Luiz Carlos Trabuco Cappi Guided Bradesco To Modern Times

Luiz Carlos Trabuco Cappi is a powerful influence to the circle of some of the most influential Brazilian business executives. This mostly true because Cappi reached personal success as Bradesco’s CEO. Bradesco has long be been among the most well-known Brazilian private banks. Bradesco is present in a large number of locations in Brazil. Luiz Carlos Trabuco Cappi is mostly to credit for Bradesco’s success in its technological transition to becoming a modern bank, and also for the success of quite a few large-scale credit negotiations and even a few of the most important ongoing financial projects in Brazil.

Bradesco has gained significant benefits in the financial market because of Luiz Carlos Trabuco Cappi’s leadership over Bradesco’s essential business interests as well as Cappi’s prestige within the financial market. Most of Brazil’s greatly significant political leaders as well as a number of important businessmen, who usually follow Cappi’s projections and guidance. Cappi’s press statements usually end up on newspaper headlines and featured on covers of the most significant financial magazines.

At one time, Bradesco was the largest bank in Brazil. It gave up first place to a merger Itaú and Unibanco, which is now Itaú-Unibanco, the biggest Brazilian bank. Cappi was able to see that fighting to regain the position of the biggest bank in Brazil was not worth it for Bradesco. Cappi put in place a strategy for Bradesco that improved and extended services at all its agencies, which improved financial results. Cappi’s strategy proved to be a success and helped build up his merit and recognition, which served as support in decisions that came afterward.

A very important decision that definitely generated great speculation was how the financial market saw the statement that announced that Luiz Carlos Trabuco Cappi would replace Lázaro de Mello Brandão, its oldest executive who is in his nineties and has worked for over seven decades at Bradesco, with his last 25 years as one of the group’s chairmen.

Read more: Trabuco: Despite the uncertainties, investors believe in the country

Cappi is currently the CEO at Bradesco and he will take over Brandão’s position as president of the Administrative Council. Interestingly, Cappi is 66 and is still the CEO of Bradesco, despite the internal rule of 65 being the age limit to preside as CEO. Cappi was conceded a waiver that is good all through 2018, but he has stated that he will not preside as CEO for the entirety of the 2018 waiver.

Until March of 2018, Bradesco will have chosen its new CEO, as Cappi has announced at a conference, but the statement could be announced before then. Cappi classifies this succession as a “process”, and that his successor has not yet been chosen. Cappi explains that the bank is a complex organization with characteristics that are specific to the group’s segments. All this should be part of deciding who will be Cappi’s successor.

Although the technical side of the acquisition of HSBC Brasil has been concluded by Cappi as his last acquisition for Bradesco, it still took the market by surprise. Now the big question everyone is asking is about who will take his place. The newspaper, O Estado de São Paulo, has suggested that the vice president of technology of the Bradesco group might be the next leader because he was actively involved in the integration of HSBC and in creating the digital bank of the group, Next.

Other Bradesco directors such as Domingos Figueiredo de Abreu, Alexandre da Silva Glüher, Marcelo de Araújo Noronha, André Rodrigues Cano, Josué Augusto Pancini and Octavio de Lazari Junior are among names that might be chosen to succeed Luiz Carlos Trabuco Cappi.

Luiz Carlos Trabuco Cappi is married and has 3 children. Cappi holds a Philosophy degree that he earned at USP (Universidade de São Paulo) and also a Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).

Luiz Carlos Trabuco Cappi is credited with making Bradesco break free from traditionalism and making a modern bank, which was started in the 1980s. Cappi is to credit for mending Bradesco’s relationship with the media. Cappi also established Bradesco Prime, one of the group’s segments, which is very active in the VIP banking market.


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