people looking for detail, it is important to note that there is no official announcement from Google about the project. It is in fact apparently in the early days of development. Therefore, Google needs a lot of time to develop its project so that it can become something worth looking into for users. Google is not even responding for requests for more information from sources like Business Insider.

 

There is a lot of speculation as to what the new operating system is going to be used for. A lot of people are noting that Android and Linux are not very ideal for smartphone usage. Closer looks at the OS in development reveals the possibility that it is designed for use across a wide variety of systems which include mobile systems, embedded systems as well as other systems. It is possible that it is made to unify all of the systems. Therefore, this new operating system might be a solution that mobile and computer users are looking for.

 

One thing that a source is speculating about the operating system is that it might be used for augmented reality devices. As of right now, there is no telling what this new operating system is going to be used for. However, it is likely that all of these speculations could be right. One thing that Google is known for is being innovative. A large part of its innovation is the integration of many features and convenience for users. Then there is the possibility that Fuchsia is going to turn out to be nothing. It could actually be a project that never sees the light of day. There are tons of projects that get toyed with which don’t actually get realized.

 

A New Technology Company Focuses On Giving People Control Of Their Online Data

A technology company called Digi.Me is trying to give back control of people’s online information back into their own hands. Digi.Me, which was founded in 2009, has a very simple business model. It blocks all third party data collection that companies currently use to gather information about prospective clients. Instead, it offers the chance for its clients to choose which data to share with companies and which to withhold. It also gives people the option of withdrawing all information on the web completely.

 

So how does Digi.Me, which was founded in 2009, make money? The answer to that is by acting as a broker between the customer and companies that want information about potential customers of their product or service. Companies currently spend lots of money trying to collect information about people such as their habits, interests and hobbies. Part of that process involves bulk data collection. Unfortunately for these companies, this data is often incorrect, being wrong up to 70% of the time. This is money and time that could be much better spent and utilized.

 

If a person directly decides they want to share some information or browsing habits of theirs with a company, then Digi.Me allows that to occur. Digi.Me allows people to share information with potential companies that could offer them a product or service they may like. In exchange for acting as such as a broker, Digi.Me will charge a small commission to the company and not the person for allowing the sharing of information to take place. This is how Digi.Me plans to make a profit.

 

It is important to point out, says Digi.Me founder, Julian Ranger, that his company does not sell any data. Instead his startup acts as an intermediary between a person and companies. His company acts as a secure and private medium of exchanging information. Customer have the ability to set which info they share. Companies have access to info that is almost guaranteed to be 100% accurate and reliable. Both sides in the business of marketing seem to benefit.

 

Digi.Me can have other positive benefits as well. Medical services, financial services, IT services and even healthcare service can then be better suited or custom tailored to people if they agree to give certain information to these sectors. The result could be better offers or deals that reflect the person’s interests. Digi.Me also allows people to store their online footprint and back it up.

 

Twitter Rival App.net Officially Announces Shutdown

Once seen as an ambitious project with the potential to overtake Twitter, App.net has finally released an official announcement that they’re shutting down. When it was first launched, App.net was intended to be a website where developers could show off their applications. However, the focus of the new online service soon changed after Mixed Media Labs, the company behind the App.net project, wanted to try something more ambitious.

 

App.net was transformed into a social microblogging service that let users share messages of up to 256 characters, with a design that is very similar to Twitter. One difference is that App.net was ad-free, with the owners believing that they could generate enough revenue through subscriptions from users and developers. The project was funded by a highly successful crowdfunding campaign that raised over $750,000 in pledges.

 

While the microblogging service was highly similar to Twitter in functionality, it brought a unique approach to social media. App.net would only provide the basic framework for the service to work, while encouraging independent developers to create their own applications that would work with the social platform. To make the service more accessible to all users in the beginning, a simple web-based interface named Alpha was provided.

 

Despite the innovative concept, the social platform ran into the same problem Twitter is now trying very hard to solve: it just wouldn’t make any money. CEO Dalton Caldwell and Co-Founder Bryan Berg tried various approaches, including a free trial program and a switch to a freemium model in 2013. Unfortunately, despite attracting over 100,000 users by the end of 2013, App.net still couldn’t bring in enough funds to pay for a full-time development team, resulting in the service being put in “maintenance only” mode on May 6, 2014.

 

In an official announcement posted on the App.net blog, the two founders informed users that they have until March 14, 2017 to export their data, after which it will be deleted. The code powering App.net was made open-source and is now available on GitHub.

 

How to Overcome Common Video Marketing Mistakes

Video marketing has unanimously been one of the rising techniques in the marketing field thanks to integration and investments by Internet giants. This technique is obtaining a significant place in the marketing strategies of businesses to connect and engage with customers.

 

The advancements in technology and professional video equipment have made it possible for almost anyone to become a video marketer. However, this does not mean that all video marketers can create quality videos that will be appealing to consumers.

 

Here are some common mistakes that aspiring video marketers make and how to avoid them:

 

1) Focusing on Products Instead of the People

 

When creating a video of your product, focus on telling stories about individuals using the product and the benefit they get from using it. Concentrating on your product is not the way to go. This is because you are probably not selling what people want to purchase and people want to purchase the benefit and not the product. Make the video about other peoples’ stories and not a list of facts about your item.

 

2) Too much Hard Selling

 

Applying the ‘hard sell’ technique may alienate some consumers who consider it off-putting. The tactic can overwhelm a customer to the extent that they dismiss the video or turn away from the advertisement altogether.

 

It is best to create a relationship step by step. Coming up with teaser videos will intrigue potential customers who will share the video and create a relationship.

 

3) Very long videos

 

Today’s world is that of immediate gratification and little attention span. This gives you the trick to capturing the attention of your audience in a comprehensive, entertaining way. Many successful video marketers use this as their top technique in marketing.

 

4) Videos are not Part of a Campaign

 

Companies may have only one opportunity to make a first impression. Because of this, they tend to pile their customer base with information. It is essential to pace your message and let the client obtain curiosity and imagination without exhausting their short attention span.

Silicon Valley Companies Oppose Donald Trump’s Proposition

Many Silicon Valley companies are concerned about Donald Trump’s decision in making policies such as creating a Muslim registry for their staff. The companies held a secret meeting to discuss the issue. It was the second gathering of the group of tech employees. The attendance of Alex Stamos made the meeting imperative.

 

There were approximately 150 men. 30 of them were engineers and a group of activists. At the meeting, there were snacks from Trader’s Joe and Peppermint Joe-Joe. However, there was no alcohol. The attendees were allowed to eat during the bathroom break. Maciej Ceglowski organized the event. He is a Polish-born developer. Heather Gold helped him.

 

At the meeting, Gold was the first one to address the gathering. He said that the tech business world should not let the political administration have their power. San Francisco Bay is a liberal region. Therefore, it comes as no surprise to see people organizing meetings to oppose some policies. Engineers of Silicon Valley are known for their political apathy.

 

Some of the big companies that were in attendance are Google and Facebook. There were also numerous startups. The labor organizers were also present. They were represented by a young lady who asked whether she would be fired for opposing the political administration. She stated that she was on an H-1B visa. Many tech companies rely on foreign labor because they feel the nation does not produce enough people. Therefore, they have to seek engineers and developers from abroad. The effect of the meeting is likely to be felt as the developers said that they would not aid in creating a database for people affiliated to any religious belief. They also agreed not to assist in any mass deportation plan by the incoming government.

 

Netflix’s Financial Fortunes Have Ups and Downs

Rumors have been swirling in regards to the success potential of Netflix. The company’s stock closed on January 13, 2017 with an increase of 3.5%. Further good news may be released on January 18th with the company’s earnings report. Things might not be perfectly rosy for the burgeoning media and entertainment giant. The company had suffered major losses not too long ago.

 

Netflix forever changed the business of home entertainment rentals. The company popularized the simple concept of renting a DVD via the mail. A monthly subscription service — a nominal one — was also instituted as part of the business plan. Giants such as Blockbuster did not know how to react to Netflix’s brilliant concept. Netflix soon put a lot of video rental companies out of business.

 

Netflix concept of online streaming programming is looking to challenge the broadcast and cable industry. Netflix has had more than a little bit of help from Marvel Comics. Daredevil, Jessica Jones, and Luke Cage allowed Netflix to ride the wild popularity of Marvel’s superhero films. Amazon and Apple clearly noticed the success and popularity of Netflix’s endeavors. Amazon has launched streaming programming. Apple will do so in the future.

 

These expansive projects do come with massive costs. Netflix surely picked up a tremendous number of subscribers thanks to its streaming endeavors. Are the costs being covered by the money infused by the new subscribers? Only the company’s quarterly earnings reports can answer that question.

 

Summer of 2016 revealed Netflix lost $6 billion in market value, a dangerously massive amount to lose. Netflix could reasonably recoup all that lost market share. Increasing company revenue streams and expanding its market would be required. Both are tasks the company’s executives are clearly working on. Likely, management is looking at cutting spending as well.

 

Creative and Target Marketing with Facebook

In the twenty teens social media, and in particular Facebook, has become a valuable asset for businesses and marketers to reach their audiences as well as establish brand awareness and allegiance. Achieving a wide array of organic promotion for your business or product is more than accomplishable when understanding how to publish content and market advantageously with Facebook. Through comprehending and conjoining the two ad strategies that work best when using Facebook, Creative and Target marketing, you can begin to reach the audience you’re looking for. Below we’ll take a closer look at both Creative and Target marketing strategies and examine just how you can apply these concepts to boost your audience and users and which is more worth your time to invest in.

 

 

A creative strategy at its foundation should inspire people and have an emotional influence on its audience. An intimate understanding of the audience you’re hoping to reach with your campaign is essential for a creative marketing strategy. This understanding and focus on your future fans or consumers will allow you to engage with your audience’s emotions and breakthrough the thousands of other businesses vying for attention. When it comes to creative marketing on Facebook using newly released features and apps from the site can help attract clients, users, and other members of your desired audience.

 

 

Target Marketing is just what it sounds like, aiming your services, product, or organization at a particular audience who is most likely to become loyal to your brand. With Facebook, there are dozens of different ad formats that help you aim ad campaigns at your targeted audience. By mastering how to target your specific audience you can guarantee your ads are seen by the people most likely to become clients, customer, fans, or followers of your business.

 

 

Websites specializing in online marketing, such as www.entrepreneur.com, highly recommend using Target and Creative marketing strategies as a surefire way to increase your performance. Through better Creative and Target strategies your click through rates as well as conversion rates will see improvement. This means you’ll receive a ten to thirty percent increase in interested clicks on your page for the same budget. In conclusion, asking yourself what you are optimizing toward is essential in determining where your budget should go in reference to advertising with Facebook. Determining if you are getting the true value from your investment is essential. Doing thorough research based on your company, your target audience, and your ad strategies is imperative in deciding just what is an acceptable cost for the return on your advertising investment.