TrueFacet, an online retail shop that sells jewelry and luxury watches, announced after busiy Thanksgiving sales period that it is a growing and thriving business. It also believes that it has gone expectations.
Many retail experts have lowered their predictions for the coming holiday season. TrueFacet feels differently having multi-million dollar success from Black Friday to the Cyber Monday period. Their success shows the importance of using a retail platform online to sell luxury goods and watches.
TrueFacet also came up with a report that compared sales growth between 2016 and 2017. If a person looked at overall sales in all 50 states, he or she would see that this online marketplace has grown 3.2 times compated to 2016. The average orders of this company has incresased by about 30 percent as compared to the year before. The average that a customer spent on an item was between 10 and 15 thousand US dollars. More sales are occurring on mobile phones. It believes that over 72 percent of visits to this retail platform are made by mobile platforms.
This online marketplace believes that it is driven data. How the market and consumers behaves determines how competitive they can be with their prices and how good their customer service should be. They want to operate with full transparency and believe that brand marketing is important to their success. For the rest of 2017 and continuing into 2018, it will continue to show its data to important partners
TrueFacet has over ninety thousand items. Most of the brands for these items are made up of the most coveted brands like Rolex and Casio. Every item goes through a thorough authentication process. They believe that they are the most reliable source for sought-after goods in jewelry and timepieces.
TrueFacet should continue to have success n the future.
Online marketing is the process of marketing products and services via the digital advancements using digital technologies. The internet is the leading platform in which all this is laid upon. This marketing paradigm was invented in the 90’s. Over the years, it is the marketing methods and products by various companies that have been changing. But also the means of advertising the company’s goods and services have as well changed. Many sites have been brought into existence after many businesses embarked on this grand marketing strategy. Shop visitations have drastically reduced since online shopping has been well taken to use.
Online marketing has aided in saving much time. Clients have to just visit the internet sites and purchase items they need without going for window shopping. Different firms also offer customer care services to the entire customers waiting to be directed and explained for specific issues. Therefore, online marketing does not necessarily mean that clients always have to be purchasing goods and products. It means that also different clients can be asking questions concerning different products, organizations and so much more. The good thing about online business operations is that it is easy to use and cost-friendly.
Online marketing has also offered job opportunities to the technology experts who are jobless. Organizations and businesses that venture into this technique always hire or look for computer experts who can create websites and social media pages for the companies. Another advantage of this strategy is that it portrays a unique picture of the organization such that when a client sees the websites and other online pages of business, he creates that mentality that the company is not only dangerous with its operations but also it is full of professionals in it.
All businesses that have marketed themselves via online platforms have enjoyed better business control, reduction in extreme business expenses, elegant communications and so much more. Online marketing is better in operation of every legal business activities.
The importance of online marketing in today’s competitive business environment cannot be gainsaid. It has proven to be much more effective than traditional forms of marketing such as the use of banners and other print media. Online marketing strategies keep changing by the day, and businesses that do not stay up to date on the trends risk sinking into oblivion.
Social media marketing
Businesses should pay more attention to social media marketing. With the ever growing number of social media users, businesses cannot afford to ignore these platforms. Using email campaigns and social media marketing together has been shown to be very effective at reaching a business’s target audience.
Use of video marketing is one strategy that has been used a lot throughout 2017 and its popularity is still growing. Businesses have many options when it comes to use of video, from Facebook videos to YouTube and so much more. And the best thing about this strategy is that it is no longer expensive to make quality videos.
Content is king
The content that businesses share with their audiences needs to be interesting, informative and engaging for it to sell. While sharing basic information about a business’s products and services worked before, this is no longer as effective as it once was. Customers are demanding a lot more from businesses in terms of content and any business that does not pass muster is bound to lose business to its competitors.
The above are just some of the strategies that businesses should consider including in their online marketing strategies in 2018. These strategies will help them reap more in terms of conversions from their marketing efforts. Whatever online marketing strategies a business chooses to use, the content provided must be relevant and of high quality for them to be effective.
James Dondero is the co-founder of an invest company known as Highland Capital Management. He also acts as the president of the investment firm. Highland Capital is a company that have managed to remain at the top in the industry following its ability to assure clients of the security of their investments. To make sure that the clients have confidence in the company, Highland Capital Management always makes sure that they co-invest together with their clients. This is a move that makes their clients feel that their investment are safe. The company employs an approach that makes it very hard for clients to lose their investment. Visit his website at jamesdondero.com.
Under the management, if James Dondero, the company is expected to have a great future. James Dondero has a deep knowledge of the investment sector. He has been in this field for a long time. He has worked previously in other business organizations that have instilled experience and knowledge that is necessary to navigate the operations of this company in an easy way. The system that is implemented in this company is one that has checks and balances that makes sure that the investment of the clients is protected at all times. The biggest mandate that the company has is to ensure that no client loses his or her investment in cases that can be avoided. Highland Capital management is a strong company that is laid on a foundation that will ensure there is prosperity in the future of the company. Read more about James Dondero on Bloomberg.com.
James Dondero have worked for a company known as Protective Life. He was the chief investment officer of the company. He has also been an analyst with a company known as Morgan Guaranty. The experience that he has gained working in these positions have been remarkable. These are the positions that have made it possible for him to steer the company into greatness.
In terms of academic qualification, James Dondero is highly educated. He is holds a number of certification with various professional bodies in the country. He is a certified public accountant, a certified financial analyst and a certified public management. James Dondero is also a philanthropist. He has been contributing to various initiatives meant to give back to the community.
Equities First Holdings was first founded in 2002 in Indianapolis, Indiana. They have since opened up offices in Chicago, New York, and London. EFH specializes in giving companies and individuals financial solutions and counseling. They are willing and able to help organizations or individuals of any size and wealth. Since its founding, EFH has become profoundly respected all over the world with its services in much demand pretty much everywhere. The leadership of EFH is extremely optimistic about its future prospects and fully believe that it will be ascending ever higher. They are ready and willing to take it to those heights.
France has taken its entrepreneurship mentorship efforts to another level. It is launching a startup hub, expected to be the largest one in the world. The campus already exists and it’s referred to as Station F. Previously called the Freight Hall Halle Freyssinet, the space is located in Paris at a railway depot. France intends to use Station F to help entrepreneurs from underprivileged backgrounds. The space has 3,000 desks. It covers an area of around 366,000ft2. Those using the space will have access to 8 event halls, a bar and restaurant.
Station F is part of the French government’s efforts of fostering homegrown business. The space will be home to 26 international programs. France has already made plans to build more housing units around the campus. The new residential houses will accommodate those undergoing different programs at the startup incubation center. France wants to establish a tech incubation culture similar to the Silicon Valley of California. The government has partnered with French entrepreneur Xavier Niel to build Station F. Mr. Niel has already put in a quarter billion pounds into the project.
The startup campus is offering two programs: The Fighters Program and Founders Program. The Fighters Program is free for those accepted into the institution. On the other hand, The Founders Program charges a monthly fee of around $200 a desk. More than 200 startups have already enrolled for the Founders Program. The majority of programs at Station F are offered by big tech firms like Microsoft.
The Fighters Program was introduced for aggressive entrepreneurs with limited resources. The businesspeople accepted into this program include refugees, immigrants as well as entrepreneurs from French suburbs. According to Station F’s website, anyone can start a company as long as they can take the initiative to do so. The startup hub will change many lives and boost entrepreneurship in France.
A common criticism about startup companies is that they are far too risky to begin and far too poor an investment for outside capital. Companies that are just beginning are often touted as only having a one in ten chance of still being around after a few years. No one knows the perfect formula of things to do in order to be a successful business. But one thing we can do is look at all of the startups that have succeeded as of late and notice some very common characteristics between all of them. This is by no means a guarantee that your business will succeed but it certainly is comforting to know that your doing everything possible to mirror the most successful businesses around.
A recent article claims that there are six main characteristics that successful startups tend to have in common. The first is seed money from well established companies such as Google or Oracle. The second is a partnership with Universities all around the globe. The remaining four characteristics include human capital, investment capital, mentoring and values. One reoccurring thing in successful startups is capital capital capital. Very infrequently do startup companies with a low total capital value mature into adulthood. Partnerships with Universities usually aid in developing a new research method or help the company get over an issue with creating a prototype that they could not have otherwise created on their own. The final two characteristics, mentoring and values, often come as package deals associated with garnering capital and a relationship with a University. As more people come into your inner circle you will have more mentors at your disposal and if these people have been in your respective industry for a long time, will undoubtedly have the values to make your startup business succeed.
Amazon recently announced that they were acquiring Whole Foods and many questioned what synergies and opportunities would be identified as result of this acquisition. The recent launch, in test markets, of a meal delivery service that Amazon is launching may not bode well for Blue Apron, a major player in this market.
Blue Apron has recently undergone an IPO in July and the announcement by Amazon has led to a big drop in their stock, as they are likely to struggle competing against a competitor with as many resources available to them as Amazon has. This month alone, Blue Apron’s stock has dropped 30%. The Company had a high valuation and has never earned a profit in their business which is leading many to question the valuations that Blue Apron had. Many large institutional companies had invested in Blue Apron including Bessemer Venture Partners and First Round Capital, and Fidelity. The price that these institutional investors got in at is unknown and the Blue Apron stock is currently down from their IPO price of $10 a share to approximately $6.50.
The slogan that Amazon has trademarked for their newly launched meal delivery system of “We do the prep, you be the chef”. Amazon has been successful in many different product lines that they have launched including diverse fields from Cloud Computing to the development of video content. They have been recently trying to enter the grocery market to combat other major competitors like Walmart, given the vast size of this market opportunity. It is easy to see the synergies that Amazon could develop in the meal prep business along with their current delivery service and capabilities.
Amazon has been accused of reaching towards monopolistic levels of power, partly as a result of their acquisition of Whole Foods. While regulation does not appear to be forthcoming a larger breakup of Amazon to smaller respective parts may be a possible future outcome if they continue to expand and dominate in the online marketplace.
The omnipresent juggernaut Amazon is back in the news again, taking the competition’s ball, wrapping it in Prime shipping tape and not giving it back. In June, they announced their acquisition of Whole Foods for $13.7 billion. As a result of this, customers were indifferent and competitors felt the heat as their stocks rose and fell through the day. However, there was one competitor that got the shorter end of the stick.
Blue Apron has existed as a private company for while but recently they decided to go public. By recently, I mean on the same day Amazon decided to make this announcement. Just to break this down even further, let me briefly explain what a IPO is and what it stands for. IPO means “initial public offering.” Initial public offering is the first time that the stock of a private company is offered to the public. Blue Apron’s IPO was initially forecast at $15-$17 per share but after Amazon’s announcement it plummeted to $10 per share.
On the Monday a week after Amazon’s announcement, they added insult to injury. Amazon Technologies Inc. filed a meal-kit trademark. This trademark states that “prepared food kits composed of meat, poultry, fish, seafood, fruit and/or vegetables . . . ready for cooking and assembly as a meal.” Yes, you read that correctly. Amazon filed a patent on something that is already in existence. Regular Amazon boss moves.
When everything was all said and done Blue Apron’s stock lingered somewhere around $6.66. Yikes! That means that it went down 9.4 perfect. The good news for Blue Apron is that they are still in the game and have enough money to stay afloat for a year to put together their next plan of action. Everybody isn’t just falling in line to Amazon. Netflix is currently beating the odds, reaching new subscriber levels that analysts said they would never reach. Their stock also rose 10%. Amazon is setting themselves up to be king of all domains but the competition is not going down without a fight.
Going back to 2012 when Waiakea Water got their start, they already were focused on helping others less fortunate. The company would donate 3 percent of their revenue to local Hawaiian communities and organizations. Waiakea Water was blessed to have access to millions of purified water each day, and knew from the start it was all about giving back in order to thrive. As the company began received awards for water taste and one of the fastest growing companies in America, they knew they had to do more.
Waiakea Water then partnered with PumpAid to be able to reach a global audience that were in need. These communities needed one thing, clean water, something many take for granted each day. Waiakea Water would not only donate money to these communities, they would donate their time, something that wound up being more valuable. Teams of employees would decend on these communities and help with the installation of the water pumps. Once installed, the communities were taught how to maintain the pumps, how to repair them, and how to preserve the water so they had access to clean water whenever they needed.
Each time a bottle of volcanic Waiakea Water is sold, the company donates a full week’s supply of fresh water to a community in need. There are more of these communities than many even realize, part of the reason millions die each year from lack of fresh water. There are newborn babies dying every day from water-born illnesses, something Waiakea Water is hoping to bring awareness to and eliminate at the same time. Waiakea Water hopes the development of the fully degradable water bottle brings more awareness to the lack of water many communities are dealing with.