Twitter Offers 70% To Creators For Video Ad Revenue

Facebook has time and time again proved to be the king of social media. The social media war between the biggest companies Facebook, Twitter, and YouTube has been in the form of acquiring the largest share of the market and generating revenue from advertising. Twitter currently offers creators 70% of the revenue from ads generated from their videos. The high percentage of the pay from Twitter was meant to attract video stars to help build its video business.



The Industry analysts are, however, raising eyebrows about the pay structure being used by Twitter to a product being offered by its larger rivals. Twitter’s strategy raises the question whether the advertisers will have to pay more for the ads than on Facebook and YouTube. Twitter opened the video ad program last year for publishers and on Tuesday, it extended the program to individual creators who want to make money from the program the same way people earn on YouTube and Facebook.



The strategy by Twitter will be similar to what Facebook and YouTube are offering. Twitter will place ads alongside creator’s videos, and the creators will benefit from the 70% of the ad revenue and Twitter will keep the remaining 30%. While Twitter is paying better than its rivals, this strategy might not end up making more money for the company than its competitors. Reports indicate that advertisers are pressing Twitter to lower its video rates.



YouTube and Facebook offer creators 55% of the revenue. The recent push by the advertisers to force Twitter to reduce its prices may impact negatively to Twitter’s revenue, and the company may be compelled to reduce the percentage given to the creators. There is also the number of people targeted by these videos. Facebook and YouTube have more users and hence more people are expected to watch the videos than Twitter. Creators may be forced to make a choice between going to Twitter for higher revenue or remain on Facebook and YouTube for a bigger number of clients.



Twitters strategy is still a big idea considering it is a platform that will offer a supplementary revenue stream for creators. Producers stand to benefit even more because they have the option to place the same videos to YouTube, Facebook, and Twitter. It is yet another platform for diversification for creators which means more revenue for them.




JMH Development Announces Topping Off At Aloft South Beach

JMH Development is a full-service company that is leading in the development of high-end projects in the area. As a matter of fact, no one knows the development phases in which JMH Development has done. For over two decades of professional experience in the development of projects, JMH Development has worked to attain high-end capabilities in a manner that does not depict market value and structure. JMH Development has won numerous awards the development of distinctive of properties in the area in a way that does not depict market leadership. For all their development capabilities, JMH Development has been known for its high-end development capabilities. If you want to create a better place for your home or business, you must consider the services offered by JMH Development as one of the leaders in this industry.

Jason Halpern

Jason Halpern

JMH Development has an innovative approach to any work presented to them in a manner that has no value in this market. For this reason, you might want to consider these services worth of the lifestyle developed in this capability. JMH Development is also a pioneer in the construction and development of most of the well-positioned structures and houses in the heart of Brooklyn. For this reason, you might want to consider its services in your company r project undertaking. According to a recent study, the company completed the 184 Kent Street project that was one of the most adaptive re-uses of the historic structures. For the sake of the construction, JMH Development received an award to develop high-end capabilities in a manner that has no market value. For all their construction, JMH Development has a strong commitment to the development of successful, high-quality development structures in the country.


Jason Halpern is the principal of JMH Development. According to him, nothing thrills the company than to develop high-end capabilities in this line of production. Or his reason, they have worked to attain market development structures in a manner that does not depict the true nature of capability. As a matter of fact, the company has sustained its development capabilities to achieve market structures in a way that has no true nature in this industry. JMH Development has also announced that they have attained the topping off of the South Aloft Beach. For the company, they are not thrilled by this achievement because it is part of their duty to work and attain the complete construction of the project.


When JMH Development was awarded the contract, they decided to adopt the services of Madden real Estate Company. For his reason, they developed high-end capabilities in a manner that does not depict the true nature of this industry. For this reason, no one knows the true values of this structure.


How Kate Hudson Is Making Fabletics Into A Tech Power Player

The Cyber Tailor
Online retail is a growing industry and an important category of commerce. It isn’t surprising that actress Kate Hudson and web tycoons Adam Goldenberg and Don Ressler came together to build the website Fabletics. Approaching e-commerce with a subscription model Fabletics allows customers to purchase athletic clothing tailor-made for their lifestyle and physique. This business model has proven so successful that the 3-year-old company is already worth $250 million. The size of the Fabletics fortune aside cofounder Kate Hudson wants the brand to expand beyond the fashion store image it has created. She sees Fabletics as a pioneer in tech as well.

Read more: How Kate Hudson’s Fabletics Is Taking On Amazon

The Model Of Success
The business model of Fabletics revolves around customers paying for a subscription and receiving clothing selections based around their specific lifestyle on Twitter. After paying $49.95 and taking a brief survey customers can order clothing from Fabletics personalized for them. This model has generated so much success for Fabletics that between 2013 and now the company has generated more than $250 million dollars in revenue. The success of Fabletics has even allowed the company to open up brick and mortar stores to brind the Fabletics experience to customers in the real world.

Defining Fabletics
Fabletics is a smashing success but it’s more than just another fashion retailer. The unique model of Fabletics allows the company to generate immense profits and keep a loyal customer base. Instead of relying on the latest fashion trends Fabletics gives its customers clothing just for themselves. Kate Hudson wants to emphasize the way Fabletics has made technological breakthroughs. She is scheduled to speak at the next Code Commerce event to discuss the technical side of Fabletics. Specifically she will discuss the software behind the business model of Fabletics and its appeal to customers.


A Modicum of Clairvoyance

Unlike almost every tool for business advertising, marketing and overall development, the internet is ever-changing. If we knew 5 years ago what we do today, most of us might have done a few things differently. Online marketing is, in its current form, good, yet there is much, much more to come (

The first sign that internet marketing is getting much more powerful is that we are being delivered ads that are of greater interest to us. Whenever we are on a site we visit regularly, instead of ads for things you have no interest in, the way we are being tracked is allowing marketers to give us what we want.

Traditional advertising is dying a slow death. The internet is perfectly ubiquitous, going everywhere with us, all the time. There is no avoiding the fact that picking up a newspaper, or reading a magazine and perusing ads, is all but dead. Even billboards, traditional ones anyway, are going by the wayside, and they are being replaced by digital versions that are brightly-lit and ever-changing.

Privacy concerns loom large, so eventually there will be companies that manage our relationship with the internet, in a very personal way, protecting us from deleterious forces, and connecting us with what we want to see, shop for, be aware of and informed on. We all want information, and want to be connected, but in a sort of disconnected, and perhaps anonymous way. Companies will be coming to our rescue, helping us regulate our exposure, and providing us a safer, and more targeted online experience.

The future is upon us. Google has tested glasses, a type of scannable tattoo has also been tested, and cars can basically drive themselves. The internet marketing that will evolve from the use of high-tech glasses and contact lenses will be groundbreaking. Essentially companies can learn exactly what we look at, how we perceive it, and what attracts us to look at those things. There is a lot of power in the findings from higher-tech gadgets that will expose more about how we process information.

Finally, we are moving away from personal interactions. It is abundantly clear in almost every facet of our lives nowadays that this antiquated form of communicating with one another is fading away. That said, our human interactions will be much more substantive and will become hybridized, supporting our overall digitized life.