It started early in the campaign. Donald Trump was an outsider and a nuisance. Some political insiders knew Donald Trump had ghosts lurking in his gold-lined closets. But the Democratic strategist for Hillary Clinton wanted to keep them out of sight until they were needed. The political pundits wanted to see what Trump could do before they called in big favors from the press. Some online sites like the Huffington Post got a bad taste in their mouth when Trump first appeared on the political stage, and the editor-in-chief refused to cover Trump on the paper’s political page. Trump coverage was pushed to the entertainment section. But HuffPo had to change that strategy when Trump showed them he had support from a cross-section of the American public.That’s when the media industry’s bias started to come to the surface.
Trump didn’t fit into the world of phony straight-laced bureaucrats that say one thing and do another. Trump was dangerous because his narcissistic traits mirrored their behind the scenes thoughts. The press decided Trump was dangerous and Hillary Clinton’s team of extraordinary cutthroat media moguls waited for the right moment to strike. The first sign that the media was playing favorites surfaced early in the campaign. Stories published by the Washington Post and the New York Times about Trump didn’t include the good points about his campaign. They accentuated his sociopathic behavior and his lack of a vocal filter.
When Trump became a real threat to the Clinton campaign in September, the media went to work. CNN came out and supported Clinton, The big networks did the same thing. Then the Washington Post, the New York Times and media companies across the country decided to publicly back Clinton. Clinton donors like George Soros and Warren Buffet threw enough money in super PACs to fund years of negative Trump articles and stories. The race for president wasn’t a two person race anymore. Trump was battling the media just as much as he was battling Clinton.
Trump is resilient, smart and street savvy guy. Even though Trump is a sociopath and a narcissist, he’s not the only sociopath to be elected president. But he is the only person to battle the media just as much as his opponent.
While media buying agencies have spent countless dollars of their clients on commercial times in the primetime shows for the new season, it is unlikely that any of the current offering will attract large audience. According to media agency ratings, the new season will be another lackluster season for broadcast as no one seems sure that there will be new hits like the past season, which included hits like Desperate Housewives, Lost and Heroes.
Experts claim that the lack of interest in primetime shows is due to the array of streaming videos and new online technologies that are competing for advertising space. In addition, it is difficult for the broadcasting industry to tailor-made ads for specific demographics. Considering that the demographics for these ads are aged between 18 and 49, the broadcasting industry is finding it hard to manage its adverts like the cable television, which can offer customize commercials.
It seems that fortunes of the broadcasting industry are going to slump because it is also becoming difficult for media buying agencies to predict the success of a prime TV show. For instance, increasing number of factors are critical to determine the success of a primetime show. These factors include social following, critical acclaim and syndication possibilities, which is a difficult concept to grasp. Interestingly, experts also claim that the concept of a television season may soon become outdated because there is so much content available everywhere, which makes it impossible to predict the success of a broadcast.
Last season, the top rating agencies had predicted that some of the TV shows will prove successful. As a result, advertisers were sure where to invest their cash because historically the rating agencies have provided advice for media buying agencies and other advertisers directions regarding ad-spend. Yet, this season none of the rating agencies are confident in predicting a winner. In fact, there may not be a successful primetime show this season, which seriously undermines the future of the broadcasting industry. Who knows, these may be the last years of successful TV seasons, which may soon be a history. Perhaps, it is time to relish the last of the great primetime TV shows.
The Discovery Network has revealed that it did not want to take away the rights of BBC to broadcast Olympics. According to the agreement by the Olympics Broadcast Committee and the Discovery Network, the company retains the right to show Olympics in the UK without giving rights to BBC to telecast free coverage of the Olympics. In Europe, the Discovery network is represented by Eurosport. Accordingly, the CEO of Eurosport, Peter Hutton revealed that they struck a deal with BBC allowing them to continue to offer free coverage of the Mega-event across the UK and some parts of the Europe.
It should be mentioned here that Discovery Network, the owner of Eurosport, struck a £920 Million deal with BBC to own the rights to Olympics starting from 2022. The deal represents one of the major broadcasting agreements because BBC is historically seen as “Home of the Olympics”. Likewise, millions of audience in the United Kingdom and other European countries are accustomed to watching free Olympics coverage on the BBC. Already, BBC spends extensively on special coverage for the event. In light of the history, Peter Hutton revealed that Discovery allowed BBC to continue its coverage as Discovery did not want bad news floating against its name.
Still, it is interesting to note that Eurosport has gained rights to call it the “Home of Olympics”. In addition, the channel will start displaying the Olympics logo on its screens, moving forward. However, it may continue to partner with BBC providing free coverage to audience across major networks in Sweden, Norway and other countries in Europe. Experts have also cited that Discovery wants to build a harmonious relationship with other channels without threatening anyone.
For instance, BBC also accepted Eurosport appeal to broadcast Wimbledon in the United States and several other European markets. While it is true that BBC did not want to give such rights to other channels, but it had to yield to the demand knowing that it may lose lucrative rights to broadcast Olympics if it does not maintain a friendly environment. Only time will tell if the friendship will remain cordial.