Are you ready for 2018? If you want to be successful with online marketing, then you should focus on search engine optimization. With search engine optimization, you will be able to attract visitors to your website through the search engines.
The first pillar of search engine optimization is content. You need to have high quality content. Longer blog posts tend to rank higher. Your content needs to have images and sometimes videos. The content should be informative and should not be spun or duplicated content.
If you have a site that has a higher authority, you will be able to rank higher more easily. Authority is measured in many ways. One way Google measures authority is by the age of the domain and by how much content it produces. However, backlinks are also an important part of how Google measures domain authority. That is why you should strive to get high-quality backlinks to your website.
These days, it is also important to have a mobile-optimized website. If your website is not yet responsive and optimized for mobile devices, then you will not be able to rank high in the search engines. Make sure you have a mobile-friendly site. If possible, use the Google AMP project to create mobile optimized websites.
Your website also needs to load fast. If your website is slow loading, not only will you drive away visitors and increase your bounce rate, but Google will not consider your site for high rankings.
When it comes to keyword research, make sure to use keywords that are long. Short keywords are often very competitive and are hard to rank for. If you use long-tail keywords, you have a better chance of ranking for them. In addition, make sure not to stuff your pages with keywords. Google will penalize you if you use keyword stuffing as an attempt to rank higher.
Finally, make sure to include outbound links in your blog posts. Make sure to link to sites that are authoritative and informative and which are relevant to your blog posts. You will rank higher if you do this. Do not include too many affiliate links or links to sales pages.