The MDC Partner Network Names Lori Senecal as their new CEO

The MDC partner network has stated that Lori Senecal will be taking over as their new president and CEO. According to the Wall Street Journal, before she was appointed to this position, Lori was acting as the chief executive officer of Kirshenbaum Bond Senecal Legal Agency. The position that she has left vacant will be filled by Ed Brojedi. Last year, the company decided that the best way to expand their reach and encompass people from the world over was by starting the department that Lori will head starting September this year. In addition to this position, Lori will also be joining the board of directors of the holding company.

The new position that she is taking up will give her the responsibility to report to the overall head of the company, Miles Nadal. The CEO, Miles, has spoken about the new appointment and stated that they appointed Lori because of her undisputed track record. He stated that he has really impressed by the efforts that she had put in the development of the MDC model’s strategic growth. He noted that even if Lori had been doing this work informally, she had really made an impact in the five years that she had been doing it.

Fast Company felt that the MDC should be a little more focused on operations, which is why they came up with the new agency. The aim of the change is to make sure that the company is more prepared when the time comes to make global pitches. Since Lori has worked as a CEO before, it is easy to see why she was the first pick for the position. Lori has had massive success as a leader of different micro-agencies and the management of the parent company felt that this is success that they could tap into and benefit greatly.

Her role in the office will include liaising with the chief officer of operations in the entire MDC network, Andre Coste. The COO stated that the first thing that the company needed to do if they wanted to be successful in their next venture is to make sure that they had supportive partners at the agency. He stated that the only way that the company structures could be expanded and more partners won into the network was through the improvement of the services delivered and expansion of capacities.

Lori Senecal is a native of Montreal Quebec, Canada. She started her school there but moved to the united states to study corporate law. Lori is married to Bill Grogan and they have a beautiful family. Lori participates in various charities when not busy with work.

Movietone Newsreel Archive acquired by AP

Movietone has a new home.

 

The British produced newsreel archive, clips of which are frequently used in period pieces, has been acquired by The Associated Press.

 

Newsreel reports are an important, and invaluable, archive of much of the 20th century. Movietone cameras recorded the rise of fascism, Beatlemania, speeches by Gandhi, and the wedding of Prince Charles and Princess Diana all unfolded in front of newsreel cameras.

 

In fact, the Movietone archive contains the the only High-Definition film of the wedding and Prince Charles and Princess Diana known to exist, as it was filmed in 35mm. The video cameras of the day could not provide the level of detail that even a moderately priced 35mm movie camera was able to provide.

 

The archive is said to contain over 2,000 hours of digitized film. Additionally, a significant portion of the archive has yet to have been digitized. Some of this content hasn’t been seen since it ran in theaters. And some of these films have never been seen by the general public, having been censored for various reasons.

 

Filmed records have, since the introduction of the motion picture camera, always provided an impartial witness to events. Still photographs have always been subject to the whim of the photographer. How many important moments have been lost because a photographer simply didn’t snap the photo in time? How many speeches and comments have been misrepresented due to poor transcription? It’s impossible to answer those questions. Motion pictures aren’t given to the same problems. Once the camera is on, it records what it’s pointed at. Microphones record the sound that they ‘hear’. The record is only limited by the available technology. Movie cameras are not perfect, but they represent one of the most important leaps in technology since the invention of movable type.

 

Associated Press has said it will make the films available for licensing. Hopefully, they will continue to make them available free of charge for private and classroom viewing. The contents of those archives should be viewed as public records, and curated accordingly. In the end, the moments they contain belong not to any one person or corporation, but to the world as a whole, now, and for future generations.

Will The Media’s Bias Bring Down “The Donald”?

It started early in the campaign. Donald Trump was an outsider and a nuisance. Some political insiders knew Donald Trump had ghosts lurking in his gold-lined closets. But the Democratic strategist for Hillary Clinton wanted to keep them out of sight until they were needed. The political pundits wanted to see what Trump could do before they called in big favors from the press. Some online sites like the Huffington Post got a bad taste in their mouth when Trump first appeared on the political stage, and the editor-in-chief refused to cover Trump on the paper’s political page. Trump coverage was pushed to the entertainment section. But HuffPo had to change that strategy when Trump showed them he had support from a cross-section of the American public.That’s when the media industry’s bias started to come to the surface.

 

 

Trump didn’t fit into the world of phony straight-laced bureaucrats that say one thing and do another. Trump was dangerous because his narcissistic traits mirrored their behind the scenes thoughts. The press decided Trump was dangerous and Hillary Clinton’s team of extraordinary cutthroat media moguls waited for the right moment to strike. The first sign that the media was playing favorites surfaced early in the campaign. Stories published by the Washington Post and the New York Times about Trump didn’t include the good points about his campaign. They accentuated his sociopathic behavior and his lack of a vocal filter.

 

When Trump became a real threat to the Clinton campaign in September, the media went to work. CNN came out and supported Clinton, The big networks did the same thing. Then the Washington Post, the New York Times and media companies across the country decided to publicly back Clinton. Clinton donors like George Soros and Warren Buffet threw enough money in super PACs to fund years of negative Trump articles and stories. The race for president wasn’t a two person race anymore. Trump was battling the media just as much as he was battling Clinton.

 

 

Trump is resilient, smart and street savvy guy. Even though Trump is a sociopath and a narcissist, he’s not the only sociopath to be elected president. But he is the only person to battle the media just as much as his opponent.

Primetime Television Series May Become A History Warns Broadcasting Agencies

While media buying agencies have spent countless dollars of their clients on commercial times in the primetime shows for the new season, it is unlikely that any of the current offering will attract large audience. According to media agency ratings, the new season will be another lackluster season for broadcast as no one seems sure that there will be new hits like the past season, which included hits like Desperate Housewives, Lost and Heroes.

 

Experts claim that the lack of interest in primetime shows is due to the array of streaming videos and new online technologies that are competing for advertising space. In addition, it is difficult for the broadcasting industry to tailor-made ads for specific demographics. Considering that the demographics for these ads are aged between 18 and 49, the broadcasting industry is finding it hard to manage its adverts like the cable television, which can offer customize commercials.

 

It seems that fortunes of the broadcasting industry are going to slump because it is also becoming difficult for media buying agencies to predict the success of a prime TV show. For instance, increasing number of factors are critical to determine the success of a primetime show. These factors include social following, critical acclaim and syndication possibilities, which is a difficult concept to grasp. Interestingly, experts also claim that the concept of a television season may soon become outdated because there is so much content available everywhere, which makes it impossible to predict the success of a broadcast.

 

Last season, the top rating agencies had predicted that some of the TV shows will prove successful. As a result, advertisers were sure where to invest their cash because historically the rating agencies have provided advice for media buying agencies and other advertisers directions regarding ad-spend. Yet, this season none of the rating agencies are confident in predicting a winner. In fact, there may not be a successful primetime show this season, which seriously undermines the future of the broadcasting industry. Who knows, these may be the last years of successful TV seasons, which may soon be a history. Perhaps, it is time to relish the last of the great primetime TV shows.