Many people know that when it comes to online marketing, it is important to target millennials. While that is true, it also true that there are many older people who you can be targeting as well. Older people are often buying a lot of products. They may have more money than millennials. A lot of baby boomers are starting businesses and becoming entrepreneurs. It would be a mistake to miss out on a whole new target audience for no reason whatsoever.
When targeting older people, make it easy for them to read what you are writing. Have a clear and bold font so that they can read it easily. Make sure to keep things simple, especially if things are very technical. Not all older people are familiar with how computers work. If your system requires people to do certain technical things, make sure to include clear instructions so that they can easily figure out what to do.
Keeping things simple doesn’t just refer to technical details. Keep in mind that older people may not be aware of various references that you would take for granted that younger people know. For example, consider abbreviations and slang terms such as LOL and LMAO. Not everyone who is older knows what those things mean. In addition, not everyone knows things about various social media sites and apps, such as Snapchat. They may not know what Snapchat is and how it works. Do not take those things for granted.
Remember that older people have been around for awhile. They have seen a lot of things. In order to attract them, be smarter than everyone else. What works for younger people without a lot of life experience may not work for older people.
If you want to target older people, choose your platform wisely. For example, do not try to target older people on Snapchat. Instagram probably is not for older people either, as it is more for younger people sharing pictures of their lives to their friends. Older people probably prefer Facebook and blogs.