Video marketing has unanimously been one of the rising techniques in the marketing field thanks to integration and investments by Internet giants. This technique is obtaining a significant place in the marketing strategies of businesses to connect and engage with customers.
The advancements in technology and professional video equipment have made it possible for almost anyone to become a video marketer. However, this does not mean that all video marketers can create quality videos that will be appealing to consumers.
Here are some common mistakes that aspiring video marketers make and how to avoid them:
1) Focusing on Products Instead of the People
When creating a video of your product, focus on telling stories about individuals using the product and the benefit they get from using it. Concentrating on your product is not the way to go. This is because you are probably not selling what people want to purchase and people want to purchase the benefit and not the product. Make the video about other peoples’ stories and not a list of facts about your item.
2) Too much Hard Selling
Applying the ‘hard sell’ technique may alienate some consumers who consider it off-putting. The tactic can overwhelm a customer to the extent that they dismiss the video or turn away from the advertisement altogether.
It is best to create a relationship step by step. Coming up with teaser videos will intrigue potential customers who will share the video and create a relationship.
3) Very long videos
Today’s world is that of immediate gratification and little attention span. This gives you the trick to capturing the attention of your audience in a comprehensive, entertaining way. Many successful video marketers use this as their top technique in marketing.
4) Videos are not Part of a Campaign
Companies may have only one opportunity to make a first impression. Because of this, they tend to pile their customer base with information. It is essential to pace your message and let the client obtain curiosity and imagination without exhausting their short attention span.