Kate Hudson is not only one of Hollywood’s most acclaimed actresses, she also happens to be a model and an owner in several athletic wear companies, including Fabletics. Fabletics is owned by TechStyle Fashion Group, the company that Adam Goldenberg and Don Ressler founded back in 2010. Hudson has not only made Fabletics her own personal athletic wear brand, she’s helped them develop a business model that’s friendly to customers, and a brand website that’s become simple to navigate and easy to signup under. Goldenberg has said on Twitter that he is proud of how Hudson has used her influence as an advocate of health and wellness products and associated that with Fabletics products. Fabletics has also evolved its VIP membership program to make more features optional.
Adam Goldenberg has been a longtime marketing and technology guru who became successful well before he and his friend Don Ressler entered the fashion industry. It actually began for him while he was still in high school exploring different ideas. He was very ambitious at the age of 15 and believed he could do whatever he set his mind to, and he founded an online advertising network called Gamer’s Alliance. It was this company he founded that helped land him a position at Intermix Media in 1998, a California-based digital marketing company that was responsible for founding MySpace. Goldenberg also met Don Ressler while he worked for Intermix Media.
Goldenberg and Ressler were actually instrumental in bringing revenue to MySpace through an e-commerce company they started called Alena Media. In 2005, Intermix Media CEO Richard Rosenblatt sold the company to News Corp, and upon that sale Goldenberg and Ressler’s company was phased out. So the two entrepreneurs decided to leave MySpace and start their own company. They started Intelligent Beauty first and were marketing various cosmetics products, but then they decided to open a fashion retail business in 2010 that became known as JustFab.
JustFab became popular because Goldenberg and Ressler found ways to cut company costs and deliver women’s stylish apparel at cheap prices. Several celebrities endorsed JustFab’s products including Kimora Lee Simmons and Kate Hudson. JustFab also received several rounds of venture capital totaling around $285 million which allowed them to open physical stores across the US. In 2013, JustFab became a billion-dollar company, or “unicorn” as Goldenberg and Ressler referred to it. Because big data usage became prevalent at JustFab, Goldenberg and Ressler had it renamed to TechStyle Fashion Group. Read more about JustFab: https://en.wikipedia.org/wiki/JustFab, and learn about the brain behind the company at Adam’s Wiki.