5As a young boy growing up in Brazil, Cassio Audi was always one the move, his hands, feet, and legs unable to sit still. As a young boy he found the ultimate outlet for his energy: music. He learned early on that he had a natural rhythm and the coordination needed for the percussion instrument. Of course, growing up in the 1980s, Audi and his friends fell in love with the heavy metal bands like Twisted Sister and Pantera. When Cassio was just 13, he and three friends decided to try their hand at a metal band. The rest, they say, is history.
At first, the band started out as just a creative outlet for the young boys but soon it was apparent that they were good. Very good. The group called themselves “Viper” and, as Brazilians, had the unlikely idea to sing their songs in English. They quickly became one of the most sought after bands in San Paulo and released their demo album in 1985, titled “Killera Sword”. The demo gained airtime on radio stations throughout South and Central America and soon the band gained recognition worldwide.
Upon the release of their first studio album, “Soldiers of Sunrise” in 1987, the band toured South America and Europe, where the fans fell in love with them. After they returned from touring, the boys graduated from high school and moved on with their lives. The band was no longer but the memory of the three years of Viper, with Cassio Audi in drums, will live forever in the hearts of metal fans everywhere. Cassio has one heck of a story to tell about his time as an 80s metal band phenom.
Kodak is a company that is very familiar to most consumers. In fact, most people owned at least one Kodak product, growing up. Eastman Kodak Company, established in 1888, is a true survivor. Of course, the company has hit some rough times over the years. Consumers need for their type of products changed. Kodak changed along with the times and has designed a very interesting new marketing plan to drive up sales. The company has decided to join the world of crypto-currency. A new digital type of exchange currency. Kodak plans to launch their own currency, the Kodak Coin.
Kodak Coins Launch
Many insiders view the launch of the Kodak Coins as a ploy by Eastman Kodak Company to keep up with the times and to stay relevant with today’s younger consumer that gravitates to the more technically advanced products. The good news is that this last ditch effort to stay relevant seems to have worked for the company that faced bankruptcy in 2013. Furthermore, the companies stock prices have skyrocketed after announcing the launching of the Kodak Coins.
Smells Like A Scam
Remember, if it sounds too good to be true, it probably isn’t. Many are comparing the Kodak Coins to bitcoins, which have enjoyed some amazing success with online traders. The Kodak Coin launch appears like the perfect marketing solution for an established company that is still trying to stay relevant. However, there are plenty of insiders stating that the whole idea is a scam. They state that it is totally ridiculous to compare Kodak’s idea to bitcoin. This type of marketing deal would never work in the real world. Most people would label it a scam immediately. However, the digital world really is different.
The New Kodak Emerges
The Kodak of today is only a shell of a reminder of a former company that was established over a hundred years ago. Today, the company really does not have that much relevance with the iconic American photography products produced by the company. Today, the company has licensed out their iconic name to several sources.
Many people know that when it comes to online marketing, it is important to target millennials. While that is true, it also true that there are many older people who you can be targeting as well. Older people are often buying a lot of products. They may have more money than millennials. A lot of baby boomers are starting businesses and becoming entrepreneurs. It would be a mistake to miss out on a whole new target audience for no reason whatsoever.
When targeting older people, make it easy for them to read what you are writing. Have a clear and bold font so that they can read it easily. Make sure to keep things simple, especially if things are very technical. Not all older people are familiar with how computers work. If your system requires people to do certain technical things, make sure to include clear instructions so that they can easily figure out what to do.
Keeping things simple doesn’t just refer to technical details. Keep in mind that older people may not be aware of various references that you would take for granted that younger people know. For example, consider abbreviations and slang terms such as LOL and LMAO. Not everyone who is older knows what those things mean. In addition, not everyone knows things about various social media sites and apps, such as Snapchat. They may not know what Snapchat is and how it works. Do not take those things for granted.
Remember that older people have been around for awhile. They have seen a lot of things. In order to attract them, be smarter than everyone else. What works for younger people without a lot of life experience may not work for older people.
If you want to target older people, choose your platform wisely. For example, do not try to target older people on Snapchat. Instagram probably is not for older people either, as it is more for younger people sharing pictures of their lives to their friends. Older people probably prefer Facebook and blogs.
Are you ready for 2018? If you want to be successful with online marketing, then you should focus on search engine optimization. With search engine optimization, you will be able to attract visitors to your website through the search engines.
The first pillar of search engine optimization is content. You need to have high quality content. Longer blog posts tend to rank higher. Your content needs to have images and sometimes videos. The content should be informative and should not be spun or duplicated content.
If you have a site that has a higher authority, you will be able to rank higher more easily. Authority is measured in many ways. One way Google measures authority is by the age of the domain and by how much content it produces. However, backlinks are also an important part of how Google measures domain authority. That is why you should strive to get high-quality backlinks to your website.
These days, it is also important to have a mobile-optimized website. If your website is not yet responsive and optimized for mobile devices, then you will not be able to rank high in the search engines. Make sure you have a mobile-friendly site. If possible, use the Google AMP project to create mobile optimized websites.
Your website also needs to load fast. If your website is slow loading, not only will you drive away visitors and increase your bounce rate, but Google will not consider your site for high rankings.
When it comes to keyword research, make sure to use keywords that are long. Short keywords are often very competitive and are hard to rank for. If you use long-tail keywords, you have a better chance of ranking for them. In addition, make sure not to stuff your pages with keywords. Google will penalize you if you use keyword stuffing as an attempt to rank higher.
Finally, make sure to include outbound links in your blog posts. Make sure to link to sites that are authoritative and informative and which are relevant to your blog posts. You will rank higher if you do this. Do not include too many affiliate links or links to sales pages.
Email marketing is all the craze now. As more and more blogs get published, it is a lot harder to drive traffic through organic blogging and search engine optimization. Many marketers are trying to build up a solid customer base through email instead.
When it comes to email, you have to focus on driving action. For example, get people to click on a link. Without a proper call to action, people will just read your email and do nothing. Remember, they usually have other emails they have to get to, so make sure they do something before deleting your email.
You should also focus on personalization. Personalization does not mean including someone’s name in the subject line, through that can help increase your opens as well. Personalization refers to sending people emails based on their previous history. For example, if someone does not open an email, you can send them the same email a second time with a different headline. If someone does open the email and clicks on the link but doesn’t buy anything, you can send them a reminder email to buy it.
You should focus a large portion of your email marketing efforts on increasing engagement. It is all about engagement. If subscribers are not engaged with you, then they will not open your emails and will not buy from you.
There are many ways to be more engaged with subscribers. To start, focus on developing a relationship with your subscribers. Do not just send them emails that have a catalog of your products in them. Do not just send emails that promote products. Send emails that offer value to your subscribers. Include interesting articles in your emails. Try to create a connection by asking your subscribers what they want and tell them that you would love to hear feedback from them.
The most important thing with email marketing is testing. Test out different subject lines and see which ones get the most opens. Test out promoting different products and see what works well. Test out tweaking your landing page and the lead magnets that you give away to attract subscribers. Test out different lengths and styles of emails.
Many people who own physical businesses and retail stores are not doing any online marketing. However, this is a mistake. Online marketing is for everyone, and even retail stores and physical businesses can benefit from online marketing.
For example, if you run advertising campaigns, then you can reach people who would otherwise not know about your business. You can use Google AdWords and Facebook ads to run ads about your business. On Facebook, you can run ads that target people who are in a 5-mile radius from your physical store. This is a great way to attract people in your area to your physical store by using online methods.
One of the things that you can do is to start blogging. In fact, blogging is just one form of content marketing. Content marketing can help people find out about your business. Social media marketing is one form of content marketing. Email marketing is another form. However, blogging is very important because it will help people find out about your business. By using keywords that attract local users, you will get more customers. Keywords that attract local users can be anything that mentions local event or locations. Be sure to mention the city and state where you are located very often throughout your blog posts. This will help people find you.
You should also institute a reward program. Reward programs will help customers come back to you again and again. There are many ways to institute rewards programs. One way is through email. You can ask your customers to write their email address at checkout and then add them to your email list. You can also include a short 5 digit number that your customers can text to get started with getting deals on a regular basis from you. You can include this number in your marketing materials and shopping bags.
Do not forget to make sure that you have profiles on online directories. Set up a Google profile with Google My Business. Make sure you are on Yelp and Apple Maps as well. Finally, encourage customers to leave reviews on your online profiles. This will help boost your online rankings. Always reply to positive and negative reviews.
When it comes to online marketing, email marketing is often neglected. However, email marketing is extremely important. It lets you build a customer base that you can reach at any time. Think about it. If you own a blog, then people will come and read your blog. However, how many of them will come back a second time? The chances of people coming back a second time are slim. They will read what they were looking for, leave your blog and never come back. However, if you can get their email address, then you can reach them every week or even every day simply by sending them an email. That is why email marketing is so effective and so potent.
When writing your emails, it is important to write subject lines that are compelling. Otherwise, you will not be able to catch people’s attention. Remember, the first step is getting people to actually open your emails. If they do not open your emails, then you will accomplish nothing. Subject lines are so important. It is worth your while to take the time to think of subject lines that will get people to open your emails. Of course, there are laws about clickbait subject lines that have nothing to do with the content of the email. You do not want to trick people into opening your email by using random subject lines. You want to create interesting and compelling subject lines that create mystery and make people want to find out more about what is in the email. If you ever created headlines for newspapers or magazines, or even for blog posts, then you know how important the headlines are. They are the first thing that people see, and they usually are the thing that causes people to decide whether or not they want to continue reading the newspaper, or in this case, open the email.
Your design is also important. If you have a cluttered email that has ads all over the place, people will eventually stop opening your emails. They may even unsubscribe. That is why it is important to choose a simplistic design that makes it easy to read and view.
When it comes to online marketing and content marketing, many people just plunge into it without any preparation. However, this is a huge mistake. You need to do your research beforehand. This means that you need to do thorough market research before you start creating your content. You need to know what kind of content your target audience wants. To do that, you need to first pin down your target audience.
Another thing that you need to do is choose the right medium. This will depend on your business, your goals, and your audience. For example, if you do cooking or weight loss, then perhaps you should consider going on social media platforms that focus on images, such as Pinterest or Instagram. When it comes to blogging, you can choose between a regular WordPress blog or just video blogging. You can set up a Youtube channel and concentrate your efforts there.
Another thing that you need to consider is not putting all your eggs in one basket. You do not want to spread yourself too thin by concentrating on too many social media and blogging platforms at once. At the same time, you want to diversify your assets, so to speak. What will happen if you only use Twitter and your Twitter account gets restricted for a while? What will happen if you only use Youtube and you use ads to make money, and Youtube suddenly restricts your ability to use ads? This happens all the time, and it does not always happen for a good reason. Social media platforms often restrict accounts based on automated algorithms that suspect accounts for reasons that are not always legit, and sometimes it takes time to get your account back to working condition.
If you are going to be working with a content marketing agency, make sure to work with one that is highly experienced. Research the content marketing agency online beforehand, and ask for referrals from people who have used them. A poor content marketing agency can really ruin your content marketing efforts and leave you to clean up all the mess that they created.
Remember that quality always trumps quantity. Focus on creating better content, not on creating more content.
TrueFacet, an online retail shop that sells jewelry and luxury watches, announced after busiy Thanksgiving sales period that it is a growing and thriving business. It also believes that it has gone expectations.
Many retail experts have lowered their predictions for the coming holiday season. TrueFacet feels differently having multi-million dollar success from Black Friday to the Cyber Monday period. Their success shows the importance of using a retail platform online to sell luxury goods and watches.
TrueFacet also came up with a report that compared sales growth between 2016 and 2017. If a person looked at overall sales in all 50 states, he or she would see that this online marketplace has grown 3.2 times compated to 2016. The average orders of this company has incresased by about 30 percent as compared to the year before. The average that a customer spent on an item was between 10 and 15 thousand US dollars. More sales are occurring on mobile phones. It believes that over 72 percent of visits to this retail platform are made by mobile platforms.
This online marketplace believes that it is driven data. How the market and consumers behaves determines how competitive they can be with their prices and how good their customer service should be. They want to operate with full transparency and believe that brand marketing is important to their success. For the rest of 2017 and continuing into 2018, it will continue to show its data to important partners
TrueFacet has over ninety thousand items. Most of the brands for these items are made up of the most coveted brands like Rolex and Casio. Every item goes through a thorough authentication process. They believe that they are the most reliable source for sought-after goods in jewelry and timepieces.
TrueFacet should continue to have success n the future.
Online marketing is the process of marketing products and services via the digital advancements using digital technologies. The internet is the leading platform in which all this is laid upon. This marketing paradigm was invented in the 90’s. Over the years, it is the marketing methods and products by various companies that have been changing. But also the means of advertising the company’s goods and services have as well changed. Many sites have been brought into existence after many businesses embarked on this grand marketing strategy. Shop visitations have drastically reduced since online shopping has been well taken to use.
Online marketing has aided in saving much time. Clients have to just visit the internet sites and purchase items they need without going for window shopping. Different firms also offer customer care services to the entire customers waiting to be directed and explained for specific issues. Therefore, online marketing does not necessarily mean that clients always have to be purchasing goods and products. It means that also different clients can be asking questions concerning different products, organizations and so much more. The good thing about online business operations is that it is easy to use and cost-friendly.
Online marketing has also offered job opportunities to the technology experts who are jobless. Organizations and businesses that venture into this technique always hire or look for computer experts who can create websites and social media pages for the companies. Another advantage of this strategy is that it portrays a unique picture of the organization such that when a client sees the websites and other online pages of business, he creates that mentality that the company is not only dangerous with its operations but also it is full of professionals in it.
All businesses that have marketed themselves via online platforms have enjoyed better business control, reduction in extreme business expenses, elegant communications and so much more. Online marketing is better in operation of every legal business activities.