The MDC partner network has stated that Lori Senecal will be taking over as their new president and CEO. According to the Wall Street Journal, before she was appointed to this position, Lori was acting as the chief executive officer of Kirshenbaum Bond Senecal Legal Agency. The position that she has left vacant will be filled by Ed Brojedi. Last year, the company decided that the best way to expand their reach and encompass people from the world over was by starting the department that Lori will head starting September this year. In addition to this position, Lori will also be joining the board of directors of the holding company.
The new position that she is taking up will give her the responsibility to report to the overall head of the company, Miles Nadal. The CEO, Miles, has spoken about the new appointment and stated that they appointed Lori because of her undisputed track record. He stated that he has really impressed by the efforts that she had put in the development of the MDC model’s strategic growth. He noted that even if Lori had been doing this work informally, she had really made an impact in the five years that she had been doing it.
Fast Company felt that the MDC should be a little more focused on operations, which is why they came up with the new agency. The aim of the change is to make sure that the company is more prepared when the time comes to make global pitches. Since Lori has worked as a CEO before, it is easy to see why she was the first pick for the position. Lori has had massive success as a leader of different micro-agencies and the management of the parent company felt that this is success that they could tap into and benefit greatly.
Her role in the office will include liaising with the chief officer of operations in the entire MDC network, Andre Coste. The COO stated that the first thing that the company needed to do if they wanted to be successful in their next venture is to make sure that they had supportive partners at the agency. He stated that the only way that the company structures could be expanded and more partners won into the network was through the improvement of the services delivered and expansion of capacities.
Lori Senecal is a native of Montreal Quebec, Canada. She started her school there but moved to the united states to study corporate law. Lori is married to Bill Grogan and they have a beautiful family. Lori participates in various charities when not busy with work.