Dr. Mark McKenna: Standing on the Edge of the Future

Dr. Mark McKenna began his business career with his launch of McKenna Venture Investments. This was a bold move on his part because he had only recently started to practice medicine with his father after graduating college. Even though he knew that it would be hard, Dr.  Mark McKenna was determined to make it work for him. He founded his own real estate firm, McKenna Venture Investments and started spectating other businesses.

While medicine was his background, Dr. McKenna explains that he always had a special place in his heart for the real estate market. He eventually acquired two other companies and grew his small startup to over 50 employees. Unfortunately, in 2005 his string of successful businesses were destroyed by Hurricane Katrina but he did not take this as in invitation to give up. Instead, he pulled himself back up and set out to make an even better company. With a failing real estate market, Dr. McKenna looked toward the medical aesthetics community for his next big venture.

Looking for a change of scenery and fostering a change in vocational direction, Dr. McKenna relocated to Atlanta, Georgia. It was there that he launched his new medical practice ShapeMed. ShapeMed was an enormous hit among its clientele and eventually drew national attention for its innovative approach to the medical aesthetics community. Dr. Mark McKenna leveraged this attention and sold ShapeMed to Life Time Fitness Inc in 2014, where he began serving and the National Medical Director.

While he enjoyed his time at Life Time Fitness Inc., Dr. Mark McKenna had a business mindset and an idea for a different kind of medical aesthetics company. OVME, or “of me”, is his new person-centered aesthetics company that launched to help create a better experience for his clients. The technology enabled company allows patients to access information via a very customer friendly application and they can even have providers visit them in the home for a variety of services, such as Botox. This is certainly different than the established notion that clients should come into an uninviting medical office to receive their elective care. Dr. Mark McKenna knows what the future looks like, and he intends to be at the forefront with OVME and more

How to Target Older People With Online Marketing

Many people know that when it comes to online marketing, it is important to target millennials. While that is true, it also true that there are many older people who you can be targeting as well. Older people are often buying a lot of products. They may have more money than millennials. A lot of baby boomers are starting businesses and becoming entrepreneurs. It would be a mistake to miss out on a whole new target audience for no reason whatsoever.

When targeting older people, make it easy for them to read what you are writing. Have a clear and bold font so that they can read it easily. Make sure to keep things simple, especially if things are very technical. Not all older people are familiar with how computers work. If your system requires people to do certain technical things, make sure to include clear instructions so that they can easily figure out what to do.

Keeping things simple doesn’t just refer to technical details. Keep in mind that older people may not be aware of various references that you would take for granted that younger people know. For example, consider abbreviations and slang terms such as LOL and LMAO. Not everyone who is older knows what those things mean. In addition, not everyone knows things about various social media sites and apps, such as Snapchat. They may not know what Snapchat is and how it works. Do not take those things for granted.

Remember that older people have been around for awhile. They have seen a lot of things. In order to attract them, be smarter than everyone else. What works for younger people without a lot of life experience may not work for older people.

If you want to target older people, choose your platform wisely. For example, do not try to target older people on Snapchat. Instagram probably is not for older people either, as it is more for younger people sharing pictures of their lives to their friends. Older people probably prefer Facebook and blogs.

Daniel Taub – article recap

Over the past four years, Daniel Taub has held the position of Ambassador to the Court of St. James for Israel, embarking on a career that has been very fruitful, to say the least. As his impending exit is now on the horizon, Mr. Taub took the time to sit down with Manchester City Fan to discuss his past as the Ambassador, as well as what his life is like as his term comes to an end. Daniel Taub stands out among many of Israel’s ambassadors due to his straight-laced appearance, as well as his formidable wit, causing many comparisons between him, and the former Ambassador of the State of Israel, Shlomo Argov, who was nearly assassinated. Today, the relationship between the United Kingdom and the State of Israel is in an incredible position, and upon reflection, Mr. Taub realized that many of the goals that he set at the beginning of this post, were accomplished. In fact, Mr. Taub and his staff believe that they were able to exceed even their own lofty expectations. While he generally chooses not to look back, believing that there is much more than he could have accomplished if given more time, he is overall, very satisfied with the state in which he leaves his post. One of the most significant accomplishments to occur during Daniel Taub’s tenure happened in an effort to combat antisemitism throughout Europe. He created information centers in Scotland and Wales, while also expanding the centers that were currently in operation in Manchester.

When discussing the lessons that he has learned during his time as the Ambassador to the Court of St. James, he cites his habit of reading, having discussions with friends and those who oppose his stance, as well as remaining multidimensional. Amongst his peers, Daniel Taub is known as a staunch workaholic, which led him to take extra time to speak to those in direct opposition to him. This practice helped to create lasting relationships that he believes will stay the course of his career and life outside of work. Being that he was born in the United Kingdom, but decided to move to Israel while in his twenties, Daniel Taub was able to garner a multidimensional outlook on life that has helped to mold his career, practices, and relationships. This multidimensional approach also helped to shape policies between both nations that he was directly involved in. Learn more: http://www.parashadiplomatit.com/




How to Do Search Engine Optimization For 2018

Are you ready for 2018? If you want to be successful with online marketing, then you should focus on search engine optimization. With search engine optimization, you will be able to attract visitors to your website through the search engines.

The first pillar of search engine optimization is content. You need to have high quality content. Longer blog posts tend to rank higher. Your content needs to have images and sometimes videos. The content should be informative and should not be spun or duplicated content.

If you have a site that has a higher authority, you will be able to rank higher more easily. Authority is measured in many ways. One way Google measures authority is by the age of the domain and by how much content it produces. However, backlinks are also an important part of how Google measures domain authority. That is why you should strive to get high-quality backlinks to your website.

These days, it is also important to have a mobile-optimized website. If your website is not yet responsive and optimized for mobile devices, then you will not be able to rank high in the search engines. Make sure you have a mobile-friendly site. If possible, use the Google AMP project to create mobile optimized websites.

Your website also needs to load fast. If your website is slow loading, not only will you drive away visitors and increase your bounce rate, but Google will not consider your site for high rankings.

When it comes to keyword research, make sure to use keywords that are long. Short keywords are often very competitive and are hard to rank for. If you use long-tail keywords, you have a better chance of ranking for them. In addition, make sure not to stuff your pages with keywords. Google will penalize you if you use keyword stuffing as an attempt to rank higher.

Finally, make sure to include outbound links in your blog posts. Make sure to link to sites that are authoritative and informative and which are relevant to your blog posts. You will rank higher if you do this. Do not include too many affiliate links or links to sales pages.

How to Beat Your Competitors With Email Marketing

Email marketing is all the craze now. As more and more blogs get published, it is a lot harder to drive traffic through organic blogging and search engine optimization. Many marketers are trying to build up a solid customer base through email instead.

When it comes to email, you have to focus on driving action. For example, get people to click on a link. Without a proper call to action, people will just read your email and do nothing. Remember, they usually have other emails they have to get to, so make sure they do something before deleting your email.

You should also focus on personalization. Personalization does not mean including someone’s name in the subject line, through that can help increase your opens as well. Personalization refers to sending people emails based on their previous history. For example, if someone does not open an email, you can send them the same email a second time with a different headline. If someone does open the email and clicks on the link but doesn’t buy anything, you can send them a reminder email to buy it.

You should focus a large portion of your email marketing efforts on increasing engagement. It is all about engagement. If subscribers are not engaged with you, then they will not open your emails and will not buy from you.

There are many ways to be more engaged with subscribers. To start, focus on developing a relationship with your subscribers. Do not just send them emails that have a catalog of your products in them. Do not just send emails that promote products. Send emails that offer value to your subscribers. Include interesting articles in your emails. Try to create a connection by asking your subscribers what they want and tell them that you would love to hear feedback from them.

The most important thing with email marketing is testing. Test out different subject lines and see which ones get the most opens. Test out promoting different products and see what works well. Test out tweaking your landing page and the lead magnets that you give away to attract subscribers. Test out different lengths and styles of emails.

How Local Businesses Can Get Started With Online Marketing

Many people who own physical businesses and retail stores are not doing any online marketing. However, this is a mistake. Online marketing is for everyone, and even retail stores and physical businesses can benefit from online marketing.

For example, if you run advertising campaigns, then you can reach people who would otherwise not know about your business. You can use Google AdWords and Facebook ads to run ads about your business. On Facebook, you can run ads that target people who are in a 5-mile radius from your physical store. This is a great way to attract people in your area to your physical store by using online methods.

One of the things that you can do is to start blogging. In fact, blogging is just one form of content marketing. Content marketing can help people find out about your business. Social media marketing is one form of content marketing. Email marketing is another form. However, blogging is very important because it will help people find out about your business. By using keywords that attract local users, you will get more customers. Keywords that attract local users can be anything that mentions local event or locations. Be sure to mention the city and state where you are located very often throughout your blog posts. This will help people find you.

You should also institute a reward program. Reward programs will help customers come back to you again and again. There are many ways to institute rewards programs. One way is through email. You can ask your customers to write their email address at checkout and then add them to your email list. You can also include a short 5 digit number that your customers can text to get started with getting deals on a regular basis from you. You can include this number in your marketing materials and shopping bags.

Do not forget to make sure that you have profiles on online directories. Set up a Google profile with Google My Business. Make sure you are on Yelp and Apple Maps as well. Finally, encourage customers to leave reviews on your online profiles. This will help boost your online rankings. Always reply to positive and negative reviews.

Email Marketing for Gmail – What You Need to Know

Do you do email marketing? Most of your subscribers probably use Gmail, and for good reason. Gmail has many great features and capabilities that people love. It is easy to organize the inbox in Gmail. It is also easy to tweak the settings and the design. There are many apps that you can use in Gmail. Gmail has a better interface than many other email service providers, such as Yahoo. Finally, Gmail comes as a package with various other Gmail products and services, such as Google Docs and so on. Anyone who has a Youtube account has a Gmail account. In fact, anyone who has a Google account for anything has a Gmail account.

However, if you are an email marketer, then Gmail has certain aspects that should concern you. Compare Gmail to Apple Mail. Gmail does not offer various video playing abilities. If you want to include a video in your email, you are going to have to include a video thumbnail as a picture and then link that image to a web page or a Youtube link that has the video. Gmail also automatically stores content when an email is opened and then shows that same content when someone opens that email for a second time. This means that if you want to include something in your email that is based on a limited time offer or a certain location, you will have some difficulties. Gmail also does not offer support for web fonts.

Gmail poses other problems for marketers. Take their promotions folder, for example. It is great for users, as it allows subscribers to easily filter out promotional messages so that they do not need to be bothered with them. If you have a newsletter, however, and your emails end up in the promotions folder, then you will get fewer opens because people will not see your emails as often as they would if the emails would arrive in the regular folder. You also have to take more steps to make sure that your sender address is verified, because Gmail has a lot of spam filters that can cause legit emails to end up in the spam folder.

George Soros: Billionaire Philanthropist

The NY Times recently released an article about George Soros. It’s nothing new for the publication to write about hedge fund managers, but the article’s usually in the business section. The current article about Mr. George Soros is about an avid philanthropist who’s donated $18 billion to Open Society Foundations over the last several years.

The article only came out a short while ago because Soros’s donations were kept from the public. Still, it’s easy to tell that Open Society Foundations received a lot of money over the years. It’s now the second-largest philanthropic foundation in the country.

Soros founded Open Society over 30 years. It was his way of dipping his toes into human rights and political activism. Now, his organization operates in more than 120 countries. His international influence is only matched by his financial success. Based in the United States, the U.S. gets a lot of attention from Open Society.

Historically, Open Society didn’t pay that much attention to America. America was on a path to enlightenment and self-betterment. In recent years, the number of hate crimes and hate organization’s grown exponentially. Now, it’s more important than ever that organizations like Open Society exist to fight against hatred.

Hatred isn’t the only thing that Open Society fights. Over the years, it’s become more about helping anyone in need. It’s helped health organizations and foundations set up treatment centers. It’s protected people and their cultures all over the world. It’s even begun fighting against the rampant American-hatred movement on a political level.

George Soros’s always been into politics. It’s the way he sees the world becoming a better place. Most importantly, he’s not shy about his political affiliations. It’s something that many people acknowledge as one of his greatest features. Of course, his open political stance attracts some mean people.

According to other sites’ articles, George Soros is one of the most hated people in the world. Those sites all belong to right-wing lunatics, so they can’t really be trusted that much. JPost even wrote an article about the horrible things conservatives claim Soros is responsible for causing. Up first, conservatives believe in maintaining the white dominance that “build America”. So, Soros’s support of movements like Black Lives Matter, Antifa, and the Women’s March pissed off a lot of right-wing conspiracy theorists.

Agora Financial Helping Readers Make Accurate Financial Predictions

Investing wisely in today’s date is important because the financial markets are volatile and saving for the rainy days is essential. When you are spending, you cannot depend on just one economic or investment product and have to diversify your investment portfolio. Also, the investment portfolio has to be well-rounded, and a portion of it has to be conventionally market-linked, and other has to be traditional investment allocation related with an annuity, retirement planning, long-term wealth creation investment products, bonds, precious metals, and more. The diversity in the investment portfolio would mean that it would help in anchoring the investments during the times when the financial market is going through turbulent times.

Agora Financial has helped its millions of readers to invest wisely and protect their money against the volatile financial market. The company has a pool of finance and investment experts who have years of experience in following the market trends and analyzing different types financial and investment products. They use their expertise and experience to predict market movements for the benefits of the readers. Agora Financial has successfully predicted many events that are of historic proportions in the financial history, such as fall of crude prices, the decline in the commercial market in 2008, and many more.

Such predictions help the readers to safeguard their investments and take corrective and necessary measures at the right time before the damage is done.Agora Financial has its headquarters in Baltimore, Maryland, and has been branching out globally slowly but steadily. The company plans to penetrate in different sectors to bring its readers with the most accurate financial data they can rely upon. The company spends over a million dollars each year to ensure that its reporters can travel across the globe and import the more accurate financial information that would help in predicting the economic future of the market.

How and Why to Get Started With Email Marketing

When it comes to online marketing, email marketing is often neglected. However, email marketing is extremely important. It lets you build a customer base that you can reach at any time. Think about it. If you own a blog, then people will come and read your blog. However, how many of them will come back a second time? The chances of people coming back a second time are slim. They will read what they were looking for, leave your blog and never come back. However, if you can get their email address, then you can reach them every week or even every day simply by sending them an email. That is why email marketing is so effective and so potent.

When writing your emails, it is important to write subject lines that are compelling. Otherwise, you will not be able to catch people’s attention. Remember, the first step is getting people to actually open your emails. If they do not open your emails, then you will accomplish nothing. Subject lines are so important. It is worth your while to take the time to think of subject lines that will get people to open your emails. Of course, there are laws about clickbait subject lines that have nothing to do with the content of the email. You do not want to trick people into opening your email by using random subject lines. You want to create interesting and compelling subject lines that create mystery and make people want to find out more about what is in the email. If you ever created headlines for newspapers or magazines, or even for blog posts, then you know how important the headlines are. They are the first thing that people see, and they usually are the thing that causes people to decide whether or not they want to continue reading the newspaper, or in this case, open the email.

Your design is also important. If you have a cluttered email that has ads all over the place, people will eventually stop opening your emails. They may even unsubscribe. That is why it is important to choose a simplistic design that makes it easy to read and view.