Google is ‘the man’ in the Internet-world. The company started it all and continues to
bask in all of its glory as billions of virtual-world surfers enjoy the web and
all that it offers 24/7. As the Internet giant, it is usually Google that dishes out punishments for those non-compliant with rules and regulations, terms of service, and other virtual-world laws. But now it is Google that is wearing the Duntz hat and taking a timeout in the corner.
The Media Rating Council, or MRC, suspended Google for non-compliance issues stemming from the company’s method of counting ad impressions. The suspension was placed against Google DoubleClick for Publishers in September, 2016.
With the suspension, Google is no longer able to offer customers any services that into those categories, putting many customers into a bind as they are now forced to look elsewhere for results. MRC says that they’ll reinstate Google as compliant again in
compliance with the regulations. Google plans to resolve all matters related to
the non-compliance standing by the end of the 2016 year.
Despite the fact that Google is now on the naughty list, it is in no way sign that the
company has turned into one of the bad guys they warned us about for so long. The
non-compliance issues likely stem from a technicality related to the April,
2016, updated guidelines from the Mobile Marketing Association (MMA) and the Interactive Advertising Board (IAB) and not misdeed on the part of Google.
Nonetheless the suspension happens at a bad time for Google, just one month after Facebook was found to inflate their video viewing metrics. Consumers are no longer trusting large companies to handle their analytics and measurements due to what seems like an increasing number of violations and misrepresentations.
At a minimum, Google now has a big mess on their hands they must deal with as they restore trust in the increasing number of people losing it by the minute. Only time
will tell how greatly Google will actually be affected by this temporary suspension.