Colorful Dreaming With Lime Crime’s Doe Deere

How does a big dream begin? For Doe Deere, the founder and CEO of Lime Crime Cosmetics, her dream began with color, she experimented with lots of unusual makeup colors and textures. She built her company on the bet that women wanted the freedom to wear gorgeous, outrageous colors and purchase them conveniently online at prices that didn’t break the budget. Ms. Deere is an animal activist so naturally, her products are vegan-friendly and cruelty-free.


Doe Deere’s approach to makeup is different. In her opinion, makeup is not just something to use to disguise flaws, it’s a playful artistic expression.

Why settle for boring when you can stand out and be fabulous? And stand out she does, as she often sports pink, purple or blue tinted hair and wears makeup colors that formerly only existed in dreams. The Venus Eye palette collection features shades like “shell” pink to “mustard” and “brick” brown. Lime Crime lipsticks includes colors with names like “psycho” and “blood moon”. For those who dare to go as far as candy color hair, Lime Crime also offers shades of pink, blue, green and purple “Unicorn” hair tints.


One hundred years ago, the idea of wearing flame red lipstick was taboo. Makeup trends have come and gone, from the glamour days of the thirties and forties to the “no makeup” makeup looks of the sixties and seventies. Since the millennium, bold colors have made a comeback and are not going out of style anytime soon. On the Lime Crime website, and Instagram page (which has over two million followers), fans of her products post selfies of the unique looks they create using Lime Crime products.


In a recent interview featured on Guest of a Guest,, Ms. Deere, born Xenia Vorotova in Russia, shared how, like many young girls, she loved to experiment with her mother’s makeup kit. This creative spark, combined with an ambition to be her own boss, helped her achieve her dream and she encourages others to follow their passions and dare to be different. Doe Deere, now a resident of Los Angeles, is also a musician and has collaborated with her husband writing and playing music during her years in New York City before starting her cosmetics company. One look at the photos of Ms. Deere modeling her products shows how much fun colorful dreaming can be. Learn more:

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