Great ideas are the foundation of many great enterprises. It is important to have a concept in order to reach the eventual goal. Some of the most influential companies in the world began with a simple idea. Over time the idea grew into an intricate plan. Great products never reach the intended customers without a definitive sales effort. Much of today’s business is driven by online marketing. The average person spends a great deal of time on the internet. Their smartphones are the tool that is used to keep up with the rest of the world. Savvy online marketing campaigns allow businesses to reach a large number of potential consumers at a very reasonable price. Some online marketing campaigns are done by non-professionals. However, there are companies that exist to help other businesses establish themselves on the internet. Social media is a powerful mechanism that helps people reach out to others instantly. Businesses have started to learn how to use this platform to draw attention to the products they are trying to sell. It is important to target those who are interested in the information being given. Wasted time equates to a waste of money. Facebook, Instagram, YouTube and Twitter are primary sources of communication for many people these days. However, there are many other platforms developing all of the time. Those who develop websites must be keenly aware of how their presentation comes across on communication devices. People have very little patience for programs that are not user friendly. The slightest blemish can turn a potential buyer into an aggravated non-believer. Click through rates are important. However, they don’t always convey the true intention of the audience. A marketing campaign that is strictly designed to produce traffic may not make an impression on the people who are willing to buy the product. It is important to consider quality over quantity when building a client base. It saves the business a tremendous amount capital in the long run. Some social media sites offer ad options to help individuals build the type of following that will be beneficial to what they are trying to do.