Content producers and business owners depend on Ads to achieve their objectives, but it is the nightmare for the Internet surfers and online consumers. It is normal today to find ads on the sites you like and your search engine results. However, what differentiates people is the mixed views about how the online ads are placed, but of course, some users don’t mind a couple of ads showing on the screen. However, some people hate completely seeing ads, and they ruin their experience every time they turn up.
Ad blockers are meant for people who hate to see any ads that destroy their internet experience and who want a web experience that is free from advertisements. Research has proven that the use of ad blockers is increasing among the Internet users in particular between 18 to 34 years old. With the rising use of ad blockers, marketers and content developers are worried about the future of the Internet especially for content developers such as news websites which highly depend on content advertising.
However, experts have a different point of view about the ad blockers. First, ad blockers focus more on the making sure consumers’ attention is on content they deserve. Ad blockers are only challenging the advertisers to evaluate new ways of marketing their product and services. Website owners may consider charging their website visitors for the content experience. Rising ad blockers only shows that users are stronger than the content developers and the challenge is to the content developers to resonate other ways to target their audience.