Doe Deere, “Queen of Unicorns,” is known for publicly sharing her love and passion for makeup with her famous makeup brand, Lime Crime. Her life began in Russia where she grew up until she moved to the United States when she was just 17 years old. For many years she lived in New York City but now calls Los Angeles her home. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
Having a makeup line someday wasn’t the only dream Doe Deere had, while living in New York City she was actually a musician in a band which is how she met her husband. While being a musician she learned a lot that helped her in her future career with makeup. Her career in music taught her a lot about marketing and being grateful and appreciative of the people who support your work. She lived in New York for 14 years, Brooklyn being her stomping ground since she lived there for 9 of those years.
Doe was very inspired by bright and unique colors when the makeup industry was still very focused on more natural looks. She wanted to inspire others to express themselves and have freedom without judgement. Makeup, fashion, and hair are things that Doe believes can represent who you are. By being creative with unusual and bold colors, people can express who they really are by their unique style. Lime Crime was launched in 2008 and was one of the first cosmetic brands to focus on e-commerce. She strongly believes in creativity and following your heart.
Having unconventional hair colors like purple, pink or blue is something Doe believes should be more acceptable in schools and in the workplace. Most of the employees at Lime Crime have bright and unique hair colors achieved by Unicorn Hair, the line of semi-permanent hair dye that Lime Crime has recently launched.
Doe Deere believes that listening to others and keeping an open mind is one of the best things you can do as an entrepreneur. She also expresses the importance of following your your heart and intuition when growing and helping your business, staying true to yourself will always get you to where you want to be. Learn more: https://ideamensch.com/doe-deere/