An Australian invasion is making its way to the UK in an elegant and provocative way. The high-end Australian lingerie brand, Honey Birdette, is making big moves in the industry. They recently announced their plans to expand their retail market in the UK from 3 stores to 40 by 2018. Along with the traditional brick and mortar stores, Honey Birdette also launched an e-commerce site dedicated to the US market.
During the last 12 months, the brand has seen a significant increase from the US market in their online sales, more than 370% from the previous time frame. That kind of positive increase was the motivation the company needed to delve into the US e-commerce share. Their platform is dedicated to consumer experience and ease of use along with an expanded product line just for the US buyers.
Honey Birdette’s true marketing success comes from their luxury boutiques. The brands store fronts are peppered all over Australia, boasting 55 national locations. They expanded to the UK last year with their current locations in London’s Covent Gardens, Leeds’ Victoria Gate and Westfield White City.
Founded in 2006, the Honey Birdette brand set out to be a luxury lingerie boutique that offered a variety of sensual items for a persons boudoir. They specialize in intimate apparel that focuses on empowering the desires of women. They have focused on making sure their brand is not just another under garment retailer, but a brand of seduction and endorsement of how a women wants to feel.
With the amazing growth and expansion that has occurred for the company in the last 15 years, they are focusing and new directions to go with their creativity and market place. As they expand their e-commerce offerings to the US and make themselves more accessible to their fans in the UK, the future for Honey Birdette looks bright.
For more information follow Honey Birdette on Facebook.