Jose’ Borghi, a Brazilian Advertising Mogul

Jose’ Borghi is the Co-CEO of Mullen Lowe Agency, an American advertising communications network located in Boston, Massachusetts. Mr. Borghi is recognized and acknowledged as an influential figure in the rapidly growing Brazilian advertising industry.He has created a number of highly influential advertising campaigns that have done well over the years. These advertisements include Mammal Parmalat, an advertisement that featured children dressed in outfits similar to stuffed animals and sung memorable tunes as well as the Sazoon campaign that entailed Luciano and Zeze di Carmago hit song, ‘It’s love’. These advertisements were amazing and they are still recalled to date.

Beginning of Borghi’s success journey

Borghi’s success started from a point of doubt. He was unable to figure out what career to pursue basing on his interest and passion. While studying in high school, Borghi was invited by his sister to the Cannes Neves Theater to watch a presentation that focused on awarding commercial Vts that had managed to win different awards during the Cannes Film Festival. This invitation to the presentation was aimed at assisting José decide on what to do with his own life. At the end of the show, Borghi was very inspired and he knew that advertising was the way to go for his lifelong career. However, he could not foresee that in the future he would win an amazing award at Cannes.

Establishment of Mullen Lowe Agency

Borghi was born and raised in Presidente Prudente. He went to PUC Campinas where he managed to graduate with great grades in marketing and advertising. In 1989, José Borghi began his very first job at Standard Ogivilty Agency. With outstanding and extensive skills in advertising, he raised the bar and began working with prominent and leading advertising agencies such as Talent, FCB, LZo Burnett and DM9/DDB. With similar dreams and ambition, Borghi and Erh Ray partnered to establish BorghiErh from scratch. Through hard work and commitment, the two partners managed to lead firm in the best way and eventually brought lots of success. With impressing returns, BorghiErh was bought by Lowe and officially changed its name to Borghi Lowe in 2006. Since then, Borghi Lowe gained further recognition in both the domestic and global markets. Recently, Borghi Lowe consolidated with Mullen Group along with Lowe$ Partners to form Mullen Lowe Brasil, an amazing ad agency.


From the beginning of his promising career, José has managed to achieve lots of success. Some of the notable accolades he has won for Brazilian advertising include 15 Awards from April Advertising and 14 Cannes Award among others.


White Shark Media: Strategies for Resolving Clients’ Complaints

White Shark Media is an authority when it comes to the development of ingenious marketing solutions customized particularly for small and mid-sized businesses. On numerous occasions, the firm has received awards and acknowledgments as a fast-rising North America-based digital agency. Its growth stems from its reputation of coming up with budget friendly Search Marketing campaigns. The company dedicates its resources to delivering a memorable experience to its ever-expanding client base.


Since its inception, White Shark Media has forged a strong and amazing relationship with its clients. Many clients from different geographical locations and across distinct sectors have reached out to the company with many compliments. However, the company has also dealt with a fair share of complaints as well. White Shark Media has invested heavily in solving the issues raised by its clients.


How White Shark solves customer complaints


  1. Losing touch with AdWords campaigns


Customers residing close to White Shark’s head offices raised this issue. The firm discovered that the reporting procedures it had executed were not sufficient to permit owners of small business to review the company’s reports and be updated on the current affairs. White Shark Media has resolved this complaint by ensuring each client understands every bit of his or her campaign.


  1. Ineffective communication


Few months after the inception of White Shark Media, several clients felt that the firm’s communication was not good enough. The customers could not reach out to their contact person directly since they had to go through a receptionist. To solve this issue, the company implemented:


  • A monthly meeting via GoToMeeting: Each month, each customer and SEM Strategist evaluates the performance of AdWords campaign for the past 30 days. They communicate via GoToMeeting, a unique online conference tool.


  • Allowing clients to communicate with their contact person directly: Under this program, each customer is given details of his or her contact person as well as the person’s supervisor.



  1. Performance of optimized campaigns


White Shark Media’s mission is to develop well-performing campaigns on a monthly basis. At times, customers may feel that their campaigns are stagnant or are underperforming. The firm has implemented the following strategies:


  • The agency ensures all the existing AdWords campaigns are active.


  • Competent supervisors offer feedback and are responsible for all campaign management.



Although White Shark Media has not started offering SEO services, the company has the right expertise to identify a competent SEO firm. It evaluates all SEO work and proposals on behalf of its clients. The company’s Senior SEM Consultants follows customers from the sign-up phase to the optimization process. Additionally, in 2012, it executed a new procedure targeting new clients. The firm uses new AdWords account to ensure that new campaigns are developed from scratch.

Jose Borghi Tackles The Visual Aspect Of Selling

One thing that is to be remembered is that people are visual when it comes to buying something. Therefore, the whole point of advertising is to make something look good. However, one is not going to be able to make that many sales if their advertising does not look that interesting on Facebook. Therefore, a lot of creativity has to go into not just the nature of the campaign, but also the visuals of the campaign. Therefore, when people look at a commercial, they will be stunned by all of the creativity and care that went into crafting a visual masterpiece. Then they will not be able to help but to see what the commercial is advertising.

Jose Borghi has helped many companies sell products and services in that way. For one thing, people will be interested in the product for wide variety of reasons. One of the reasons is that the visual presentation gets them curious about the product. It also gets people thinking that the product is really worthwhile sense the creators of the ad cared enough to put a lot of thought into their campaign. Therefore, the company works well in making the sale of the product, service or promotion.

There is one part of the ad that needs the most attention. It is the product that is being advertised itself. Jose Borghi knows that the product itself needs the most attention in the advertisement. Therefore, it is important that the product is not overshadowed by anything else in the commercial. Jose and his ad agency makes sure that the product is given the best visual treatment. For instance, it is important for the audience to know how a certain product is to be used. Whenever Jose Borghi uses his creativity to show the style and the usefulness of the product, then he will attract the most customers that would want this product.

Jose Borghi has shown a lot of creativity in his advertising campaigns. This is why he is one of the most sought out advertisers in Brazil. Jose Borghi’s advertising agency also attracts a lot of clients that want his assistance with increasing his sales in Brazil as well as internationally.

Take Effective Approach To Online Reputation Management

Reputation management is an essential service in today’s society. People go online searching for information about various companies and reading reviews of products and

services. They rely on the results of these searches before making a decision.

As an online business, your popularity in them market hinges on your perceived value among customers. Online reputation management is essential for all businesses and professionals. It allows companies and service providers to monitor and respond to reviews and comments in a way that boosts credibility and trust.

No matter what type of service you provide, or business you’re involved in, your reputation is out there, and it matters. A good online reputation can make a big impact on your business and the outcome of your efforts. It is absolutely important to protect your company’s online reputation using services like and push positive content to higher positions in search results.

People trust what they read online. Almost every transaction or purchase starts online these days and if a potential or current client discovers detrimental content or reviews about you or your business online, then you undoubtedly have a higher chance of losing that opportunity, and many others. This means, that online reputation has become one of the most important factors in buying decisions.

These days, you never know when someone is going to post a negative post or review about your company. Don’t wait for a crisis to occur. The time for online reputation management is now. Because online reputation has the ability to make or break your company, it is advisable to hire experienced professionals.

Online reputation management service providers abound on the Internet, but do your research and be sure to hire a company with a proven track record. When it comes to choosing a company with high success rate and and special technology as well as qualified team of reputation management professionals, schedule a consultation to find out about any company you’re considering. During the consultation you will be able to ask your questions and check out the company’s strategies and resources for dealing with crisis and reputation management.