A technology company called Digi.Me is trying to give back control of people’s online information back into their own hands. Digi.Me, which was founded in 2009, has a very simple business model. It blocks all third party data collection that companies currently use to gather information about prospective clients. Instead, it offers the chance for its clients to choose which data to share with companies and which to withhold. It also gives people the option of withdrawing all information on the web completely.
So how does Digi.Me, which was founded in 2009, make money? The answer to that is by acting as a broker between the customer and companies that want information about potential customers of their product or service. Companies currently spend lots of money trying to collect information about people such as their habits, interests and hobbies. Part of that process involves bulk data collection. Unfortunately for these companies, this data is often incorrect, being wrong up to 70% of the time. This is money and time that could be much better spent and utilized.
If a person directly decides they want to share some information or browsing habits of theirs with a company, then Digi.Me allows that to occur. Digi.Me allows people to share information with potential companies that could offer them a product or service they may like. In exchange for acting as such as a broker, Digi.Me will charge a small commission to the company and not the person for allowing the sharing of information to take place. This is how Digi.Me plans to make a profit.
It is important to point out, says Digi.Me founder, Julian Ranger, that his company does not sell any data. Instead his startup acts as an intermediary between a person and companies. His company acts as a secure and private medium of exchanging information. Customer have the ability to set which info they share. Companies have access to info that is almost guaranteed to be 100% accurate and reliable. Both sides in the business of marketing seem to benefit.
Digi.Me can have other positive benefits as well. Medical services, financial services, IT services and even healthcare service can then be better suited or custom tailored to people if they agree to give certain information to these sectors. The result could be better offers or deals that reflect the person’s interests. Digi.Me also allows people to store their online footprint and back it up.