Updated for May 29th, 2017: Don Ressler and Fabletics have a brand new partnership going on, with superstar Demi Lovato of all people. She will represent the brand’s new summer fitness line, including their full compliment of workout gear rolling out for the summer outdoor exercise season.
The business journey of Adam Goldenberg and Don Ressler had a debut in 2001. The two, met through Intermix Media when Adam was purchasing FitnessHeaven.com. Immediately after meeting, Adam and Don realized that they had a lot in common. The two had a passion for business and knew the whole market trend with their current business. Adam and Don later founded the Intelligent Beauty Company. The company because an e-commerce brand and incubator platform.
Intelligent Beauty was highly successful as it involved merging the interaction of fashion, social life at the most affordable prices. The resultant online platform was fun and highly creative. Don Ressler and Adam Goldenberg expanded the Intelligent Beauty platform through hiring design specialist, style experts, and developing a lucrative subscription model. The success with Intelligent Beauty saw the creation of other online platforms that has worked well for the two. JustFab and Fabletics have been a result of the initial success with the online sales company. JustFab, later renamed to TechStyle, has increasingly become a platform where online shoppers can access denim, jewelry handbags and other specifications for the preferences.
The online platform has worked for Adam Goldenberg and Don Ressler through their VIP membership platform. They later founded Fabletics with Kate Hudson. The company has been highly successful today. Don Ressler and Adam Goldenberg recently announced their expansion. At the moment, Fabletics has seen many shoppers enjoy convenience with their shopping experience. The company has moved forth to open real stores, the brick and mortar stores have provided a way where someone can try their clothing personally.
JustFab was renamed to TechStyle Group in 2010. The company has gone forth to open other brands and branches such as Fabletics. Fabletics advances athleisure items such as footwear and clothing through its stores. As of August, the company recorded huge profits of close to $500 million in 2015. The company has had its headquarters in El Segundo. The choice for its location was because it was a hotspot for selling athleisure items and clothing.
JustFab has on frequent occasions been called the Unicorn of fashion. The name is a showcase that the company deals with the latest trends in the online shopping scene on techstyle.com. The company has provided an active and casual lifestyle for shoppers. Through other platforms such as Fabletics, women can access attractive tops, yoga pants, dresses, swimsuits at affordable prices. The brand bearer of Fabletics Kate Hudson understands fashion and showcases her beautiful active wear and displays it for the world to see.