We now find ourselves in a new year, and that means new developments in the world of online marketing. You might as well just expect that with each passing year things are going to get more and more complex. This year it is expected that a few new things that were not as prevalent as they were in previous years.
The augmented reality game “Pokemon Go” showed us all in 2016 just how one of these games could work and how serious people take them. As such, it is expected that the world of marketing is going to take this approach to what they want to do going forward as well. According to Forbes.com, at the peak of interest in Pokemon Go the game was able to earn up to $10 million in revenue per day.
Even though the clamor for the game has largely died down, the fact that it was able to generate this type of result as quickly as it did gave us all a peak into the future of augmented reality, and online marketers were sure to take note.
Live Streaming Gains Relevance
We saw glimpses into what live streaming can do for certain events. It enhances the event that is being viewed in a lot of ways. Consider for example how the Presidential debates were live streamed on social media websites and a lot of other places as well. This was something that encouraged more people than ever to watch these debates.
Total viewership was in the tens of millions for the first debate between Hillary Clinton and Donald Trump. A lot of these viewers were watching on screens that were live streaming the event.
Niche Markets Become More Important
The number of brands continues to grow year after year. Despite this, the attention span of the audience remains the same. Thus, brands must consider where their message will get out to the most people as quickly as possible. If they find niche markets of people who are legitimately interested in the messages that they are pitching to them, then they have accomplished their goal of getting people to pay attention. That is a goal that will become more and more important with each passing year.